Heather Garrich Email & Phone Number

Palm Beach Gardens, Fl, Us

Remote, Us

Seattle, Wa, Us

Boca Raton, Florida, Us

Senior strategist for the marketing and enrollment services division, the fastest growing product and revenue driver in Blackboard history. Worked closely with higher education clients and internal stakeholders to design and execute a strategic marketing and enrollment approach based on data-driven insights and market research – continuously optimizing strategy and lead nurture tactics across entire MER services pipeline to drive revenue. Developed research and strategy department infrastructure - building out the fundamental procedures and systems framework for a sustainable business. Monitored marketing performance across clients to measure campaign health, ROI and pacing to goals - pioneering the department’s performance health review schedule and process. Automated all client-facing reports - utilizing design and technology skills to transform complex data into insightful and appealing visuals within Power Bi platform.

Boca Raton, Florida, Us

First account manager for MER division, responsible for spearheading account strategy and execution by mapping priorities, managing commitments, and ensuring client’s needs, objectives and goals were met. Seamlessly collaborated across marketing, media, research, enrollment management teams to ensure all contracted services were successfully delivered. Compiled and delivered executive-ready presentations and reporting – presenting to key stakeholders on a monthly or more basis. Promoted to strategist role to utilize successful business tactics and strategic thinking across entire department.

St. Petersburg, Fl, Us

Digital Producer for all Her Hub brands – responsible for planning and executing digital strategy for the HSN consumer experience across all digital platforms. Worked with cross-functional teams and partners directly to understand the client’s overall business objectives and ensure quality of all digital content prior to publication. Wrote and maintained all content plans – advocating for real-estate across the site based on business/financial priorities. Managed cross-platform digital campaigns – working with internal teams to ensure all projects were tracking to their assigned timelines and each brand represented consistently across all media platforms.

New York, Us

Central point of contact for all marketing brand inquiries, requests and troubleshooting for 11 global networks – serving as primary communication liaison between all international and domestic teams. Facilitated development of all international marketing assets from request to resolution. Collaborated with production leadership to effectively manage changing schedule priorities and material delivery expectations, acting as main representative for int’l team concerns and needs.

New York, Ny, Us

Primary account manager for Platform Partnerships & Exchanges team – maintaining partnerships across seven client accounts, which generated $18M annual revenue. Analyzed campaign activity and generated weekly reports to key stakeholders. Performed routine and special site audits to identify fraudulent activity and ensure quality control of inventory - investigating ad violations and maintaining site blocks as needed. Monitored client accounts for optimal delivery by analyzing bid rates, identifying incremental inventory opportunities, and troubleshooting daily issues within the client’s website portfolio.

Bachelor Of Arts (B.A.), Communication & English

Education record