Heather H. Email & Phone Number

United States

Global

- Lead multiple workstreams in the integration of new acquisitions, including ERP systems and related business processes as well as Warehousing and Customer Service- Conducted gap analyses to ensure zero business interruption during transitions.- Managed project and resource allocation, ensuring timely and efficient implementation.- Led requirements gathering, training documentation, and key user training.- Served as Subject Matter Expert (SME) for COM, Manufacturing, and Warehousing.- Directed 8 M3 integrations and oversaw data migration from old ERP systems to Infor M3.- Coordinated multi-level testing, EDI onboarding, and business process analysis.- Implemented Factory Track programming, including training and maintenance.

Global

- Oversaw marketing and label business operations, optimizing processes for efficiency and effectiveness.- Led initiatives to improve operational performance and integrate marketing strategies.- Executed multi-channel marketing programs and optimized digital marketing strategies to enhance SEO performance.- Gathered data, identified issues, formed recommendations for change and helped to implement changes to the customer care organization.- Continued to support ERP System as the SME for Warehousing and Mobility.- Managed large-scale transformation projects, ensuring alignment with strategic goals.- Directed cross-functional teams to implement process improvements and technology integrations.- Co-lead Closure of a facility as part of a synergy project. Including Warehouse moves, COMs projects and assisted with tax certification software.- Chosen to represent Iconex in the Atlas Leadership Academy, leading a transformational project.

Global

*Managed 5 Infor M3 implementation at multiple plants*Training on Mobility guns for Warehousing and Manufacturing*Manage implementation of Magento Community Edition eCommerce platform integrated with M3 *Led team on multiple integrations of Infor System*Championed M3 e-commerce site from creation through Go Live*Project manage software integration and EDI transitions on the Infor M3 platform*Regression testing of systems * Multi Channel Marketing programs to drive leads *Digital Marketing optimization to increase SEO position

Alpharetta, Georgia

• Strategic Marketing• Media Planning• Project Management • Social Media • SEO and SEM• Data Research & Analysis• Process Optimization• Negotiation & Closing• Advertising/Direct Mail• Exceeding Revenue GoalsIdentify, research, and engage with prospective global clients to identify campaigns with high engagement and user retention rate.* Outlined and executed plans to strategically align the initiating and development of digital and social media marketing campaigns to increase revenue and drive leads* Implement demand generating campaigns for global markets to increase revenue growth* Lead LinkedIn Sales Navigator pilot program to increase sales revenue through social selling.* Set and defined guidelines for Sales Navigator pilot to increase Social Selling success with pilot team.* Provided insights in developing strategies through assessment of current product results using data driven methods* Analyze data reports for campaign effectiveness and performance, optimizing individual media to obtain maximum ROI

Southeast Region

Project ManagementStrategic and Tactical Planning Media Planning (Traditional, Digital and Social) Budget Management / Cost Efficiency Digital MediaData Research and Analysis Process Improvement and Optimization Advertising / Direct Mail * Execute traditional media campaigns including Broadcast, Cable, Print, Radio, Out of Home and Digital; work with team for offer and segmentation through media planning with buyer and traffic rotation for individual segments* Implement and assist with the development of strategic and tactical marketing programs to ensure that the system achieves revenue, net gain and margin contribution goals; increased telephone connects YOY by 2.7% to forecast* Manage planning and reforecast of annual budget for region; monitoring of operational expenditures through analysis of expenses and month end closeout * Manage, implement, and analyze all aspects of digital marketing campaigns including display, mobile and SEM; work with national team to maximize effectiveness and performance at a regional level; increased regional online traffic by 156% YOY * Create and analyze data reports for media effectiveness and performance, optimizing individual media to obtain maximum ROI* Collaborate with other departments and sales channels to ensure program effectiveness and to identify areas of opportunity to drive increased revenue; Worked with 3rd Party Retail and Direct sales to achieve 107% of goal in two months* Work with cross functional team and Cox Sports Television to execute sports marketing for New Orleans Saints, New Orleans Pelicans, LSU and ULL to ensure market share is at optimal level for all marketing channels

Strategic and Tactical Planning Process Improvement and Optimization Advertising / Direct Mail Client Education / Presentations Budget Management / Cost Efficiency Data Gathering / Research and Analysis Media Planning (Traditional, Digital and Social) Staff Leadership and Motivation; Execute all Broadcast television campaigns, work on team for offer development and segmentation through media planning with buyer and traffic rotation individual segmentsWork with cross functional team and Cox Sports Television to execute sports marketing for New Orleans Saints, New Orleans Pelicans, LSU and ULL to ensure market share is at optimal level for all marketing channels. Collaborate with other departments and sales channels to ensure program effectiveness and to identify areas of opportunity to drive added revenueImplement and assist with the development of digital, strategic and tactical marketing programs to ensure that the system achieves revenue, net gain and margin contribution goalsSupport management with annual budget preparation and monitoring of operational expenditures through analysis of acquisition program performanceManage, implement, and analyze all aspects of digital marketing campaigns including display, mobile and SEM. Social Media Marketing campaigns are managed under digital marketing

Identified and executed plans to strategically align the initiating, development, and closing of sales, capturing new business leads by identifying potential accounts.Key Accomplishments: * Performed initial sales presentation to promote the benefits of product and service as well as introduce new products / services.* Generated sales through extensive prospecting, networking, and referral development.* Designed business development campaigns to attract and retain a strong client base.* Contributed to sales strategy development through analysis of current product sales.

Strategic and Tactical Planning Process Improvement and Optimization Advertising / Direct Mail Client Education / Presentations Budget Management / Cost Efficiency Research and Analysis Performed analysis for inside and outside sales staff as well as zip code analysis for multiple sale territory countrywideCoordinated with clients throughout the entire direct mail campaign processEstablished an open line of communication with various attorneys and attorney general's offices to strategically align direct mail campaigns with individual state's consumer lawsAssumed full responsibility on all mail and mail issues to more than 2.5 million pieces of letters monthlyEffectively handled all advertising and direct mail as well as zip code analysis for Chicago office

Organizational Leadership

The Atlas Leadership Academy is a year-long leadership development initiative aimed at identifying, rewarding and developing Atlas’ high.

Bsit, Graphic Arts Management