Founded in 2014, ISLAND is a premium cannabis brand that is widely recognized as a leader in product, marketing, manufacturing, and technology. https://island.coDeveloped a forward-looking business strategy and product roadmap, which defined market trends, product opportunities, and financial risks within the CBD and cannabis industries. Led all merchandising and product development for ISLAND and portfolio brands, including analyzing competitor landscape, setting pricing strategy, managing product life cycle, spearheading consumer insights, sourcing vendors, and testing prototypes. Department eliminated as a result of COVID-19.• Designed company’s first product roadmap, product development calendar, and GTM process• Responsible for defining the product vision and building assortments; supporting expansion efforts into new THC and CBD products• Launched two limited edition capsules with key accounts• Collaborated cross-functionally with design, sourcing, production, marketing, and sales to create successful product launches that drove sales and increased brand awareness

Providing consulting services focusing on business planning, product management, product merchandising, product development, and GTM processes. An expert at leveraging market and consumer analytics to identify white space opportunities and develop comprehensive product strategies that fuel record growth. Proven track record of driving acquisition and engagement through new products, marketing strategies, retail, and e-commerce.• Succeeded in creating and launching new product categories (hard goods, apparel, & accessories), gaining +$6M incremental sales the first year for Client• Oversaw Amazon and Shopify ecommerce experience, P&L, and ecommerce strategy; driving growth, profitability, conversion optimization, and brand affinity• Amplified revenue growth through collaborations and licensing opportunities with partners• Launched creative and design vision for new products, including branding, marketing and website assets, in-store displays, and packaging• Headed all sourcing, factory allocations, and vendor acquisitions, including negotiating terms and costing

Oversaw all phases of the product life cycle, from design brief to analyzing global sell-in and sell through. Responsible for developing and delivering curated product assortments that addressed the business needs of ecommerce, wholesale, and retail channels.• Constructed strategic long-term and seasonal range plans that aligned with company financial targets and KPIs, while effectively guiding design, product development, ecommerce, marketing, planning, sales, and production• Researched competitive environment, consumer needs, and product metrics to determine how to drive conversion and build lifetime customers• Secured and led product vision for collaborations, driving volume and increasing brand engagement• Created product categories that tapped into market opportunities and new distribution channels

Built seasonal line plans, track metrics, and KPIs to support financial growth initiatives. Drove segmentation and pricing strategy based on brand positioning and competitor analysis. Leveraged quantitative and qualitative research to monitor product performance.• Pioneered business and merchandising strategies from design concept to sell-through across ecommerce, wholesale, and retail channels, generating $49M globally• Analyzed market and consumer trends to identify product opportunities, playing a critical role in brand’s success internationally and online, with +27% growth in EMEA and +20% growth in TOMS.com and retail from 2016 to 2017• In 2017, Zappos grew by +42%, Stitch Fix increased by +85%, and Independent Accounts grew +29% in net salesGlobal Category Manager – Footwear Special Projects | 2013 — 2014Built exclusive product assortments for Men, Women, and Kids, driving sell-through and gaining incremental sales for key accounts• Established company’s first ever SOP and product development calendar for collaborations and exclusives, improving efficiency and speed-to-market, with 33% revenue growth in the first year• Maximized brand engagement by creating footwear collaborations with National Geographic, Oceana, Tabitha Simmons, Jonathan Adler, and Charlize Theron’s Africa Outreach Project (CTAOP)HONOR: Promoted to Global Category Director - Men's Footwear in less than a year

Headed special projects for Men’s footwear, bolstering traffic and volume for global accounts. Developed exclusive lines and collaborations for various brands and athletes• Created product strategy and launched first-ever Trademark line with JCPenney and Kohl’s, expanding distribution across 900+ doors in first season• Managed, designed, and cost engineered Men’s, Women’s and Kids’ footwear for mass and off-price channels to support aggressive growth plans, while maintaining healthy internal margins

Created exclusive merchandising collections based on market analysis and consumer trends. Built partnerships with key vendors to decrease lead times, improve fabrications, and lower costs.• Launched and managed all special projects, implementing new processes that doubled revenue in Men’s, Women’s, and Kids' apparel and accessories the first year• Designed Speed-to-Market apparel and accessories program, working with key suppliers to execute new product within 90 days to remain on-trend and competitive with US and international retailersHONOR: Promoted from Apparel and Accessories Product Coordinator (2007 – 2010) to PLM

• Managed vendors and led negotiations of federal government contracts between $500K and $3M • Conducted acquisition strategy planning, market research, budget analysis, and competitive sourcing• Spearheaded transition of physical files to digital system using SAP, creating user-friendly process for training 70 contract specialists and financial teams in effectively analyzing data on new software