Johnny Hsu Email and Phone Number

Mediafly is the leading revenue enablement platform market-facing teams use to plan, predict, coach, and engage at the highest levels. Our unified suite of solutions create immersive buyer experiences; enable sellers to lead with value, allow managers to scale coaching, and empower leaders to forecast with confidence.As CFO: lead and optimize a strategic and operationally oriented finance organization to support the company’s goals. Partner closely with executive leadership and the Board to drive the business toward growth and continued success.

Support seed and series A tech companies with SaaS pricing/revenue strategy, strategic and operational planning, investor reporting, and cash management. Help founders to understand their company and to prioritize deliverables within their runway.

Strategic partner responsible for in a new tech/software organization. Collaborated with C-suite to align financial goals with business objectives through informed decision-making. Grew organization from new startup to 250 headcount in 3 international locations, with 85% headcount in engineering and development roles.First finance hire responsible for developing and implementing scalable finance and operations processes (strategic planning, FP&A, SaaS monetization strategies, budgeting, forecasting, reporting, monthly close, $250mm ARR revenue recognition compliant with ASC 606, treasury, internal audit/controls, tax, GAAP + IFRS compliance, ERP implementation, investor + board presentations, AP, and payroll). Executed equity + debt fundraising throughout the hyper-growth trajectory (equivalent to Series A through C). Obtained investor approval of $160mm R&D target and $80mm global go-to-market publishing plan. All objectives were delivered on budget.Lead the preparation of Senior Management and investor presentations(business reviews, Board of Directors meetings, forecast review meetings)Preparation supporting Krafton's IPO (due diligence, migration to Workday + SAP)

Developed a multi-disciplinary FP&A function to support growth. Revenue $50mm to $150mm ARR, Assets Under Management $1Bn to 3Bn, Headcount 100 to 200).As a Startup:Responsible for development and execution of Series B restructuring and turnaround plan. Navigated to an exit via acquisition by Navient Corporation.Built ground-up operating plan that aligned private equity investor objectives with operational milestones and business unit targets.Post-Acquisition Under Navient Corporation:Assembled high-performing FP&A team to provide close partnership with HR, Marketing, Product, Engineering, Corporate Development, and Legal.Established key metrics and management reporting to optimize product portfolio for LTV, pricing, CAC, ROI, ROE, and servicing costs.

Lead strategic effort to restructure existing Series A plan and to establish a new comprehensive go-to-market strategy. Leveraged FP&A best practices to optimize distribution; to reduce contract manufacturing costs; to identify an operating margin target; and to implement logistics roadmap for global deliveries.Supported creation of retail and direct-to-consumer E-commerce channels and managed legal portfolio, including IP, FAA, FTC, FCC, and litigation.

Partnered with Lending Club’s CTO to restructure operating plan and to execute new $200mm technology budget. Continuous improvement to build financial processes and implement new controls at a growing company. Improved monthly expense variance vs forecast to less than 5%.Special projects:- Received Board approval for migration to Amazon Web Services.- Implemented R&D capitalization process.- Support migration to Oracle Fusion and Host Analytics.

Co-lead Corporate FP&A for worldwide restructuring effort after takeover attempt by Nexon. Consolidated total-company financial forecasts adhering to GAAP and management targets. ($4Bn annual revenue, $2Bn operating expense).Lead financial planning/execution for B2B SaaS and Subscription businesses (Origin, Frontbite engine, marketing services, and Atlas cloud).Responsible for strategic finance directly supporting CFO and special requests. This included long-range business planning, investor relations inquiries, quarterly earnings call materials, and quarterly BoD presentations.Near/Long range business planning and established company-wide SaaS metrics reporting for emerging digital channels.(eg: ARPU, LTV, CAC, cohort engagement, monetization, churn, and NPS).Selected 30(b)(6) deposition expert witness on various legal matters. Communicated EA’s finance and accounting policies and procedures to plaintiff attorneys.

Research Division budget owner (15 departments; $300M annual spend)Project Implementation within Oracle ERP and EssbaseImproved quarterly expense variance from 15% to 3%Successful $5M opex-savings initiative achieved by consolidating vendors and renegotiating terms with existing suppliers.

Established FP&A practices (forecast, monthly close, reconciliations, data mining, ad-hoc support).Built new financial model to forecast and track subscription revenue and bookings.Created Sales-Ops team and implemented Salesforce.com to manage B2B funnel.Created SQL queries to explain funnel performance and client telemetry by cohort.

Product portfolio valuation (NPV and EVA) for multibillion product lines.Contributed to long-range business planning initiatives by building financial models to support two turnaround plans.Built product financial projection models for Jeep and Dodge brand vehicles.Special projects (IFRS migration, M&A activity, and warranty analysis).