Heidi W. Email & Phone Number

California, United States

Foster City, California, Us

• Collaborated on the development and execution of a comprehensive content strategy aligned with business objectives, focusing on demand generation and supporting product marketing, strategic alliances, and field marketing teams.• Worked cross-functionally with key teams including Product Marketing, Demand Generation, Web, Corporate Communications, and Partners to create high-impact content assets such as white papers, blog posts, and sales enablement materials, driving acquisition and awareness.• Partnered with with Strategic Alliances to develop joint solution briefs, ideal customer profiles, and sales enablement materials that supported partnerships and drove pipeline growth.• Optimized content workflows, introduced generative AI tools, and implemented project management solutions to streamline operations, boosting content production efficiency and quality.• Directed SEO strategy, content performance analysis, and rebranding efforts for top-performing assets, resulting in increased content visibility and market penetration.• Managed the editorial calendar, oversaw external writers, and mentored team members, ensuring the timely delivery of high-quality content across multiple channels.

Austin, Texas, Us

• Orchestrated thought leadership programs and global marketing campaigns• Oversaw global content operations, analytics, and localization efforts• Managed major product marketing content carve-out during acquisition• Led integration and migration of marketing content systems and tools post acquisition• Liaised between field marketing and product marketing for global content translation and localization

Foster City, Ca, Us

• Formulated demand generation strategy, contributing to pipeline growth and upsell initiatives.• Developed content and go-to-market strategy for marketing programs and campaigns.• Distributed, optimized, and amplified content throughout the buyer journey.• Managed content operations, writers, and agencies, implementing effective content processes.

• Led content strategy for sales, marketing, and PR initiatives• Authored marketing and PR content, shaping the company's editorial voice• Managed external writers and agencies• Implemented content operations processes

Santa Clara, California, Us

• Directed the content creation process for all marketing materials• Wrote and edited marketing content, including white papers, reports, emails, and more• Managed content promotion on website, blog, and social media• Aligned content marketing with lead generation efforts• Oversaw SEO strategy and monitoring• Pioneered a gamification architecture for a customer advocate marketing program, boosting engagement and loyalty

Carlsbad, California, Us

• Achieved a 15% weekly increase in organic website traffic through SEO, SEM, social, and blogging• Fostered influence and engagement in online communities• Established an editorial calendar and managed writers• Created a successful advocate marketing program

Milpitas, California, Us

• Launched an educational website for the renal patient community• Crafted copy for website, newsletters, reports, and collateral• Managed SEO, PPC, email marketing, and social campaigns• Assisted in planning and executing new clinic openings and National Kidney Foundation events

Us

• Led the redesign and launch of a new website, improving user experience and increasing engagement.• Orchestrated the successful launch campaign for the newspaper’s electronic edition, driving digital adoption.• Developed and executed a comprehensive marketing strategy for the fiscal year, aligning promotional programs with business goals and maximizing revenue growth.• Created and edited content across web, print, and special publications, ensuring alignment with brand identity and corporate communications.• Built community relationships through PR campaigns and events, enhancing brand visibility and engagement.

Ba, Journalism (Public Relations), Graphic Design

Undergraduate Studies, Journalism & Mass Communications (Advertising Management)

Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program