I’m a creative with experience across a wide range of clients, ranging from small start-ups to global giants, across sectors such as food and drink, lifestyle, pharmaceutical, sport, entertainment, financial services and FMCG. Clients include Bombay Sapphire Distillery, Bacardi, BP, Sunseeker, Professional Cricket Association, Motorola, Barclays, British Olympic Association, RNLI, to name a few. From the initial whisper of a brief the sketchpad will already be out. The only place to start. Whether leading and with a multi-skilled team or going solo, the most important thing to me when responding to a brief is to focus intensely on the brand. Clearly define what makes it exceptional, and where it sits within its competitive landscape. From these basic principles I am always able to add my creativity, drive something truly unique for each of my clients and ultimately make them smile.My 20+ years of experience in the creative processes let me provide a more dynamic and bespoke way of working for each of my clients as they are all unique, delivering not only what they want, but how they want it done. I love working on proposals, concepts, artwork, photoshoots, illustration and delivery, but my core skill and joy is pure creativity; it makes me tick and gets me excited. It’s not just about me and how I feel. It’s also about driving a team and making sure that excitement dedication and attention to detail runs through them too. Now that really makes me smile, as well as my clients.