-- Acquired by Babel Street in Jan 2024 --Helped launch a new line of Refined Data Products, leveraging the extensive data sets and collection resources of Vertical Knowledge to help customers rapidly operationalize insights and trends across a variety of market sectors. Helped customers shorten their time-to-knowledge, reduce their lift to store and analyze data, and jump into working with Publicly Available Information (PAI).Worked closely with nimble team of data scientists and data strategists to plan, develop, execute and ship new products every month. Supported marketing, sales, and sales engineering to identify key use cases, values, and opportunities for VK products and align customer needs with the right data solutions.

Led product development of eContext.ai’s core Natural Language Understanding service and its product implementations across search, social media, ad targeting, consumer analytics, market research, and more. Shipped SaaS products that process over 100 billion documents using novel hybrids of human-curated rulesets and deep-learning AI models. Worked closely with technical and non-technical team members to identify customer needs and market opportunities, prioritize features, analyze cost/benefits, craft user stories and tasks, and perform QA and acceptance testing, within both scrum and kanban frameworks. Interfaced across all levels of seniority with clients, from data analysts and account executives to CTOs and CEOs. Energized by being a thought-leader and brand-evangelist. Experienced in representing the business 1-on-1, in sales presentations, technical onboarding, training sessions, webinars, and at conferences.

Led the development of the largest topical taxonomy of the commercial web, productized as the Zenya Keyword Research tool for SEM advertisers; Zenya Search Retargeting display advertising services; and a topic modeling and content classification SaaS product. Worked closely with engineering, analytics, sales, marketing, and c-suite stakeholders to ship both highly-scalable technology solutions and bespoke client deliverables. Provided full client lifecycle support to major agencies, Fortune 50 brands, and enterprises in Adtech, Market Research, and Social Media - including providing semantic classification on the full Twitter firehose for Datasift, one of only three global vendors with access at the time.

Managed a team of 7 direct reports and 30 total staff overseeing the structure, management, quality, and curation of SEM advertising data for one of the longest-running metasearch engines on the web. Helped drive over 8 figures of annual gross advertising revenue each year and grew the company from fewer than 10 employees to more than 50.

Adapted advertisers traditional print media ads into digital buys across local broadcast and online inventory. Wrote voiceover copy for hundreds of ads per week across multiple markets in automotive, real estate, telco, health, logistics, and more.