Isabela Calil Email & Phone Number

London, England, United Kingdom

• Create and execute comprehensive marketing communications strategies to promote TEG and our service partner brand, programmes, and offerings to both UK and international audience. • Oversee creation of relevant marketing content and manage a team of marketing professionals.• Collaborate with cross-functional teams to ensure alignment of marketing efforts with business objectives.• Analyse market trends and competitor activity to identify growth opportunities.• Monitor and evaluate performance of marketing campaigns using relevant metrics and analytics tools.• Stay up-to-date with industry developments and emerging technologies in marketing communications.• Lead and manage a team of marketing professionals to promote the university's brand and offerings across paid, organic, digital and offline channels. • Collaborate with key stakeholders to support recruitment efforts and student retention strategies.• Ensure brand consistency across all communication channels and events.• Manage the university website and implement SEO strategies for improved online visibility.• Oversee relationships with CRM and digital marketing agency partners.• Provide guidance and support to social media team, optimizing presence and engagement.Manage HubSpot CRM system to streamline marketing efforts and enhance customer engagement.

London Area, United Kingdom

At this role at The Education Group London, a service partner of the University of the West of Scotland London Campus, I led the development of Latin American and Brazilian markets. My responsibilities included market research, devising marketing strategies, identifying potential educational partners, offering student counseling and admissions support, and representing the institution at educational exhibitions. My efforts were focused on enhancing the presence and reputation of UWS London in these key markets.

São Paulo, Brazil

International Educational Consultancy firm. ICEC provided support to international students eager to achieve personal and professional growth through international education. The consultancy was specialised in higher education programmes such as undergraduate, postgraduate and MBA degrees in the UK, Australia and Canada.

London, England, United Kingdom

Responsible for marketing higher education programs in the UK, Latin America and Brazil, this role encompassed comprehensive marketing and sales strategy across various channels. Additionally, it involved organising educational exhibitions, overseeing PR and advertising efforts apart from student recruitment. Business development was also integral part of the job, focusing on expanding sales networks and enhancing overall brand awareness.

São Paulo, Brazil

Main responsibilities included identifying prospective clients and agencies to generate new advertising business as well as managing client’s account, marketing campaigns and advertising portfolio of 13 magazine tittles.My responsibilities involved identifying prospective clients and agencies to cultivate new advertising business. Additionally, I managed client accounts, spearheaded marketing campaigns, and oversaw the advertising portfolio of 13 well-known magazine titles including Marie Claire. In addition to new client acquisition, I also played a crucial role in managing existing client accounts, ensuring high levels of satisfaction and retention.

Master Of Arts - Ma, Marketing Communication

Bachelor Of Business Administration - Bba, Business Administration And Management, General