Iris Ng Email & Phone Number

Palo Alto, Ca, Us

• Lead a team of high performing digital experts to deliver award-winning integrated media campaigns (across Google, Meta, LinkedIn, Tiktok, Programmatic, OOH, CTV, Content Syndication and more)• Collaborate with local and regional Marketing, Sales and external media partners to achieve >30% sales growth• Negotiate Joint Business Plans (JBPs) with partners to unlock commercial value adds and drive strategic partnerships • Utilise consumer insights, Marketing Mix Models, multi-touch attribution and business performance data to continuously refine marketing strategies

Palo Alto, Ca, Us

I managed both B2B and B2C SEM campaigns across APAC (Southeast Asia, Greater China, India, South Pacific), partnering with Category, Marketing, Analytics, Data Science together with Global and Country teams to achieve business growth via Search Marketing.As a performance marketer, I owned and managed annual budgets (for Google, Lazada, Shopee etc) and continuously optimised campaigns and proposed strategic data-driven recommendations to achieve consistent Reach/Awareness goals and Return on Ad Spend (ROAS) targets.

Palo Alto, Ca, Us

As part of the Digital Transformation Taskforce, I led various digital enablement initiatives for selected APJ markets, working with platforms such as Facebook, Google, and Lazada to improve the customer buying journey & attribution of our marketing spends across various platforms.In this role, I also developed narratives to scale our marketing best practices and learnings across our APAC markets. From a strategy & planning perspective, I worked closely with global, regional and country teams to align annual strategy, quarterly budgets and plans to drive marketing ROI.

Palo Alto, Ca, Us

I managed 9 markets in the APAC Region, providing guidance and support for in-country trade marketing activities. I also championed the roadmap for HP's digital sales enablement app (ProTrain), supported regional product launches and ran promoter engagement initiatives to drive sales. Key Portfolios: ProTrain app for store promotors, Organising Team for HP's largest annual partner event - Retail Executive Forum (REF) held in Perth & Chengdu

Singapore, Sg

This role gave me many opportunities to drive integrated multi-channel marketing campaigns across paid, owned and earned channels. As a Customer Lifecycle Marketer, I was able to leverage the power of first-party data to regularly test and learn, delivering personalised offers to drive reach & engagement. Coupled with efficient customer segmentation strategies, we delivered highly targeted and relevant offers to our base to drive customer loyalty and engagement.As a product marketer, I successfully launched 2 mobile protection products: Singtel MobileSwopUP! and Samsung Concierge, achieving strong sub-base growth. I also championed the product roadmap and conducted regular competitor analysis, sales trend analysis and budgeting.Key Product Portfolios: Singtel-UOB Card, MobileSwopUP!, SIM Only

Singapore, Sg

As a wide-eyed graduate fresh out of university, it was a great privilege to be entrusted with the pioneering of Singtel's HR Click, an employee enquiry service that delivers prompt and direct assistance to over 10,000 Singtel employees. This project was also the one of the first steps we took towards embracing a Digital HR, by using technology to address our staff's pain points.

London, England, Gb

Singapore, Sg

Double Degree In Accountancy And Business

Business

A Level, Physics, Mathematics, Economics, Chemistry