Ionela Cristea

Ionela Cristea Email and Phone Number

Senior Manager Analytics- Europe and Asia @ Electronic Arts (EA)
redwood city, california, united states
Ionela Cristea's Location
Romania, Romania
About Ionela Cristea

Results-driven leader with a strong technical background in digital banking, advanced analytics and quality assurance in the gaming industry. Excellent communication and organization skills, with experience in project management and business development. Strong passion for leading analytic teams globally, building and delivering solutions to challenging problems and playing a multidisciplinary role on great teams.

Ionela Cristea's Current Company Details
Electronic Arts (EA)

Electronic Arts (Ea)

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Senior Manager Analytics- Europe and Asia
redwood city, california, united states
Website:
ea.com
Employees:
22174
Ionela Cristea Work Experience Details
  • Electronic Arts (Ea)
    Senior Manager Analytics
    Electronic Arts (Ea) Sep 2023 - Present
    Bucharest, Bucharest, Romania
  • Electronic Arts (Ea)
    Development Director Analytics
    Electronic Arts (Ea) Jun 2020 - Present
    Bucharest, Romania
    - Lead the data analytics team across Europe and Asia- Centralized a diverse group of analytics professionals to create a focused global analytics team. - Partner with QV team members to drive actionable insights&recomendations in order to support them in decision making- Build and evolve team; identify resourcing needs, foster a work environment that enables employees to reach their potential.- Organize and enable the team to remain focused and on track, address conflicts or… Show more - Lead the data analytics team across Europe and Asia- Centralized a diverse group of analytics professionals to create a focused global analytics team. - Partner with QV team members to drive actionable insights&recomendations in order to support them in decision making- Build and evolve team; identify resourcing needs, foster a work environment that enables employees to reach their potential.- Organize and enable the team to remain focused and on track, address conflicts or bottlenecks; provide project and goals context; established mindset for continuous improvement.- Communicate with the project team, leadership and stakeholders; connect daily tasks to organization goals; support the organization vision. - Support growth plans, and learning goals. Show less
  • Electronic Arts (Ea)
    Qa Manager
    Electronic Arts (Ea) Oct 2018 - Jun 2020
    Bucharest, Romania
    Builds effective teams — inspires, motivates, energizes.• Focuses on proactive talent-planning for team, including developing leadership skills in others.• Supports the team culture• Creates an effective organizational structure.• Defines an organization that meets project goals, including necessary behavioral change.• Drives creation of the team culture.• Builds a team with complimentary skills, attitude and fit.• Identifies and resolves conflicts related to team… Show more Builds effective teams — inspires, motivates, energizes.• Focuses on proactive talent-planning for team, including developing leadership skills in others.• Supports the team culture• Creates an effective organizational structure.• Defines an organization that meets project goals, including necessary behavioral change.• Drives creation of the team culture.• Builds a team with complimentary skills, attitude and fit.• Identifies and resolves conflicts related to team, project, dependencies• Monitors and adjusts capacity plans within multiple projects and/orfranchise.• Review test Plans, Resource Plans, Tech Plans and Integrated QA Strategy• Create partnerships with stakeholders on approach and processes; buy-in• Advocate for the customer/user• Adopt best practices from inside EA and industry; learn from mistakes• Recognizes latent internal talent to develop into stretch roles.• Delivers operational efficiencies through the effective use of partners.• Clarifies vision for their team, articulates new direction and redirects key roles and responsibilities.• Looks for opportunities within the team to work in new ways, identifies skills needed, and seeks to develop them.• Helps others by creating an environment of open communication, modeling effective coping skills, and maintaining focus on moving ahead.• Works with early adopters to build credibility for change.• Understands the dependencies of change and works to build buy-in and minimize negative impact on others.• Develops a communication plan to build buy-in.• Recognize and rewards efforts and results related with required changes. Show less
  • Ing Bank Romania
    Head Of Online Sales
    Ing Bank Romania Oct 2015 - Oct 2018
    Bucharest, Romania
    • Coordinating and creating online acquisition campaigns in order to deliver sales performance and customer experience in all devices (mobile, tablet and desktop) • Responsible for traffic mix from Facebook, AdWords, Comparison sites and Classified sites like OLX• Monitoring and managing the performance campaigns by using AB tests tools in order to increase conversion rate an decrease cost per lead• Responsible for cross sell campaigns within Home Bank Internet platform in order to… Show more • Coordinating and creating online acquisition campaigns in order to deliver sales performance and customer experience in all devices (mobile, tablet and desktop) • Responsible for traffic mix from Facebook, AdWords, Comparison sites and Classified sites like OLX• Monitoring and managing the performance campaigns by using AB tests tools in order to increase conversion rate an decrease cost per lead• Responsible for cross sell campaigns within Home Bank Internet platform in order to increase superior behaviors for our existing customers and delivering best proposition suitable for the client• Managing and working closely with performance Agency in order to deliver best optimizations for performance campaign• Managing and implementing the SEO strategy for the ing.ro website based on recommendations from SEO agency• Responsible for lead generation in ING Offices, lead quality and conversion to ensure the implemented campaign are performing as expected in order to increase order to sale rate and optimizing cost per conversion.• Responsible for end to end sales processes within Internet banking by working closely with Internet Banking platform team in order to deliver on time • Coordinating the implementation of all digital sales performance actions in online channels that support the overall digital sales actions in the Bank in order to achieve maximum visibility and engagement for each campaign• Setting the roadmap for ab tests for each landing pages• Developed dashboards and reporting split by traffic source • Performance campaigns optimized by renegotiating CPL partnerships and establishing an efficient way of work with digital agencies and other partners• Managing the budget for digital sales areas and monitoring closely MTP vs targets• Working closely with marketing team in order to ensure consistency in performance campaigns.• Setting incentive for sales force in order to optimize the results for leads and increase motivation of sales network. Show less
  • Ing
    Head Of Telesales
    Ing Jan 2010 - Oct 2015
    Bucuresti
    • Development and implementation of Telesales acquisition/cross-sell and end to end campaigns;• Portfolio analysis and market research in order to identify potential campaigns that could increase the conversion rate of leads in the ING Offices.• Coordination of the external Telesales providers and Telesales channel• Follow-up on existing campaigns, propose new campaigns and manage allocated budget accordingly.• Cooperation with other entities and internal departments in order… Show more • Development and implementation of Telesales acquisition/cross-sell and end to end campaigns;• Portfolio analysis and market research in order to identify potential campaigns that could increase the conversion rate of leads in the ING Offices.• Coordination of the external Telesales providers and Telesales channel• Follow-up on existing campaigns, propose new campaigns and manage allocated budget accordingly.• Cooperation with other entities and internal departments in order to ensure campaign excellence.• Coordination of two major projects: Telesales Club for sales staff network and end to end Telesales for Value Added Services. Show less
  • Ing Bank
    Telesales Manager
    Ing Bank Jan 2009 - Jan 2010
    Bucuresti
    6. Organizing, coordinating and providing support for Telesales teams in order to achieve their specific objectives (identifying new sales opportunities on SOHO&SME market, acquisition of new accounts).To develop people sales skills by regular coaching activities. Create high performance teams by setting the right individual performance objectives, running performance reviews and feedback sessions regularly.Attend company meetings to exchange product information and coordinate work… Show more 6. Organizing, coordinating and providing support for Telesales teams in order to achieve their specific objectives (identifying new sales opportunities on SOHO&SME market, acquisition of new accounts).To develop people sales skills by regular coaching activities. Create high performance teams by setting the right individual performance objectives, running performance reviews and feedback sessions regularly.Attend company meetings to exchange product information and coordinate work activities with other departments. Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.Analyze details of sales territories to assess their growth potential and to set quotas.Prepare sales and inventory reports for management and budget departments Show less
  • Unicredit Bank Romania
    Relationship Manager For Individuals And Sme Customers
    Unicredit Bank Romania Feb 2008 - Jan 2009
    Retail Division, Bucharest Headquarter
    • Promoting and selling the bank’s products to the business customers and individuals, offering them banking financial advices on time and according with their needs;• Maintain existing customers portfolio and investigate opportunities to increase customers product portfolio;• Participating at meetings with existing or potentials customers to establish and increase the business relationship according to the branch’s objectives and targets;• Identification of cross-sells… Show more • Promoting and selling the bank’s products to the business customers and individuals, offering them banking financial advices on time and according with their needs;• Maintain existing customers portfolio and investigate opportunities to increase customers product portfolio;• Participating at meetings with existing or potentials customers to establish and increase the business relationship according to the branch’s objectives and targets;• Identification of cross-sells opportunities;• Defining financing/approach criteria’s as well as financing structures for business clients;• Verifying and authorizing the documents for the loans and sustain the loan file in Credit Committee. Show less
  • Ing Bank Romania - Ing Office 13 Septembrie
    Office Consultant – Retail Network Division
    Ing Bank Romania - Ing Office 13 Septembrie Aug 2006 - Jan 2008
    Bucuresti
    • Promoting and selling the products according with company’s standards and policies;• Presenting the products offered to the company’s customers;• Enlarging and managing the existing customers portfolio and attracting new clients;• Establish and develop a long term relationship with the customers;• Achieve the monthly / quarterly / annual objectives.
  • Leondine Sa Ploiesti
    Internship Trainee
    Leondine Sa Ploiesti May 2005 - Aug 2006
    Strasbourg Area, France

Ionela Cristea Education Details

  • Tiffin University
    Business Administration And Management, General
  • Dimitrie Cantemir University
    Dimitrie Cantemir University
    Financial Banking Management
  • Universitatea Dunarea De Jos Galati
    Universitatea Dunarea De Jos Galati
    Food Science And Engineering

Frequently Asked Questions about Ionela Cristea

What company does Ionela Cristea work for?

Ionela Cristea works for Electronic Arts (Ea)

What is Ionela Cristea's role at the current company?

Ionela Cristea's current role is Senior Manager Analytics- Europe and Asia.

What schools did Ionela Cristea attend?

Ionela Cristea attended Tiffin University, Dimitrie Cantemir University, Universitatea Dunarea De Jos Galati.

Who are Ionela Cristea's colleagues?

Ionela Cristea's colleagues are Pavan Tirumalaraju, Thomas Hobbs, Marvin Granados, Ctp, Man Hong Yeung, Antonio Guardo, Man Is Man, Lisa Edwards.

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