I synergise my understanding of genomics with computational skills. My role is to support crop breeding experiments with Bioinformatics by designing molecular markers for MAS, identifying genotype-phenotype associations and build other required automations. My work revolves around creating NGS pipelines, sequence alignments and variant files. Visualise genomic data and conduct studies like QTL analysis, GWAS and Genomic Selection using R, Python, Machine Learning and Bioinformatics tools.

I took charge in creating and formulating the core digital strategies and outreach campaigns for the progressive farmers of India. I developed Android and iOS applications, NLP bots, custom measurements metrics and AR experiences aligned with our digital initiatives.

Conceptualised and created Branding campaigns to launch INH News as a channel for Youth and going Digital First as a market entry proposition.Lead marketing team to execute branding exercises. Planned for brand kits used in various events to assure brand’s recognition as an energetic and youthful market player.Collaborated with bloggers, viners, influencers and celebrities to consume influential channels towards brand building.Frequently studied BARC reports and conducted analysis… Show more Conceptualised and created Branding campaigns to launch INH News as a channel for Youth and going Digital First as a market entry proposition.Lead marketing team to execute branding exercises. Planned for brand kits used in various events to assure brand’s recognition as an energetic and youthful market player.Collaborated with bloggers, viners, influencers and celebrities to consume influential channels towards brand building.Frequently studied BARC reports and conducted analysis and assisted the Editor in designing schedules and prime time programs.Planned and managed development of company’s various digital assets such as website, social network, live broadcasting resources for consistent delivery of content. Show less

Lead a team of content designers, content writers and digital marketing executives to strategise and execute effective digital campaigns. Implemented deep analytics and custom matrix to pool relevant data required for decision making in social network. Frequently consulted with clients and industry officials to understand their key requirement on social presence and branding objectives.Conducted need assessment studies, learned client’s key challenges and formulated solutions to… Show more Lead a team of content designers, content writers and digital marketing executives to strategise and execute effective digital campaigns. Implemented deep analytics and custom matrix to pool relevant data required for decision making in social network. Frequently consulted with clients and industry officials to understand their key requirement on social presence and branding objectives.Conducted need assessment studies, learned client’s key challenges and formulated solutions to improve profitability and growth of the business.. Show less

Published over 24 cover stories and authored over 150 articles on the metal industry during the tenure of my work. Formulated and conducted interviewes for top business tycoons, CXOs and governing bodies of Steel, metal and related industries.Frequently used the company's exclusive dataset and official government released data in public domain to derive conclusive release on the Steel sector of India.

Focused on company relations building exercises, conducted internal and open campus drives.Conducted personality development and interview training sessions for graduates and post graduate students.

Ensured high level customer satisfaction.Learned and demonstrated adaption to cross cultural differences and adhered to neutral English.

Managed product updates and product launches and promotion campaigns with custom CRM of the company. Maintained competitive monitoring document keeping company updated with the latest updates and release from the competitors. Interacted with scientists and academicians globally for feedback and complaints about the company's product.