Mark Hoffman Email & Phone Number

Park City, Ut, Us

Manage P&L and operations and direct cross-functional team of 70 in fulfillment of business and operational development goals. Challenged to engineer turnaround following rapid decline in sales and profits in 2000. Developed business strategy and marketing plan, recruited/trained new employees, implemented new manufacturing and technology solutions, acquired new companies, and worked with legal, financial, and capital advisors to set company on path to accelerated profitability.☑ Grew revenues 6-fold during tenure through strategic marketing, business development and process optimization initiatives.► Turnarounds - In a declining market that experienced 3 down cycles in 10 years, grew overall revenues over 600% and tripled revenues from service. ► Strategic and Marketing Development – Created and implemented plan to enter new lines of business and build new capabilities in design engineering, crating and foam fabrication now accounting for 85% of current revenues and profit. ► Financing - Renegotiated banking relationships and financing; restructured balance sheet to improve cash flow. Retired significant long-term debt from LBO acquisition and improved capital structure. Led successful real estate acquisition and development activities.► Acquisitions - Added revenue stream that now accounts for 45% of all sales by organically developing new capabilities and acquiring 3 companies in complementary custom crating, packaging, and portable flight case businesses. Led all sourcing, due diligence, negotiation, and integration efforts.► EBITDA, Margin & Productivity Growth - Increased EBITDA margins to 15%+ from a loss position. Doubled manufacturing margin and increased gross margins 18%. Generated 19% increase in labor productivity and 41% decrease in selling, general, and administrative (SGA) expenses. Trimmed operating costs by 39%.► Global Expansion - Created global footprint by building partnerships in the UK and China and physical expansion in the US.

Manage strategy consulting engagements related to practical manufacturing, and engineering products. Train senior executives and facilitate projects to segment customers and create differentiated value proposition and value pricing. Frequently represent firm as expert on market definition, value creation, value proposition, voice of customer and economic thinking lecture/presentation topics.☑ Leverage expertise in M&A, operations, finance, and marketing to fuel growth for global brands.► Partnered with board and CEO of a PE-owned professional services company to create a growth strategy that resulted in their acquisition of a major competitor. Participated in due diligence and company valuation.► Helped reverse sluggish US sales for a Latin American manufacturer of bioriented polypropylene film by recommending a realigned product marketing strategy and organizational redesign.► Prepared operational, financial, brand, and organization analysis for a leading international citrus supplier which led to implementation of operational changes.► Contributed to a 50% increase in sales for a niche footwear company by analyzing market segmentation and crystallizing value proposition and target market.

Managed interdisciplinary teams and key client relationships throughout tenure in national and global locations. Oversaw entire scope of client engagements, from requirements gathering and strategic planning to program management, completion, and follow-up. As VP, functioned as partner in new eBusiness practice; as GM, opened office in Lima, Peru and developed market, with $3-4M budget and $5M annual revenues. Directed office in Bogota, Colombia in principal role; supervised U.S. projects as senior associate/project manager. ☑ Led strategy for global multimillion-dollar client engagements across numerous industry verticals. Advised senior executives and family-owned operating groups.► Created integrated marketing, brand, and channel strategy for $500M brewer absorbing acquisition of key competitor. Achieved 8-point market share gain and secured over $35M cost savings.► Restructured $150M agricultural/processed food company, leading client from bankruptcy to profitability in 12 months. Worked across businesses to capture revenue gains and cost savings of $30M+.► Launched second evaporated milk “fighting” brand for $150M dairy products company, achieving 3-point market share gain and 20% reduced cost while improving customer service.► Built two direct sales and distribution companies for diversified $750M office products manufacturer and $110M consumer products company. Pulled in sales of over $40 and $75M, respectively in first year. ►Formed joint marketing and field trade promotion management capability for $1.5B branded beverage manufacturer, capturing 3-point market share gain and $40M profit improvement as a result.

Mba, Business Policy, Financial Management

Ba, Economics

With honors. Minors in Political Science and Scientific Perspectives