Holly Smith Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Alameda, Ca

• Responsible for driving the development, engineering, fit execution and specifications for innovative, technologically advanced products of the highest level.• Managed the development of assigned styles from design concept through production ready hand-off, ensuring products reflected design's vision, met target margins, and adhered to high construction quality standards.• Conducted fittings, identified, and fixed fit issues, made pattern corrections, and communicated necessary… Show more • Responsible for driving the development, engineering, fit execution and specifications for innovative, technologically advanced products of the highest level.• Managed the development of assigned styles from design concept through production ready hand-off, ensuring products reflected design's vision, met target margins, and adhered to high construction quality standards.• Conducted fittings, identified, and fixed fit issues, made pattern corrections, and communicated necessary corrections clearly to vendors.• Created specification packages for each style including measurement charts and Bill of Materials. Show less

Alameda, Ca

• Designed women's outerwear and active product lines, producing fully packaged designs. • Formulated and developed trims and built cohesive trim packages for product lines.• Collaborated with merchandising, product managers, and design teams to conceptualize, ideate, and set the seasonal design and color direction based on industry trends and customer demand.• Created tech packs and update sketches throughout the development process to communicate with manufacturers all the… Show more • Designed women's outerwear and active product lines, producing fully packaged designs. • Formulated and developed trims and built cohesive trim packages for product lines.• Collaborated with merchandising, product managers, and design teams to conceptualize, ideate, and set the seasonal design and color direction based on industry trends and customer demand.• Created tech packs and update sketches throughout the development process to communicate with manufacturers all the necessary components needed to construct a product.• Created color CADs and illustrations, layouts, and concept boards for design presentations to key stakeholders.• Partnered with material sourcing to develop and select the best fabrics for each style and design.• Attended fittings for all styles to ensure products fit well and met their design purpose and aesthetic. Show less

Alameda, Ca

• Executed designs for the F18 Cryos Premium Outerwear Collection working closely with the designer and product development to bring high end, extremely detailed and technical garments to market.• Initiated and oversaw the development of many intricate trims from labels and logo applications to custom snaps, shock cords, and zipper pulls.• Teamed up with material sourcing to develop luxurious technical fabrics for new products and designs.• Created and managed tech packs for all of… Show more • Executed designs for the F18 Cryos Premium Outerwear Collection working closely with the designer and product development to bring high end, extremely detailed and technical garments to market.• Initiated and oversaw the development of many intricate trims from labels and logo applications to custom snaps, shock cords, and zipper pulls.• Teamed up with material sourcing to develop luxurious technical fabrics for new products and designs.• Created and managed tech packs for all of the men's and premium outerwear styles for S18.• Compiled extensive research on the history of The North Face's 2-meter dome as part of a larger project on the company’s iconic products.• Created merchandising grids with color CADs and developed new templates and systems to make keeping them up to date more accurate and streamlined.• Created visual trim boards to help the team quickly and easily identify and choose the best trims.• Mentored and trained contract designers to help support the design team. Show less

Alameda, Ca

Oakland, Ca

• Designed exclusive garments and accessories for women and children, implementing clients’ concepts• Created original patterns, utilizing draping and flat pattern methods, and sourced materials and vendors• Constructed custom garments, accessories, prototypes, and production samples• Styled fashion editorial and product photography shoots, including stacks and laydowns

• Designed garments, accessories, and trims to complement the product line• Built tech packs incorporating technical illustrations, product information, measurements, illustrated lining plans, detail sketches, and material and trim specifications• Created and updated color illustrations for visual line plans• Created and colored plaids, stripes, and print artwork

Emeryville, Ca

• Conducted visual research to inform web layout, creative direction, and seasonal offerings• Created and presented visual concept boards and color palettes for each season• Executed comparative market research on the denim industry• Evaluated fabrics for quality and functionality, and reviewed trims and lab dips for color accuracy• Planned, directed, and assisted in product photography shoots• Served as liaison between creative, marketing, and production teams

Palo Alto, Ca

• Designed the Fall 2011 Collection• Developed patterns, conducted fittings, and created final production samples• Sourced materials and oversaw final production• Partnered with artistic director to execute editorial and product photography shoots

New York, Ny

• Executed the development of handbags & small leather goods from initial design concepts to final production • Created and maintained the bill of materials (BOMs), tech packages, and trim information for assigned SKUs• Reviewed prototype samples with design and merchandising, and communicated all changes to the factories• Partnered with design, merchandising, material and hardware teams, and other cross-functional partners to ensure that quality standards, margin objectives, and… Show more • Executed the development of handbags & small leather goods from initial design concepts to final production • Created and maintained the bill of materials (BOMs), tech packages, and trim information for assigned SKUs• Reviewed prototype samples with design and merchandising, and communicated all changes to the factories• Partnered with design, merchandising, material and hardware teams, and other cross-functional partners to ensure that quality standards, margin objectives, and product development deadlines were met Show less

Emeryville, Ca

• Provided administrative support to the President and an office staff of forty.• Provided customer service support to clients for our custom clothing program (Tommy Hilfiger, Lands’ End, JC Penney, and Target).• Involved in organizing and running major fit clinics for jeans and chinos.

Mfa, Fashion Design

Final collection debuted at Mercedes Benz New York Fashion Week

Fashion/Apparel Design

Courses: Fashion Art & Design, Draping Proficiency, Handbag Design & Construction

Fashion/Apparel Design

Course: Fashion Design Summer Intensive

Bachelor Of Arts (B.A.), Ethnic Studies

Activities and Societies: • Presidential Scholarship (1999-2004): Merit based scholarship. • Palladium Honor Society (2003-2004): Academic.