Heidi Graf, Email & Phone Number

United States

Righetti Ranch San Luis Obispo, Ca

www.williamshomes.com

Solvang, California

2013-2016 Increased revenues from $59,000 to $50,000,000-$99,000,000 annually.Structured and implemented a “Preferred Waitlist/Prequal Program” designed to qualify and manage 190 prospective buyers and an additional 2,200 interest list prospects over 12 individual sales releases resulting in 94 closed escrows generating over $88,000,000 in sales volume.Served as transaction coordinator for escrows in process and negotiated timely escrow closings within corporate performance guidelines.Managed client expectations throughout various changes in product, construction build cycle and customer service procedures post closing.Participated in setting pricing for all sales releases and optional upgrades program resulting in a 67% increase in cost per square foot average and a 46% increase in upgrade revenues. Created brand awareness through launch and maintenance of various social media platforms, Realtor Loyalty Program and onsite/offsite events.Negotiated model resale/leaseback program for model complex and resold all models twice to individual investors.

New York

Music Critic/Event ReviewContributing writer for Culture Collide an international entertainment online magazine created by Filter Magazine's co-founder Alan Miller. Culture Collide is a multicultural melting pot which delivers daily inspiration on music, culinary delights, and the art of travel. The position requires the ability to work within tight deadlines, review events and produce content in a timely fashion. Historical and current knowledge of a wide spectrum musical styles, command of highly developed vocabulary and knowledge of punctuation and grammatical style is a necessity.

Greater Los Angeles Area

Managing Editor and Writer for luxury lifestyle publication for men. Responsible for brand development across multiple platforms, development of new business, sponsorship partners and expansion of advertising revenues.

Woodland Hills, Ca

Event Manager/Senior Staff Writer and Editor for branding, marketing, PR and event services to fashion, beauty, technology and lifestyle brands. RCW brings products & services to editors, retailers, consumers and influencers across multiple platforms and promotional events.

Santa Barbara, California Area

Recruited to manage and re-launch final phase of semi-custom single-family home community in Goleta resulting in the sale of 25 residences valued at $37,500,000 in five months exceeding sales goals by 200%.Additional responsibilities: design/launch of broker outreach/incentive program, escrow management, development and implementation of selections process for maximum return within set production schedule, market study/pricing analysis, assisted in analysis of marketing budget allocation for redesign of sales office/models, collateral materials, events, websites, billboards and launch of co-branding campaign/client membership program with Bacara Resort.

Strategic Real Estate Marketing Services: Integrated Branding, Sales and Marketing, Product Design and Training for Luxury and Urban Niche Properties.

Redondo Beach, Ca

Leasing Specialist/Director of Resident Loyalty Programs for individual and corporate clients at flagship oceanfront resort-style community.Consistently ranked in corporate top 5 of 150 Leasing Agents and recognized as top producer in division 6 times over 12 month period. Experienced in Yardi.

Contributing writer for Newport Coast based luxury lifestyle Magazine. Researched, interviewed and sourced information for various features.

Global Real Estate Services & Lifestyle Conceirge serving LA, Beverly Hills & NY. www.omegagroup.la/

Sales Support for Special Events. Assisted in production of events in February and April. Launched Chad Rodger's $5,000,000 W Hollywood Penthouse listing with Broker Open House and Special Feature on Bravo Network's Million Dollar Listing featuring Chad Rodgers. Facilitated event for Jimmy Kimmel Live Block Party Featuring Depeche Mode. Assisted in pre-performance private reception and afterparty for Jimmy Kimmel Live,W Starwood Preferred Guests, W Hollywood Hotel and Residences clients, Gatehouse Properties and Capitol Records

2006- Recruited from New York division to reposition and manage under-performing condominium community indowntown Los Angeles. As a result of rebranding initiative working within existing budget and product restrictions,sales increased 80%. Redesigned advertising, website, collateral materials, sales office locations and models. Redirected sales presentations with expanded sales training. Created outreach programs including involvement with area businesses/associations and top producing brokers. Renegotiated contract with title company resulting in a 150% increase in staffing experienced in new construction transactions.

1600 Broadway, Sutton 57

2005- Recruited to direct sales of the first condominium building offered on Times Square resulting in the sale of 90properties valued at S200,000,000 in 30 days. 0versaw all operations of on-site sales and related staff of 5. Developed key relationships in the brokerage community contributing 20% to personal sales.2005-Managed sales of 16 full-floor residences from $3,000,000-10,000,000 on "Designer's Row" 57th Street in NY.

On-Site Director of Sales/Marketing,New Product Design Team1997-2001 Increased sales revenues from $50,000,000 to $150,000,0002000-2005 Designed product/marketing campaign and directed sales staff of 11 for sales and marketing of the largest urban community in America, Lakeshore East resulting in awards for landplan, architecture and sales volume. Originally projected for a 10 year buildout factoring in 2 economic downturns, Lakeshore East incorporated 5 product lines, 4,500 condos, residential leasing, commercial/retail space, a 5 star hotel, school and 6 acre park. Ranked #1 sales team in Chicago for 2003, 2004 and 2005 and #1 Developer in Chicagofor highest sales volume and closings. Sales efforts resulted in 65% pre-sales requirement reached in 4 months.Personally sold 80 residences valued at $800,000 in 10 days.1999-2001 Designed and directed sales/marketing of 7 condominium towers with 126-320 units atS750,000 average purchase price. Developed sales launch lottery resulting in 1 day sell out of 283 unitbuilding and 1 week sellout of 266 unit building.Additional responsibilities: design and launch of training/motivation systems, broker referral and client referral programs, recruiting and building sales teams, community site selection, relationship management of venture capitalists and bankers, hard cost/soft cost analysis, market research, design of custom and combined spaces, new build specification analysis, vendor contract negotiation and design of sales environments, models, collateral materials, events, websites, billboards, and yearly marketing plans.

General Sales ManagerDirected sales and marketing for 4 Communities with related staff of 20. Restructured all phases of sales andmarketing, hiring and training practices resulting in a 64% increase in sales in first month and exceeding salesprojections by 45%.Facilitated launch of Hybernia, the first environmentally sensitive single family custom home community of 123 residences at an average price of $1,000,000. Developed whisper ad campaign, Pre-Construction and Model Grand Opening Fundraiser/Art walk.