Laura H. Email & Phone Number

Rockville, Maryland, United States

Rockville, Md

Develop and execute multi-channel marketing strategies for non dues revenue-generating products and services, as well as enterprise-wide initiatives.

Gaithersburg, Md

Served as first in-house marketing and communications lead for this nonprofit testing and research laboratory. Managed marketing and PR activities in support of sales, as well as training and outreach initiatives. Responsible for developing and implementing annual corporate and program-specific marketing plans using the full range of print and digital media; developed and managed annual marketing budget; oversaw the development of marketing collateral, including video; executed media relations program, including writing and distributing press releases, managing media inquiries and interview requests; planned and coordinated trade shows and corporate events; assisted in the strategy and management of corporate partnerships.

Gaithersburg, Md

Provided marketing consulting services for associations, nonprofits, and small business clients. Client projects included:Marketing strategy and tactical implementation: Developed and implemented corporate and program-specific marketing campaigns from beginning to end using the full spectrum of print and digital media.Membership development: Conducted membership audits with recommendations on member benefits, audience engagement, and recruitment and retention strategies. Designed and executed annual multi-channel member marketing plans to support organizational and revenue goals.Communications: Provided guidance on communication strategy, managed communications activities, including social media, website content, public relations and media.Copywriting: Wrote highly targeted copy for a broad range of print and digital pieces, including direct mail, newsletters, e-mail, websites, brochures, and other promotional materials. Partnered with graphic designers to produce compelling pieces to meet and exceed target objectives.

Bethesda, Md

Served as strategic lead and head of day-to-day marketing department operations for this 16,000-member medical specialty organization. Promoted to Senior Director of Marketing in 2006.Responsible for developing and executing strategic marketing programs and campaigns to achieve organizational and revenue goals. Led a collaborative team and managed an annual budget in support of marketing initiatives for association programs.Spearheaded membership development activities. Achieved steady year-over-year membership growth through multi-channel recruitment and renewal initiatives.

Bethesda, Md