Managed strategic investment and innovation initiatives for Group Benefits Consumer Marketing and Enrollment Center of Excellence. Focuses included data initiatives supporting increased automation, personalization and persona-based segmentation; digital and video experiences; metrics and analysis; and process improvement. Led implementation of new self-service marketing automation content management tool.

Managed employee enrollment campaigns for voluntary benefit products from initial strategy through execution, collaborating with employers, account managers, creative services, and compliance partners. Focused on strategic planning and content creation designed to meet customer needs and drive enrollment participation.

Managed employee enrollment campaigns for voluntary benefit products from initial strategy through execution, collaborating with employers, account managers, creative services, and compliance partners. Focused on strategic planning and content creation designed to meet customer needs and drive enrollment participation.

Managed marketing and communications for Valuation and Litigation Support LOB at Marcum LLP, after acquisition of Meyers, Harrison & Pia, LLC in May 2017. Supported marketing onboarding during acquisition process. Developed strategic marketing plans and budgets and produced fresh marketing content to support the LOB.

Director of Marketing for Meyers, Harrison & Pia, LLC (MHP), a leading certified public accounting firm and nationally respected business valuation and litigation support firm. MHP was acquired by Marcum in 2017. Developed strategic marketing plans and maintained budgets. Designed and implemented comprehensive email marketing strategy. Managed website redesign; implemented new content management system and communications calendar.