In charge of all the Planning, finance, accounting affairs and new projects feasibility across the group. Implement corporate finance strategy and appropriate financial models to allow the group to achieve its ambitious goals. Team leader in the implementation of Oracle financial across all the Group locations and activity (Industry, commercial and service). Electrolux Egypt previously known as Olympic Group (OG) is the leading manufacturer and distributor of household appliances in Egypt with an overall market share of 28% in value terms and turnover of LE 2.00 Billion. The group consists of 4 factories with over 3,000 employees out of which 150 employees in the finance sector under my direct and indirect supervision.

In charge of all country commercial activities, including Sales, Sales Operation, Product line, Marketing, After sale , Supporting functions and Finance.With a completely new commercial strategy and innovative implementation techniques in the market, we managed to lead the strategic direction change in the country toward achieving a profitable growth. Participated in the successful turnaround of the company over achieving the preset target by Group management.We managed to lead the company over the last three year to over achieve all the targets identified by the group managements. In addition, we covered 100% of all the losses due to the Egyptian currency devaluation and we managed to close the year 60% over the set target despite the severe devaluation losses. Diversifying the company source of revenue, open new markets, set a long-term partnership with our traders / partners and devolving the internal team capability to be agile and manage the market dynamics were the main objective to be achieved.

In charge of the setting up and running the finance and investment department of Dubai Metro project. A project worth of 15 Billion Dirham in addition to a Real estate investment portfolio worth of 10 Billion Dirham. The project is constructed by an international consortium led by Mitsubishi. My responsibilities among others includes:- Setting up the project financial strategy.- Developing the project investment strategy.- Lead the fund raising process to the project.- Manage the project real estate investment portfolio.- Develop the finance and accounting policies and procedures manuals- Update the project business plan.- Lead the accounting system selection and implementation.- Manage the day to day project finance and accounting.

Summary of Selective Consulting Assignments Fund Raising and Corporate RestructuringUS$ 543 short term finance• Led the negotiation for short term finance for a major governmental project in UAE.US$ 2 billion long term finance• Assist in the preparation of the request for finance issued to 23 national and international financial institution including export finance agencies. • Mange the response to bank quires and assist tin the preparation for additional information requested.• Led the negotiation with the short listed financial institution. US$ 100,000,000 Debt Restructuring on behalf of the Shareholders of a major touristic Company • Conducted strategic assessment and developed business plan and financial restructuring. Successful fundraising of US$ 100 million was attained. Conducting a major corporate restructuring on behalf of an Islamic bank in UAE, including;• Review of detailed Technical, Operational and marketing reviews and the marketing plan • Supervision on focused assessment of equipment• Brief Review of Tax and Legal Status • Developed Financial Projections• Assessment of DCF and liquidation values• Restructuring and Reorganizing Misr Clearing, Settlement and Depositary Company (MCSD): My role involved the following tasks:• Developed MCSD’s internal working policies and procedures manuals • Assisted MCSD in the preparation of its cost and fee structure • Assisted in preparing MCSD internal financial regulations.El Ahram Beverage Company’s Global Depositary Receipts (GDR)Ernst & Young played a major role in El Ahram Beverage Company’s Global Depositary Receipts (GDR) in coordination with HSBC where we actively conducted the following:• Assembled all related financial information.• Restated the company’s financial statements from the unified accounting practice to the International .

had extensive experience in a wide variety of audit, consultancy and hands-on industry experience. Projects that he has completed include market and feasibility studies, valuations, M&A, due diligence reviews, financial analysis, and profit projection, preparation of Business Plans, financial and organization restructure and information/debt memoranda for financing purposes.