Gregory Davis Email & Phone Number

Saline, Mi, Us

Saline, Mi, Us

Ann Arbor, Michigan, United States

Founded a small consulting firm aimed at helping small businesses connect with their customers online. - PPC Campaigns- Website Analytics- CRM Set Up- E-Commerce Set Up- Google My Business Profile Management- SEO

Dexter, Michigan, United States

• Created and managed PPC campaigns including multiple campaigns in the dental industry that reduced cost per result by >15% using competitive research and data analysis. • Managed budgeting on multi-channel campaigns for 15 accounts for optimized cost per result and established KPIs.• Developed strategy and presented to clients on all aspects of PPC advertising & SEO.

Detroit, Michigan, United States

• Developed, updated, and executed project plans including information such as marketing strategy, ad budgets, timelines, KPIs, channels, and expected results.• Onboarded all new clients and assisted with technical integrations of websites, digital marketing systems, and creative assets.• Managed and executed development of several website projects from beginning to delivered product as well as 100+ individual landing pages.• Created and executed marketing strategy for 2 full Re-Brandings including logo, brand guide, website, and social media adjustments.• Oversaw all SEO work and developed strategy for Search Engine Optimization work on 70+ client websites.

Detroit Metropolitan Area

• Worked as a liaison to 60+ clients with 200+ events and create a bridge between client needs and operational execution.• Onboarded new clients and developed successful relationships for year over year retention – 100% client retention in 2019/2020.• Data management through Microsoft CRM and proprietary database systems including monthly/weekly/daily reporting, group management, reservation management.• Adaptation to COVID-19 Regulations, 100% remote work and mass event cancellations - $0.00 in cancellation fees were billed to our clients and guests during the pandemic.• Assisted in developing new processes with Microsoft CRM to ensure trackability and reporting for all aspects of operations. Provided guidance on creation and management of 25+ forms and processes within CRM and TTI proprietary software• Negotiated contracts with hotels for hundreds of events including over 15,000 guest rooms in total.

Northville, Michigan

• Responsible for managing all aspects of Traveling Teams Reservation department. 12-15 direct reporting employees with an additional 10-12 interns during peak season.• Oversaw training for 30+ employees – developed a new training program from start to finish to ensure standards were met.• Held monthly and yearly performance reviews to guide and develop employees.• Worked with Nextiva Call Center staff to create new call center patterns and reporting to increase efficiency and provide better customer service.• Limited missed calls to less than 5% monthly.• Handled call volume of over 1000 calls per day during peak season.• Developed employees and oversaw promotions of over 15 employees out of my department into other roles at the company.• Resolved 500+ individual guest complaints and hotel issues while limiting company costs in resolving these issues.

Plymouth, Michigan

• Worked with Choice RateCenter and SmartRates to maximize daily revenue and occupancy including 90 day rate forecasting.• Recruited new employees and coordinated training for all departments.• Developed new training procedures for new hire Guest Service Agents.• Sold approximately $100,000 in group blocks and meeting space.• Created a new expense tracking system to manage and reduce departmental expenses.• Developed breakfast inventory system and lowered costs to ~$3.00 per room.• Responsible for online reputation management including maintaining top 20% of Comfort Inn ranking and moving from 3 to 1 in TripAdvisor ranking for local city.• Trained desk employees in problem resolution to ensure guest satisfaction.• Implemented new maintenance process to better track projects and increase efficiency.• Reviewed all brand standards and implemented all new brand programs.• Created new spreadsheets to track departmental expenses, invoices, and utilities to compare to budget.• Increased QA score by 5% from 2015 to 2016.• Created and implemented multiple front desk incentive programs/promotions.• Implemented cost saving measures throughout the hotel to increase our NOI. • Maintained payroll cost to be consistently 15-18% of revenue through scheduling, hiring practices, etc.• Ordered products and inventory for all departments including comparison pricing.• Self-trained on pool maintenance and daily care.• Mastered use of ChoiceAdvantage, SmartRates, Choice Rate Center, Choice Central and most aspects of Choice brand software and resources.• Monitored corporate billing accounts, including invoicing and billing to ensure collection.• Frequently worked in different departments of the hotel including maintenance, breakfast, housekeeping, and common area.• Assisted the General Manager in evaluation and management of all hotel departments/staff

Ann Arbor, Michigan

Corrected, verified, and reported all income brought in to the hotel on a daily basis,Solved any problems that arose during the night shift.Required to make the final decision on financial and guest related issues,Managed all guest services and run the front desk during the night time hours.Created new process guide for the Night Audit system.Balancing and correcting restaurant revenueTasked with training new employees on the Night Audit and hotel procedures.Generate reports to be distributed to all departments.Compile and close out credit card transactions for daily income.Post and maintain accuracy of banquet and catering events.Make necessary changes to group rates, market segments, and add/remove additional charges from groups.Post and bill all no show revenue.Make adjustments to rates/bills based on guest concerns/negotiated rates.Find and correct all front desk agent mistakes/misposts.Manage, correct, and write-off all income in house accounts.

Harbor Springs, Michigan

Entrusted to make decisions while on shift while working with no direct supervision.Verified cash income from on-site revenue sources as well as handled overnight bank deposits.Took the lead position among members on shift to control and solve guest concerns.Closing accounts with guests and receiving payment for services rendered.Trained on day shift job responsibilities before rotating to night audit shift.Trained on Springer Miller Resort Software.

Harbor Springs, Michigan

Observed the actions of client to evaluate their skills and provide guidance to improve the clients abilitiesInteracted with customers in a one on one to ensure an excellent experienceEffectively work with a large group of people to maximize the level of educationTook leadership role among the snowboard instructors to match clients with their instructors

Saline, Michigan

Maintained the course at a high level of excellenceTrained on a multitude of equipment as well as maintenance techniquesProactively maintained course to prevent problems before they arose. Communicated directly with patrons to ensure that club standards were exceeded.

Bachelor Of Business Administration (Bba), Hospitality And Restaurant Management

Activities and Societies: Alpha Chi Rho, Northwood University Hospitality Enterprise, Autoshow, Stafford Dinner

Education record

Activities and Societies: DECA, Ski Club