Heather Taylor Email and Phone Number
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A marketing leader's strength lies in charting and realizing a brand's current and future path. Over 15+ years of marketing leadership, I have excelled at setting a strategic path and transforming marketing into a key driver of business success. My focus has been primarily on B2B technology for the financial services and healthcare industries, maximizing growth and effectively bridging the gap between executive, creative, and technical teams.Whether it’s navigating through challenges, leading major rebranding initiatives, or integrating new technologies, I thrive in turning complex situations into success stories. Anchored in servant leadership, my goal is always to drive growth and build brand confidence.» Currently with State Collection Service, I've steered our marketing evolution, cementing our brand within the healthcare revenue cycle industry. We've broadened our marketing scope, engaging in diverse initiatives and national conferences, markedly expanding our reach and scalability.» Both in this role and previously at RevSpring, I’ve led teams through dynamic market shifts and periods of high growth, as well as multiple PE acquisitions, consistently delivering on ambitious targets, driving revenue growth and new client acquisition.» Technology is a key player in my strategy playbook. I've made critical decisions in tech stack implementations, optimizing marketing automation and CRM systems like Salesforce and Marketo, which have been game-changers in lead generation and enhancing sales-marketing synergy.Skills Include:◆ Strategic Marketing Leadership◆ B2B Tech Marketing for Financial Services and Healthcare◆ Team Building and Development◆ Product Marketing◆ Demand Generation◆ Brand Marketing◆ Reputation Management◆ Corporate Communications◆ Technology Stack Optimization◆ Sales Enablement◆ Sales and Marketing Alignment◆ Multichannel Marketing◆ Community Engagement and Leadership◆ Innovative Problem Solving
State Collection Service, Inc.
View- Website:
- statecollectionservice.com
- Employees:
- 219
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Director Of Marketing | Marketing Operational Management | Strategy | Sales EnablementState Collection Service, Inc. Aug 2019 - PresentAs Director of Marketing, I lead advancements in marketing strategies and technologies for State Collection Services, which serves some of the nation’s largest and most prominent healthcare providers. The company has grown, acquiring major new partnerships over my tenure, affirming our capability to deliver exceptional services and position State as a key player in the healthcare revenue cycle sector. Our marketing program has diversified and expanded to encompass a broader spectrum of initiatives, including content marketing, collateral materials, website enhancements, and active participation in national conferences, enhanced our scalability and market reach.I am passionate about cultivating a positive and results-oriented work culture, supporting State's efforts in being recognized as a "Best Place to Work," year after year, progressing to the Top 5, and then Top 3 in the category.──────────────────────────────────
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Strategic Advisor & Founder | Continuous Profitability & Growth5 Tool Academy Nov 2013 - PresentYorktown, Indiana, United StatesLaunched a baseball and softball training facility and youth tournament company that has been profitable for a decade and has grown to a total foot traffic of approximately 40,000 people annually. My role involves providing strategic direction and oversight, enabling a skilled team to manage day-to-day operations.My input has fostered a vibrant community of instructors and guests, maintaining 5 Tool's status as a key player in local sports and community engagement (https://5tool.net)────────────────────────────────── -
Director Of Marketing, Financial Services | Marketing Strategy & Operations | Growth LeadershipRevspring Dec 2009 - Aug 2019Wixom, MiBringing expertise in B2B technology and cybersecurity marketing, I was a critical contributor to RevSpring’s growth and diversification into new industries. I developed and executed an integrated, multi-channel marketing program, transitioning the organization from trade show and trade press advertising to a robust platform that consistently met qualified lead goals. I led a brand overhaul, end-to-end, including strategy, logo, collateral materials, and company-wide website, The rebranding was an opportunity to share a common identity and vision with our customers, employees, and partners as the company has expanded through a series of acquisitions.Additionally, I initiated RevSpring's Customer Advisory Board, pivotal in gathering valuable feedback and aligning product development with customer needs and market trends, and led the implementation of marketing automation systems and CRM enhancements, including Salesforce and Marketo.When RevSpring acquired cybersecurity company, TECH LOCK in 2015, I was entrusted to participate in the leadership team and head the marketing strategy and revitalize this brand, creating new key messaging, structures and processes.────────────────────────────────── -
Director Of Marketing | Branding & Digital Presence | High-Growth Strategic Technology PlatformThornberry Jan 2009 - Dec 2009Lancaster, PaAs the Director of Marketing, I worked with the team to execute the first formal marketing program for this rapidly-growing, entrepreneur-led company providing a technology platform for home health and hospice agencies. I led a complete branding initiative, establishing strong brand identity as well as a digital presence. I also dramatically grew our qualified prospect database, laying the foundation for ongoing business success.────────────────────────────────── -
Public Relations Coordinator | B2B Software | Strategic Communication | Product PositioningOntario Systems Jun 1999 - Dec 2008Muncie, InAs the first public relations professional hired by Ontario Systems, I developed and managed a successful program focused primarily on trade press relations, internal and client communication.In time, additional marketing responsibilities were added including assisting in developing core messages and strategies, creating marketing plans and coordinating execution well beyond the scope of my job title.────────────────────────────────── -
Marketing Manager | Public Relations | Developed Successful National College Recruiting ProgramRutter Communications Jun 1995 - Jun 1999
Heather Taylor Skills
Heather Taylor Education Details
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Mass Communications And Business
Frequently Asked Questions about Heather Taylor
What company does Heather Taylor work for?
Heather Taylor works for State Collection Service, Inc.
What is Heather Taylor's role at the current company?
Heather Taylor's current role is Full Stack B2B Marketing Leader | Revenue Growth | Market-Dominating Brands ► Empowering Teams and Driving Success through Servant Leadership.
What is Heather Taylor's email address?
Heather Taylor's email address is he****@****ive.com
What is Heather Taylor's direct phone number?
Heather Taylor's direct phone number is +176573*****
What schools did Heather Taylor attend?
Heather Taylor attended Taylor University.
What skills is Heather Taylor known for?
Heather Taylor has skills like Marketing, Marketing Strategy, Advertising, Lead Generation, Leadership, Management, Strategy, Public Relations, Social Media, Customer Service, Copywriting, Direct Mail.
Who are Heather Taylor's colleagues?
Heather Taylor's colleagues are Kris Aeschlimann, Dean Fant, April Kreger, Victoria Buckner, Brandon Huisman, Beatriz Pena, Pamela Washington.
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Heather Taylor
New York City Metropolitan Area3americanexpress.com, blackrock.com, blackstone.com -
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Heather Taylor
Edtech Product Marketing Leader | Empowering Better Teaching And Learning Through Dynamic Courseware And Ai-Enhanced FeaturesWilmington, Nc1tophat.com1 +442034XXXXXX
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Heather Taylor
Greater Sacramento3yahoo.com, rfgen.com, exactmarket.com
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