Michael Hawkins Email & Phone Number

Columbia, Maryland, United States

Houston Texas, United States

• Led the strategic planning team across wholesale and retail fuels value chains. Directed a global team of functional experts (25 FTEs) to guide regional business units in development and execution of strategic.
• Replaced a key competitor in the U.K.’s leading loyalty coalition, significantly strengthening brand equity.
• Established brand and customer experience vision, articulating the value of BCX to senior management.
• Enhanced utilization of data analytics to personalize offers and target premium consumers, increasing revenues.
• Named as the ExxonMobil representative on the board of Yoshi, Inc., broadening business skillset.
• Championed the development and deployment of the global Commercial Marketing Strategy.

Houston Campus

• Provided leadership (170 FTEs) and strategic direction for the development and in-market execution of an unmatched level of new Marketing Programs ($200M), transforming ExxonMobil’s competitive position in multiple.
• Empowered global teams, delivering 5K+ Synergy imaged sites across 15 countries and improving profitability.
• Initiated unprecedented market research studies in 12 global markets, enhancing consumer understanding.
• Appointed as a Steering committee member for Mexico Fuels entry, influencing critical Marketing decisions.
• Directed changes in loyalty programs in Canada, New Zealand, U.S., and Singapore, enhancing performance.

Fairfax, Virginia, United States / Houston, Texas United States

• Introduced a blueprint to rejuvenate ExxonMobil’s global Retail fuels business. Led a global team (40 FTEs) in the creation of unique consumer marketing programs, including a global image redesign and new product.
• Developed a proprietary payment App that included Apple-Pay and PayPal integration in four countries, becoming the first major oil company to deploy Mobile payments at the pump.
• Attained buy-in for significant capital investments and collaboration from branded wholesalers around the world through global roadshows, branded wholesaler presentations, and business owner meetings.

Fairfax, VA

• Supported the Marketing VP of the newly consolidated Fuels & Lubricants business. Directed all Marketing Operations for this Fortune 10 level revenue division. With a global staff of 15, responsibilities included.
• Headed the design of a new organization (300 FTEs), driving functional excellence, and improving cost structure.
• Orchestrated project implementation surpassing both effectiveness and efficiency targets.

Fairfax, VA

• Elected as the first-ever Brand Manager for the Industrial Lubricants division ($2B in revenue). Formulated and implemented a new Brand strategy, outperforming competitors, and achieving record flagship sales and.
• Advanced key growth programs in Wind Turbine gear oils, Food Machinery lubricants, Natural Gas Engine oils.
• Created exceptional new marketing materials, including “The Art of Productivity” and “Success Story Videos.”
• Selected by Marketing VP to lead the global product commercialization team. Successfully managed and completed the global execution of three new B2B product launches.

Fairfax, VA

• Operated as the Marketing Manager, with a budget of $5M and 12 staff, responsibilities include development and execution of business strategy, new product commercialization, and marketing communications.
• Oversaw the Marine Marketing & Sales teams in the development of a comprehensive portfolio management strategy that successfully integrated pricing architecture, customer segmentation, and industry intelligence. This.
• Established and directed the implementation of the “Global Supply Reliability” improvement plan that dramatically improved supply reliability, leading EM Marine to the goal of becoming the partner of choice.
• Piloted two successful Aviation product launches, developing pricing strategies, packaging, marketing collateral, advertising materials, and press releases.

Fairfax, VA

The Lubricants & Specialties (L&S) division of ExxonMobil is a global business with more than $9B in revenue, operating in over 100 countries. As the (BAR) manager, with an operating budget of $10M and 140 staff, responsibilities include financial consolidation, data analysis, and presentation of results to senior management.

M.B.A., Marketing / Management

B.S., Chemical & Petroleum Refining Engineering

Activities and Societies: Tau Beta Pi