This hybrid role is primarily tasked with telling the story of Cameron Art Museum through successful marketing endeavors and in assisting with the care of current exhibitions and CAM’s permanent collection of over 4,000 objects of fine art, crafts, and design created by regional, national, and international artists and artisans. Marketing ResponsibilitiesWork in tandem with Deputy Director to develop yearly marketing and public relations strategies, with specific strategies… Show more This hybrid role is primarily tasked with telling the story of Cameron Art Museum through successful marketing endeavors and in assisting with the care of current exhibitions and CAM’s permanent collection of over 4,000 objects of fine art, crafts, and design created by regional, national, and international artists and artisans. Marketing ResponsibilitiesWork in tandem with Deputy Director to develop yearly marketing and public relations strategies, with specific strategies driven by major exhibitions and program series Develop brand identity to strengthen connections to the public and engage audiences through dynamic representations of the museumImplement consistent brand identity and messaging in all museum graphic design and public communicationOversee design and production of advertising across multiple platformsDevelop online communication campaigns, social media, and ads, analyzed potential audience target, and measure online engagementExhibitions & Collections ResponsibilitiesWork closely with Cameron Art Museum’s Curator of Exhibitions and Collections to assist in exhibition preparation and installationCreate strategic plans to showcase Cameron Art Museum’s permanent collection to the public via digital platforms and initiativesAssist in collection care and documentation of the permanent collectionPackage and promote works from the collection for traveling exhibitions to increase awareness and availability to the museum and corporate community Manage collections and archival database Show less

Social MediaResponsible for strategizing, creating and scheduling social media posts for both Cameron Art Museum and CAM Cafe which drive attendance, revenue and museum membership. ExhibitionsAssist Director of Exhibitions with cataloging and storing permanent collection artwork as well as updating wall text for new exhibitions. MembershipAssist Director of Membership with database management, updating member files and organizing mailings.

Oversee, develop and direct all of the earned and paid media across multiple marketing channels targeting both consumer and b2b audiences for a global online woodwind repair tools, supplies and instrument manufacturer.

Responsible for the planning, strategy and execution of all paid and earned media for D’Addario & Company, the world’s largest manufacturer of guitar strings and musical accessories.• Media planning & buying: Create strategic advertising plans across both print and digital ad platforms to maximize visibility across six unique D’Addario brands. Provide data driven results to the Board of Directors through monthly and quarterly reporting.• Strategic partnerships: Develop and… Show more Responsible for the planning, strategy and execution of all paid and earned media for D’Addario & Company, the world’s largest manufacturer of guitar strings and musical accessories.• Media planning & buying: Create strategic advertising plans across both print and digital ad platforms to maximize visibility across six unique D’Addario brands. Provide data driven results to the Board of Directors through monthly and quarterly reporting.• Strategic partnerships: Develop and maintain marketing partnerships between D’Addario and key national outlets such as NPR, Pandora and Rolling Stone along multiple influential music blogs and websites. • Public Relations: Coordinate, write & service product press releases to key music editors & influencers. Pitch story of innovation, product development and sustainability to all media outlets. Host many film crews, photographers & high profile guests and government officials. Show less

I recently created a multi-tiered marketing and promotional campaign to surround MoMA PS1’s 11-week summer music series and fundraiser called Warm Up. My efforts lead to a record-breaking $1.2million in revenue contributing to 80% of the institution’s annual operating costs.• Digital & Social Media Marketing: Create, plan and buy targeted online advertising campaigns strategically timed to surround live events while supporting the larger message of driving attendance toMoMA PS1.… Show more I recently created a multi-tiered marketing and promotional campaign to surround MoMA PS1’s 11-week summer music series and fundraiser called Warm Up. My efforts lead to a record-breaking $1.2million in revenue contributing to 80% of the institution’s annual operating costs.• Digital & Social Media Marketing: Create, plan and buy targeted online advertising campaigns strategically timed to surround live events while supporting the larger message of driving attendance toMoMA PS1. Develop and implement a robust weekly social media schedule across all of PS1’s outlets and includes content updates as well as targeted platform selection for optimal fan engagement.• Marketing & Promotions: Develop, implement and manage marketing plans and media partnerships designed to attract attendance to weekly live events and to drive overall museum visits. Oversee and develop specialized promotions that include exploring alternative ticketing platforms, contesting and traditional advertising planning and buying.• Communications: Write, copy edit and manage the distribution of various third-party branded newsletters and e-blasts. Actively pursue ongoing press coverage of live programming events by maintaining relationships with key writers and gatekeepers. I escort members ofthe press and photographers inside and outside of the museum space. Show less

Responsible for multiple roles within the museum space that include: leading visitor tours, communicating the founding and history of MOMA PS1, speaking on all long-term installations and all current exhibitions on view, and acting as a primary resource for general customers service. Long-term installations and recent exhibitions include works by: Sol LeWitt, Cecily Brown, William Kentridge, James Turrell, Mike Kelley, Maria Lassnig, Korakrit Arunanondchai and more.

Supervised the day-to-day operations of Capitol Music Group’s advertising and merchandising divisions including Capitol Records, Virgin Records, Astralwerks, Harvest Records and Blue Note Records across all media platforms online, mobile, television, radio, print and outdoor. Developed, implemented and oversaw all consumer and trade advertising and merchandising plans across entire artist roster, including Katy Perry, Coldplay, Norah Jones, David Guetta, Kylie Minogue, Daft Punk and many more.… Show more Supervised the day-to-day operations of Capitol Music Group’s advertising and merchandising divisions including Capitol Records, Virgin Records, Astralwerks, Harvest Records and Blue Note Records across all media platforms online, mobile, television, radio, print and outdoor. Developed, implemented and oversaw all consumer and trade advertising and merchandising plans across entire artist roster, including Katy Perry, Coldplay, Norah Jones, David Guetta, Kylie Minogue, Daft Punk and many more. Lead contact and liason between Agency of Record and label group as well as main point person between label group and all outside print vendors, production houses and promotional agencies.• Developed and managed the media plans and merchandise campaigns for Katy Perry’s high profile third release Teenage Dream which included a print campaign with two different creative directions, a ten market outdoor campaign and an extensive online and mobile ad buy. The campaign lasted over two years resulting in over 2 million album sales and helped tell the story of Katy’s record breaking achievement of being the first female artist to have five number one singles from one album. Show less

Write editorial posts and reviews covering current music, art, theater and popular culture.

Advertising Manager (1998-2002)Prior to 1998, held Advertising Coordinator Role (1994-1998)Originally responsible for all the consumer print and outdoor advertising campaigns for Virgin Records. My responsibilities were increased and I became the sole point person for all advertising and merchandising campaigns across the entire artist roster. • Reorganized the Advertising and Merchandising department and managed daily operations and work flow during a period of corporate… Show more Advertising Manager (1998-2002)Prior to 1998, held Advertising Coordinator Role (1994-1998)Originally responsible for all the consumer print and outdoor advertising campaigns for Virgin Records. My responsibilities were increased and I became the sole point person for all advertising and merchandising campaigns across the entire artist roster. • Reorganized the Advertising and Merchandising department and managed daily operations and work flow during a period of corporate restructuring and transition to New York. • Developed, created and supervised the advertising and merchandising campaign for The Rolling Stones Forty Licks release. This included a massive print, television, radio and outdoor campaign as well as an extensive merchandise plan which featured multiple posters, promotional goods and a very sucessful floor display distributed to over 1,000 retail locations nationwide. Show less