Hope Smith Email & Phone Number

* Build and guide the development of marketing, digital, communication and advertising strategies to ensure audience and revenue growth across the agency’s portfolio of clients (both national and global)* Working with in-house and external partners to build a holistic go-to-market campaign plan which includes owned, earned and paid media with the.

• Enhancing client understanding of and perspective on their ideal consumers to inspire more relevant, distinctive and own-able communications in the future for multicultural audiences in order to drive sales
• Managing the work, performance and professional development of junior strategists to help them hone their instincts and refine their insight-making skills
• Setting the communication strategy for advertising and communications campaigns for national and global brands
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• Establishing the goals and objectives, target audience, message and tone in which the campaigns will be delivered
• Helping clients add value to their business and inspire creative teams to create communications and experiences to achieve campaign objectives Show less

• Distilled insights from multiple data sources, synthesizing key findings into a clear, compelling story that helped inform Brand Experience and Culture Strategy therefore, increasing brand consideration, product trial.
• Provided strategic and tactical counsel and messaging support to make sure all campaign aspects resonated with key audiences(Black, Hispanic/Latino and Asian)
• Led creative brainstorming and evaluation of ideas against client… Show more
• Led creative brainstorming and evaluation of ideas against client objectives
• Supported brand campaigns to ensure they resonated with the multicultural consumer
• Provided input, cultural understanding and creative thinking to move client’s relationship with consumers from transactional to transformational Show less

• Primary day-to-day relationship owner for clients and our internal teams as we work to develop messaging, creative, strategy and overall campaigns that reach and connect with multicultural audiences. Clients: Papa.
• Managing the campaign processes for broadcast, digital, print, and social facets as apart of a greater campaign or individual projects
• Providing strategic and tactical… Show more Primary day-to-day relationship owner for clients and our internal teams as we work to develop messaging, creative, strategy and overall campaigns that reach and connect with.
• Providing strategic and tactical counsel, messaging support, and team coordination for multiple clients as it relates to multicultural audiences
• Acting as the primary contact for clients, partner agencies, vendors – continually fostering relationships, building trust and being seen as a valuable resource
• Creating and presenting thoughtful and provocative strategies, creative briefs, brand ideas, and experience plans.

• Assisted as point-of-contact for agency partners and internal team for multiple clients (6 clients in total).
• Assisted in monitoring budgets, research and similar items as assigned.
• Trafficked placement of campaigns (OOH, TV, radio, digital, native, in-stream native, kargo - rich mobile, etc.).
• Meeting and liaising with agency partners and internal teams to discuss and identify marketing communications and requirements.
• Provided input during development of… Show more
• Provided input during development of projects based on insights and knowledge of project objectives.

• The creation, management and monitoring of social media campaigns for the Company through collaboration with the Intern supervisor
• Assistance with content gathering for social media, web and advertising as well as brainstorming for potential content including branding, photo, video and written assets.
• Providing support with marketing content scheduling and execution
• Brainstorming blog posts, humanization of the Post Time Brand and sponsorship ideas

• Created bus wraps for local companies who purchased advertising space.
• Tested our designs on mock-up buses to make sure the advertisements were correct and visually appealing
• Analyzed statistical data within the marketing department to track the target audience as well as what type of bus passes they used most frequently