Scott Hood Email & Phone Number

Livonia, Michigan, United States

Greater Detroit Area

Responsible for managing the development, strategy, production, and distribution of all deliverables related to GMF’s Voice of Customer data across five primary countries: Brazil, Mexico, Colombia, Chile, and China. Designed and implemented online ad-hoc surveys to track the progress of company initiatives, including development of sampling strategy, data weighting consideration, data processing needs, and analysis plans. Defined the best practices related to research execution, data analytics, and governance of Voice of Customer data used throughout the company. Collaborated with the IT department to integrate company databases into analysis of Voice of Customer data, allowing GMF to connect the customer experience with internal data. Worked with CRM and Digital teams in addition to survey research responsibilities.

Livonia, Mi

Responsible for managing analytical efforts across multiple research projects for a Fortune 150 client, accounting for revenue in excess of $1MM. Proven experience in providing clients with analytical perspectives through presentation of study findings as well as written analysis relevant to the industry. Collaborated with industry professionals and internal leadership to design and implement analytical plans focusing on actionable, client-facing insights. Conducted custom research projects with various analytical methodologies including conjoint, max differential, discrete choice modeling, key driver analysis, brand image analysis, benchmarking and tracking projects. Worked directly with clients to develop new studies and to improve existing custom projects from questionnaire development through final analysis of findings. Built working relationships and provided analysis to clients in the energy, insurance, and telecom industries.

Greater Detroit Area

Managed syndicated and proprietary research projects in the US and Canada, specifically related to the automotive financing industry. Designed and implemented online surveys, sampling methodologies, weighting schemes, and data processing specifications. Collaborated with industry professionals and internal leadership to design and implement analytical plans focusing on actionable, client-facing insights. Experienced in providing clients with analytical perspectives through presentation of study findings as well as written analysis relevant to the industry. Developed a very strong working knowledge of SPSS and mTab software to enhance my ability to dig through data in search of actionable insights and intriguing trends in the automotive financing industry. Managed project financials, with primary focus on cost containment through vendor selection, utilization of off-shore production opportunities, and effective limitation of labor hours.

Primarily responsible for the accurate production of syndicated and proprietary deliverables for the National Auto Claims Study and the National Auto Insurance Study; within the US and Canada. Assisted in the design and execution of multiple studies within the insurance team by performing tasks such as questionnaire development, sample management, data processing, and deliverable production; among others. Managed client relationships by providing insights to study findings, addressing ad hoc requests, providing updates on the status of proprietary study execution, and attending client presentations.

Provided support for and participated in execution of projects involving Conjoint, Segmentation, Attitude and Usage, Product Testing, VOC, Clinics, and Tracking, among other analyses

Master Of Science - Ms, Marketing Research

Bachelor Of Science (B.S.), Marketing

Activities and Societies: AMA