Irene Hoffman Email & Phone Number

Santa Barbara, Ca, Us

Santa Barbara, California Area

I have an ideas+communications studio that focuses on brand development and advertising communications. Expertise:◼ Brand Strategy + Identity Design Company naming, brand definition, positioning, visual identity design, tone-of-voice, guidelines◼ Design + Advertising Creative strategic planning, art direction, (short) copywriting and design across all media.◼ Publication + Book Design Brochures, books, annual reports, catalogs, newsletters, journals, and more◼ Illustration + Icon Design Icon sets, editorial, book covers, infographics◼ Web + App Design & Animation Information architecture, user experience design for websites and mobile web apps. Professional influences include: Saul Bass, Michael Bierut, Irma Boom, Neville Brody, Robert Brownjohn, Tom Eckersley, Paul Eckersley, Alan Fletcher, Bob Gill, Milton Glaser, Charlie Harper, Mirko Ilić, Michael Johnson, Tibor Kalman, Susan Kare, Herb Lubalin, Marty Neumeier, Massin, Noreen Morioka, Paul Rand, Ikko Tanaka, TurnerDuckworth, Massimo Vignelli, Steve Walls.

Santa Barbara, California, United States

Maternity cover.

Sbsh Mad Academy, Santa Barbara, California Area

Carpinteria, California

Lynda.com is an online education company offering thousands of video courses in software, creative, and business skills.Under the direction and management of Senior Art Director Heather Stallings, and working with the Newsletter, Content and Enterprise Solutions teams, I was responsible for:◼ E-newsletter: design, illustration and production (09/14–03/15)◼ Enterprise Solutions: online advertising, design, animation, white paper design ◼ Researching a graphic approach to automizing the creation of thumbnails◼ Enterprise Solutions: sourcing and editing photos and images for the Enterprise Solutions website

London, United Kingdom

The CBI is the UK's top business lobbying organization. ◼ Responsible for the control of the CBI's brand image on print and digital communications. ◼ Managed a design team (in-house staff and freelancers)◼ Design of covers and layouts of business and annual reports and publications◼ Key Characteristics of Best Practice campaign identity, collateral, exhibition and website design◼ 2002 and 2004 Nat'l Conference and Business Showcase websites (design and development)◼ Design, illustration, editorial input and typesetting of the Enterprise Insight Annual Report

London, United Kingdom

Espresso Education, the award-winning, cross-curricular digital learning service for teachers and pupils now owned by The Discovery Channel, is a pioneer in the creation and delivery of online video-rich educational multimedia to schools and homes well before broadband was available, delivering content once a week via satellite. ◼ Game Concepts, Design and IllustrationWorking directly with the owner/producers Lewis Bronze (former BBC editor of Blue Peter and producer of Newsround) and Tony Bowden, in-house curriculum specialists and Director/Flash developer Dejan Flasker, I translated educational content into engaging and imaginative multimedia games for Espresso's pilot launch. ◼ Information Architecture (IA), Graphical User Interface (GUI), User Experience (UX) Design and Web Design for the Espresso for Teachers and Schools websites, including suite of navigation icons◼ Brochure Design and Brand CollateralDesigned and print managed Espresso for School's first promotional folder and tri-fold insert, which established the brand look and feel in print, and has remained largely unchanged.See: http://www.discoveryeducation.co.uk/

London, United Kingdom

Futura Interactive is a full-service creative agency specializing in web design, literature and brand. Before founding the company, Joe Probert and Caroline Butler had worked for Imagination and Wolf Ollins, respectively. I was their first hire.This was a junior designer's dream job. I had the opportunity to work on projects from concept through to production under the thoughtful supervision of Creative Director Joe Probert. He encouraged me to read Lynda Weinman's book "Designing Web Graphics" which enabled me to add web design and graphics to my skills arsenal. Projects included: ◼ GUI design, UX design and icon set for the British Telecom's (BT) Orchid marketing extranet◼ Icon set for BT's Satellite Services CD-Rom◼ Animated gifs for SportingBet.com and Futura.com◼ Website for London printer Benwell Sebard◼ Print advertising campaign for Galio Jewelers◼ Logo and stationery for Transcend 2000

Ma, Advertising, With Distinction (Cum Laude)

The programme was conceived as a hybrid course combining account planning and creative problem solving. Thesis: 'The Relentless Drive.

Bachelor Of Arts (Two Of Four Years), English Language And Literature, Art History

Bachelor Of Technology (Btech), Advanced Typographic Design And Graphic Communication, Pass

Tutor: Jerry Gull

Bachelor Of Technology (Btech), Advanced Creative Design And Typography, Pass

Tutor: Paul Eckersley

Education record

5-Week Advertising Workshop, Advertising

Entry to this 'difficult to get into' advertising workshop is competition based. Enjoyed five weeks of creative briefs, creative campaigns.

3-Day Brand Strategy Workshop, Brand Positioning And Communications Strategy

Marty Neumeier, bestselling author of five books on design and innovation, lead a three-day brand strategy workshop focussed.