Heather W. Email & Phone Number

Fort Worth, Tx, Us

Fort Worth, Tx, Us

San Antonio, Texas, United States

Kansas City, Missouri

• Adapt to rapid client onboarding across a broad range of industries.• Project coordination, planning, and implementation for strategic accounts.• Allocate and manage the time and budget of key team members to ensure project deliverable timelines are met.• Provide monthly reporting on paid media and SEO performance.• Produce blog posts sharing marketing expertise with current clients and prospects.• Demonstrate proficiency in a proprietary automation platform.• Oversee marketing automation campaigns and assess deliverability.

Olathe, Kansas, United States

• Retained 85% of B2B and B2C client roster increasing services post-acquisition.• Planned and directed marketing strategies for key accounts across six industries. • Achieved 63% growth in revenue for full-service monthly retainer clients.• Collaborated on the design and development of new client websites.• Established ongoing analysis and reporting for paid media and SEO services.• Assisted in sales and transition of Hubspot clients to a new automation platform.

Kansas City, Missouri, United States

• Served as a primary business contact for 12 national mortgage lenders. • Exceeded revenue goals through cross-sales and contract renewals.• Managed initial client set-up processes of a proprietary platform through custom integrations, training, and ongoing support.• Deployed over 1.5 million monthly targeted email communications.• Created, maintained, and monitored multiple, targeted communication strategies for client portfolio.• Produced, analyzed, and presented monthly campaign reporting.

Lenexa, Ks

• Worked with leadership to create annual marketing plans based on defined goals and budget.• Conducted detailed analysis across marketing channels for bi-monthly performance reports.• Managed creative projects for print, radio, TV, and digital ads.• Assisted with client website redesign and implementation resulting in a 30% increase in new site visits.• Integrated social media and improved overall engagement by over 80%.

Shawnee, Ks

• Finalized over 900 annual business and personal tax filings.• Managed weekly billing, deposits and reconciliation for the firm.• Assisted with bookkeeping and payroll for business clients.• Trained independently to learn new accounting programs.• Monitored daily tax filing status for each client.• Developed new processes and procedures to improve efficiency.

Kansas City, Missouri Area

• Managed day-to-day client relationship and expectations.• Established and maintained vendor relationships.• Communicated client requests directly to design team.• Worked with media partners on placement of targeted ads.• Assisted with testing and development of new client website.• Conducted on-site collaboration meetings for new product launches

• Led development of multiple key accounts.• Managed data integration programs with continued growth.• Increased account revenue, brand awareness, and retention.• Developed targeted collateral supporting branding objectives.• Worked with creative teams to deliver strategically sound messaging to push product offerings.

• Managed $500,000 Michelin customer account.• Maintained data integrity and completeness via scheduled reporting and data integration.• Analyzed consumer purchase response data for Michelin and Uniroyal.• Provided direction for database development and enhancements.• Communicated directly with clients to ascertain needs or make recommendations.• Developed budget forecasting and monitored job costs to maintain budget integrity.

Kansas

Kansas City, Missouri Area