Hope Smith Email & Phone Number

* Build and guide the development of marketing, digital, communication and advertising strategies to ensure audience and revenue growth across the agency’s portfolio of clients (both national and global)* Working with in-house and external partners to build a holistic go-to-market campaign plan which includes owned, earned and paid media with the end-to-end consumer experience top of mind* Bring innovative, proactive and data-driven ideas to clients in order to push their brand(s) into… Show more * Build and guide the development of marketing, digital, communication and advertising strategies to ensure audience and revenue growth across the agency’s portfolio of clients (both national and global)* Working with in-house and external partners to build a holistic go-to-market campaign plan which includes owned, earned and paid media with the end-to-end consumer experience top of mind* Bring innovative, proactive and data-driven ideas to clients in order to push their brand(s) into new culturally rich spaces while building brand resonance with existing and new consumer groups * Writing + accessing creative briefs, messaging and launch plans while guiding the development and presentation of all creative work across the portfolio to ensure all KPIs ladder up to the strategic vision outlined * Reviewing + accessing media plans and buys across the agency’s portfolio of brands to align with the client’s end goal i.e. awareness, resonance, retention, increased frequency, etc. * Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts* Manage Senior Strategists, Strategist, Brand Managers, Associates and cross-functional teams during the project development process * Lead, motivate and develop the Brand Strategy team to ensure continual and high-level employee engagement, open communications, superior performance and execution* Enable collaboration across multiple departments in order to grow and develop with the pace of the ever-changing needs of the business Show less

• Enhancing client understanding of and perspective on their ideal consumers to inspire more relevant, distinctive and own-able communications in the future for multicultural audiences in order to drive sales• Managing the work, performance and professional development of junior strategists to help them hone their instincts and refine their insight-making skills• Setting the communication strategy for advertising and communications campaigns for national and global brands•… Show more • Enhancing client understanding of and perspective on their ideal consumers to inspire more relevant, distinctive and own-able communications in the future for multicultural audiences in order to drive sales• Managing the work, performance and professional development of junior strategists to help them hone their instincts and refine their insight-making skills• Setting the communication strategy for advertising and communications campaigns for national and global brands• Establishing the goals and objectives, target audience, message and tone in which the campaigns will be delivered• Helping clients add value to their business and inspire creative teams to create communications and experiences to achieve campaign objectives Show less

• Distilled insights from multiple data sources, synthesizing key findings into a clear, compelling story that helped inform Brand Experience and Culture Strategy therefore, increasing brand consideration, product trial and cultural relevance for our clients• Provided strategic and tactical counsel and messaging support to make sure all campaign aspects resonated with key audiences(Black, Hispanic/Latino and Asian)• Led creative brainstorming and evaluation of ideas against client… Show more • Distilled insights from multiple data sources, synthesizing key findings into a clear, compelling story that helped inform Brand Experience and Culture Strategy therefore, increasing brand consideration, product trial and cultural relevance for our clients• Provided strategic and tactical counsel and messaging support to make sure all campaign aspects resonated with key audiences(Black, Hispanic/Latino and Asian)• Led creative brainstorming and evaluation of ideas against client objectives• Supported brand campaigns to ensure they resonated with the multicultural consumer• Provided input, cultural understanding and creative thinking to move client’s relationship with consumers from transactional to transformational Show less

Primary day-to-day relationship owner for clients and our internal teams as we work to develop messaging, creative, strategy and overall campaigns that reach and connect with multicultural audiences. Clients: Papa John's International, Toyota, Brown-Forman, NMSDC, NCTEDaily Responsibilities: • Managing the campaign processes for broadcast, digital, print, and social facets as apart of a greater campaign or individual projects • Providing strategic and tactical… Show more Primary day-to-day relationship owner for clients and our internal teams as we work to develop messaging, creative, strategy and overall campaigns that reach and connect with multicultural audiences. Clients: Papa John's International, Toyota, Brown-Forman, NMSDC, NCTEDaily Responsibilities: • Managing the campaign processes for broadcast, digital, print, and social facets as apart of a greater campaign or individual projects • Providing strategic and tactical counsel, messaging support, and team coordination for multiple clients as it relates to multicultural audiences • Acting as the primary contact for clients, partner agencies, vendors – continually fostering relationships, building trust and being seen as a valuable resource• Creating and presenting thoughtful and provocative strategies, creative briefs, brand ideas, and experience plans.• Working as a part of an integrated team to develop and execute cross-discipline projects• Understanding client vision and goals as we work to transform statements into compelling creative that resonates with multicultural audiences • Clearly communicating feedback from client with internal teams• Overseeing administrative needs and assisting with the coordination of meetings • Recording and summarizing notes coming out of key internal and client meetings• Updating and maintaining status reports• Ensuring all accounts are organized and efficient Show less

• Assisted as point-of-contact for agency partners and internal team for multiple clients (6 clients in total).• Assisted in monitoring budgets, research and similar items as assigned.• Trafficked placement of campaigns (OOH, TV, radio, digital, native, in-stream native, kargo - rich mobile, etc.).• Meeting and liaising with agency partners and internal teams to discuss and identify marketing communications and requirements.• Provided input during development of… Show more • Assisted as point-of-contact for agency partners and internal team for multiple clients (6 clients in total).• Assisted in monitoring budgets, research and similar items as assigned.• Trafficked placement of campaigns (OOH, TV, radio, digital, native, in-stream native, kargo - rich mobile, etc.).• Meeting and liaising with agency partners and internal teams to discuss and identify marketing communications and requirements.• Provided input during development of projects based on insights and knowledge of project objectives.• Compiled and distributed post meeting documents detailing key discussion items and next steps.• Organized pertinent client and agency documents, maintained the organization of the existing information database.• Maintained communication with appropriate agency and client personnel to ensure that assigned work was handled in a positive, timely manner. Show less

• The creation, management and monitoring of social media campaigns for the Company through collaboration with the Intern supervisor • Assistance with content gathering for social media, web and advertising as well as brainstorming for potential content including branding, photo, video and written assets.•Providing support with marketing content scheduling and execution •Brainstorming blog posts, humanization of the Post Time Brand and sponsorship ideas

• Created bus wraps for local companies who purchased advertising space.• Tested our designs on mock-up buses to make sure the advertisements were correct and visually appealing• Analyzed statistical data within the marketing department to track the target audience as well as what type of bus passes they used most frequently