Michael Hawkins Email & Phone Number

Columbia, Maryland, United States

Houston Texas, United States

Led the strategic planning team across wholesale and retail fuels value chains. Directed a global team of functional experts (25 FTEs) to guide regional business units in development and execution of strategic imperatives.• Replaced a key competitor in the U.K.’s leading loyalty coalition, significantly strengthening brand equity.• Established brand and customer experience vision, articulating the value of BCX to senior management.• Enhanced utilization of data analytics to personalize offers and target premium consumers, increasing revenues.• Named as the ExxonMobil representative on the board of Yoshi, Inc., broadening business skillset.• Championed the development and deployment of the global Commercial Marketing Strategy.

Houston Campus

Provided leadership (170 FTEs) and strategic direction for the development and in-market execution of an unmatched level of new Marketing Programs ($200M), transforming ExxonMobil’s competitive position in multiple markets across the globe. Achieved record financial results, exceeded all objectives while improving organizational capabilities.• Empowered global teams, delivering 5K+ Synergy imaged sites across 15 countries and improving profitability.• Initiated unprecedented market research studies in 12 global markets, enhancing consumer understanding. • Appointed as a Steering committee member for Mexico Fuels entry, influencing critical Marketing decisions. • Directed changes in loyalty programs in Canada, New Zealand, U.S., and Singapore, enhancing performance.

Fairfax, Virginia, United States / Houston, Texas United States

Introduced a blueprint to rejuvenate ExxonMobil’s global Retail fuels business. Led a global team (40 FTEs) in the creation of unique consumer marketing programs, including a global image redesign and new product introductions. • Developed a proprietary payment App that included Apple-Pay and PayPal integration in four countries, becoming the first major oil company to deploy Mobile payments at the pump.• Attained buy-in for significant capital investments and collaboration from branded wholesalers around the world through global roadshows, branded wholesaler presentations, and business owner meetings.

Fairfax, Va

Supported the Marketing VP of the newly consolidated Fuels & Lubricants business. Directed all Marketing Operations for this Fortune 10 level revenue division. With a global staff of 15, responsibilities included market research, planning & budgeting, and the completion of an organizational redesign of the Marketing function.• Headed the design of a new organization (300 FTEs), driving functional excellence, and improving cost structure.• Orchestrated project implementation surpassing both effectiveness and efficiency targets.

Fairfax, Va

Elected as the first-ever Brand Manager for the Industrial Lubricants division ($2B in revenue). Formulated and implemented a new Brand strategy, outperforming competitors, and achieving record flagship sales and margins.• Advanced key growth programs in Wind Turbine gear oils, Food Machinery lubricants, Natural Gas Engine oils.• Created exceptional new marketing materials, including “The Art of Productivity” and “Success Story Videos.”• Selected by Marketing VP to lead the global product commercialization team. Successfully managed and completed the global execution of three new B2B product launches.

Fairfax, Va

Operated as the Marketing Manager, with a budget of $5M and 12 staff, responsibilities include development and execution of business strategy, new product commercialization, and marketing communications.• Oversaw the Marine Marketing & Sales teams in the development of a comprehensive portfolio management strategy that successfully integrated pricing architecture, customer segmentation, and industry intelligence. This initiative improved global execution and delivered a 5-fold profitability improvement over 3 years.• Established and directed the implementation of the “Global Supply Reliability” improvement plan that dramatically improved supply reliability, leading EM Marine to the goal of becoming the partner of choice.• Piloted two successful Aviation product launches, developing pricing strategies, packaging, marketing collateral, advertising materials, and press releases.

Fairfax, Va

The Lubricants & Specialties (L&S) division of ExxonMobil is a global business with more than $9B in revenue, operating in over 100 countries. As the (BAR) manager, with an operating budget of $10M and 140 staff, responsibilities include financial consolidation, data analysis, and presentation of results to senior management.

M.B.A., Marketing / Management

B.S., Chemical & Petroleum Refining Engineering

Activities and Societies: Tau Beta Pi