• Create and execute a go-to-market strategy within a previously untapped market vertical• Grew sales opportunities from scratch to over $15MM in 8 months• Increased channel partner network within target market vertical by 400% • Manage pre-conference planning, logistics, and lead generation strategy for 10 annual association events • Lead team of engineers and project managers throughout sales cycle and Request for Proposal (RFP) responses

• Developed North American sales strategy and associated financial projections for 5 business units• Ensured successful implementation of the sales strategy resulting in a customer growth increase of 528% • Directly grew average annual potential sales by $6.9MM within 2 years • Developed sales KPIs resulting in an increased ARR by an average of 335% YOY • Implemented CRM strategy resulting in increased customer LTV from $0 to $260,000 • Managed logistics and budget for North… Show more • Developed North American sales strategy and associated financial projections for 5 business units• Ensured successful implementation of the sales strategy resulting in a customer growth increase of 528% • Directly grew average annual potential sales by $6.9MM within 2 years • Developed sales KPIs resulting in an increased ARR by an average of 335% YOY • Implemented CRM strategy resulting in increased customer LTV from $0 to $260,000 • Managed logistics and budget for North American events • Developed financial sales forecasts to support development of annual sales strategy Show less