Hannah Gomez Email & Phone Number

- Develop and execute content strategy across all paid and owned media channels- Create and drive strategic digital media campaigns that increase brand awareness and engagement- Increased digital reach by 175% and engagement by 220% YOY - Grew social media communities over 75% from Oct 2020-March 2022- Launch and manage new digital platforms: Instagram and Linked-IN- Create strategy, manage, track , and analyze Micro-Influencer program, “Club Valvoline”- Ideate, create and publish Valvoline Original Content series’, increased content pieces from 15 to 150 YOY- Create and launch distributor digital media program through marketing cooperative fund, secured 40K in additional funding- Launch and manage digital employee advocacy program on Linked-In

Lexington, Kentucky Area

- Manage digital agency and social media content calendar and approvals- Develop Point of Sale toolkits to support strategic initiatives and in-market activation - Consolidated 65+ Global social pages into one Global Facebook Structure- Co-authored Valvoline Global Distributor Social Media Guidelines and Standards - Launched first-ever digital media plan, driving 780% increase in web traffic - Launched Facebook and grew followers to 200K- Managed creation of new LATAM and Caribbean websites, increased visits by 7% and time spent on site by 20 seconds YOY- Managed Valvoline LATAM Summer Intern

Lexington, Kentucky, United States

Key Victories: Created and launched first-ever print product catalog, managed pilot for sales team selling platform, created POS toolkit to support major product re-launch

Lexington, Kentucky Area

Key Victories: Developed strategic marketing plan to launch food assistance program, helped plan and execute launch events, drafted project proposals to connect community projects with potential donors

Bachelor Of Business Administration (B.B.A.), Marketing, 4.0

Associate Of Arts (A.A.), 4.0