Greg P. Gleason Email & Phone Number

Calywire Inc. is a marketing company that specializes in introducing Asia’s number #1 brands to American consumers.Direct the strategy, execution, and maintenance of all B2C and B2B digital and social media marketing activities for over 6 clients; with individual budgets exceeding $250,000. Manage over 15 employees in the USA and abroad to support the client’s digital marketing activities, brand awareness and sales. Projects including but not limited to website design, Amazon listings, new product launches, newsletters, blogs, social media postings, and video production. Overseas relationships with vendors, including digital agencies, creative agencies and media planning agencies.• Accomplishments for clients’ 2021-2022 o Creation of over 245 original social postings; photos, videos, gifs, graphics. o Writing of over 800 original captions. o Over 90 original newsletters open rates between 20-34% with 63,424 subscribers. o Over 60 original blogs and web pages. o Over 570 social media re-postings.• Achieved over 20 million impressions across social media in 2021-2022 for clients.• Reduced 40% of internal cost to client’s work by reorganizing internal team members’ resources to budget cost to spend.• Boosted a client’s monthly social media impressions from 1-2% to 10-14% by updating content to be more in line with changing social trends.• Increased one client’s email subscribers by 69% in 2021-2022 from 17,581 to 29,788.• Designed & Created client’s new Facebook page, growing from 0 to over 59,711 followers.• Hired & trained over 5 staff members to support and promote each client’s unique style and brand.

Greater Los Angeles Area

Planned and executed social media marketing strategies for over 6 corporate clients. Monitored competitors and stayed current with online marketing practices. Implemented steps from research to improve results and conversion rates. Compiled monthly social, email and ad-hoc reports.• Conceived & scheduled creative plans for over 100+ original postings for over 6 clients. Coordinate with the creative team creation of social media content and ads for clients in a fast-paced creative environment for publication on Facebook, Instagram, YouTube, & TikTok. • Discovered and initiated with over 15 influencers to promote the sale of the client’s new product release resulting in dozens of photos and videos with over 100,000+ impressions.• Increased content team production to be completed 2 weeks prior to publication, compared to the previous method of creating and publishing the same day. • Facilitated clients' goals between the content creation team, for an organized streamlined production.

Greater Los Angeles Area

Creating & editing video content for clients, including but not limited to videos, photography & social media posts.Pixi Beauty - September - Featured Client• Created 20th Anniversary video utilizing video & photographs from the company’s history. Created website, YouTube, Instagram & Instagram TV versions with subtitles.Think Jam LA - September - Featured Client• Edited footage from the film "Dora The Explorer," into an action-oriented trailer on social media platforms for the film’s home video release.

Greater Los Angeles Area

Executed original vertical video content from concept to publication in a fast-paced creative environment. Handled all aspects of production; creating ideas, researching, pitching, budgeting, scheduling, location and studio space, storytelling, story-boarding, shot list, set design, lighting, directing talent, shooting, editing, thumbnails, and publishing. •Researched and pitched content based on statistics and analytics of past content pertaining to the target demographic. •Led team during the production of each video project. Delegating tasks, directing action, time management, equipment resources, scheduling shooting day and locations. •Pitched new original concept for choose your own adventure content that senior staff turned into full on pitch deck for client.

Created media content for clients, including but not limited to videos, photography, social media posts and consulting on digital media.Two Fox Properties – Featured ClientExecuted video content and photographs from locations and photo shoots to be used for the promotion of remodeling century old farmhouse and barns.•Advised on strategies generating and expanding audience on social media from experience with Facebook and Instagram. •Filmed and documented demo of the home remodel project as well as behind the scenes of family time together to create a viewing experience similar to “Fixer Upper TV Series”.

Greater Los Angeles Area

Created original videos for vertical format in quick turn around in a creative environment.•Generated over 1 Billion views for Blossom Facebook page in top down do-it-yourself format. •Created one of the most viewed videos of all time on Facebook currently at over 425 million views. •First video generated 20 Million views in 24 hours, current views over 100 Million. •Handled all aspects of production; Producer, Creator, Director, Editor, Cinematographer and Set Design. Created Organic and Paid content for Facebook.

Greater Los Angeles Area

Created original video content and social media posts all while assisting Senior Video Producers and Social Media Coordinators. •Generated over 300 buzzfeed.com posts for Nifty, Tasty, Tasty Junior, and Tasty One Pot; some exceeding over 2.6 million views. Filmed and edited five top down videos for the Nifty Facebook page, with one hitting 15 million views. •Assisted over a dozen BuzzFeed Producers on video shoots, bought materials, recorded audio, set up and tore down sets, set up camera and lighting gear, acquired props from prop house, created social posts for Producers, performed accounting paperwork for Nifty, Tasty, and Goodful, all while ideating, filming and editing own video shoots. https://www.buzzfeed.com/gregpgleason

Cultivated customers and potential customers relating to electronic signs and restaurant POS systems for upper management to further client relations and needs.•Film and edited series of restaurant POS sales and training videos so potential customers could understand the features of the system. •Attended trade shows, assisted with design, setup and manning of show booth.

Los Angles

Assisted various media projects; from TV shows, Feature Films, and Short Films. Worked in the Camera, Electric and Art Department. Featured ProjectsHunter 1st Assistant Camera•Assembled the camera, tripod and it's components, pulled focus with extensive use on 70mm lens. Slated each shot filmed, constructed dolly track and dolly components.Wine Country Sizzle ReelCamera Assistant / Grip & Electric Swing Intern•Assembled Camera Tripod and Slider primarily for B camera. Set up and organized grip and electric equipment.BulliesElectric/ Art Assistant•Set up and assembled lights on set ranging from fresnel, HMI, Kino Flo, LED and Leko. Ran power to lights and other departments, assisted in the construction and painting of the set.

Degree In Film Production

Major in Cinematography with additional courses in Directing, Producing, Film History, Art Direction, Assistant Directing, Sound, Editing.

Bachelor’S Degree, German Studies

Junior summer study abroad at Berlin Language Institute and Munich, Germany work internship.

Media Studies Major

Rotary International Youth Exchange Scholar