Isabelle Merz Email & Phone Number

Atlanta, Georgia, United States

• Ideation, planning, targeting, and set up for e-commerce and performance-relateddigital media campaigns across top channels (Paid Search, Programmatic, Paid Social,Video, etc.)
• Campaign and platform management within Google Ads, Bing Ads, Meta, LinkedIn andother platforms to setup up, traffic, configure campaigns
• Research for target audiences and keywords using Google Keyword Planner, SEMrush,Moz.com and others
• Coordinating with strategists and creatives to align on messaging, copy, creative, andtargeting for respective campaigns where the goal is to drive e-commerce sales
• Ownership and subject matter expertise for digital media trends, research, and bestpractices as they relate to marketing programs and channels
• Providing ideas, suggestions, and strategies to inform content, landing pages,promotional campaigns, and stories to help fuel growth and performance for our clients

- Write SEO-optimized blogs for clients in different industries, including financial services, roofing, & healthcare - Designed graphics for the blog posts to be shared on social media, driving traffic back to the website - Created blogs, thought-leader content, newsletters, website copy, and e-books on behalf of clients

- Develop search, dynamic search, display, dynamic display, and video campaigns in Google Ads - Create display and catalog sales ads in Meta Ads Manager - Manage 70+ accounts with ad spend budgets totaling over $100,000 - Maintenance accounts by adjusting keywords, bidding strategies, and budgets - Handle report calls with clients to discuss results and.

- Designed all content, including graphics and copy, for the company’s Instagram, Facebook, and LinkedIn - Provided community management to increase engagement on Instagram

- Wrote blogs for the brndMethod website focused on digital marketing trends and service offerings - Crafted compelling captions for clients’ social media posts - Assisted in copywriting an e-course, social media captions, e-books, website copy, video scripts, and newsletters

Atlanta, GA

- Control all company social media platforms, specifically Instagram, Facebook, and LinkedIn - Design all internal and external marketing collateral using Canva - Wrote all website and social media copy with emphasis on funneling to owned media - Community manager for IMAGINE Coworking of Atlanta - Strategized and executed lead generation efforts through.

Atlanta, Georgia, United States

- Control all company social media platforms, specifically Instagram, Facebook, and LinkedIn - Design all internal and external marketing collateral using Canva - Wrote all website and social media copy with emphasis on funneling to owned media - Community manager for IMAGINE Coworking of Atlanta - Strategized and executed lead generation efforts through.

Atlanta, Georgia, United States

-Control all social media accounts for SVN Bell Commercial -Plans all strategy and content for what best reaches our audience -Assists the market analyst with the monthly market report -Approves all out-going communications to ensure proper branding is met-Tracking data analytics to analyze our social presence growth

Atlanta, Georgia, United States

-Control all company social media channels including Instagram, Facebook, and LinkedIn-Redesigned the company website using Squarespace and tracked metrics on traffic and engagement-Develop a content calendar for social media posting, including peak times for posting per platform -Started the company blog and video series to further optimize the website as.

Athens, GA

- Managed the promotion and selling of merchandise to gain revenue for the team, as well as tracking inventory and ordering products - Connect with different merchandise vendors to produce our merchandise and strengthen relationships for the organization- Supervised a team of 5 interns for design creation and logistics matters- Implement new sales.

-Manage the BragGeorgia Instagram profile-Create original content that engages the UGA fan base, as well as promotes Brag House -Assisted in company-wide content creation and strategy development