Jack Scott Email & Phone Number

El Segundo, California, United States

Los Angeles Metropolitan Area

-Manage digital performance marketing campaigns for a variety of national/local law firms at one of the largest Legal Marketing Agencies.-Monitor over $100k a week in media budgets for performance marketing campaigns, ensuring client is kept up to speed on performance to date. -Analyze web attribution using Google Analytics and KPI reporting (CPC, CPL, CPP, etc) to inform and suggest optimization strategies.-A/B test Landing Pages and optimize paid social and paid search buys on a weekly and daily basis. -Oversee and organize Salesforce orders, ensuring campaigns start on time and within budget parameters.-Nurture leads: push leads further down lead pipeline by utilizing best in class call center to follow up on hot leads. -Lead contact for client conference calls, addressing competitive strategies and any next steps as needed to client.

Greater Los Angeles Area

-National Broadcast Rotations: recommend, traffic and distribute national broadcast instructions to client, media partners and affiliates on a weekly basis. -Communicate daily with media partners to confirm flight schedules, for Broadcast/Cable/Syndication, and Sponsorship/Sports programming. -Update Total Ratings Points weighting bi-weekly. -Work with in-house teams (Tier II and Sports) to determine creative recommendations for upcoming programming. -Monitor and address any in-market creative fatigue, rotating in new creative once available. -Provide substantiation and confirm all broadcast spots are approved for air prior to ship date. -Ensure delivered spots are trafficked appropriately.-Lead D&G contact for all quarterly national broadcast sponsorships. -Work with vendors and creative teams to provide creative assets to media sponsorship team on a timely basis. -Brief Creative teams on Broadcast Production, OOH, and Print projects -Aligning Project Management and Creative teams to ensure creative recommendations, deadlines and budget are adhered to. -Consult with legal partners to address any legal issues before project/campaign delivery. -Create Change Reports and PO’s, communicate any budget changes to client. -Assist Account Supervisor and Management Supervisor with multi-tiered campaign roll out.-Work with outside vendors and producers to update and tag spots with new incentives, disclaimers and end cards. -Collaborate with Business Affairs team to confirm broadcast usage is secured prior to air date. -Meet with Product Planning team to ensure creative is product correct for model year.-Monthly meetings with Finance team, ensure quarterly and monthly job budgets are adhered to.

Hollywood, Ca

Broad range of responsibilities including: assisting SVP Broadcast Operations, and EVP Group Director.-Maintaining/distributing Weekly Client Status Report; ensuring weekly media spends, broadcast notes, and new business notes are up to date and recorded for each client/project, distributing report to all employees across 3 offices. -Assessing budgeting risks for upcoming creative projects by overseeing creative hours per creative team, monitoring over billed or under billed hours-Assisting Account Team: Developing and managing Production Calendars, generating Change Orders, maintaining weekly media spends, change in lead count and conversion per client, assessing potential problem markets and communicating to Account Managers/Media Team.-Utilizing proprietary media software to gather: weekly spends, commissions and forecasts for each client, reporting AE's upcoming media plans; Presenting weekly report to President of Agency.-Collaborating with Strategic Planning Department using a variety of digital applications to gather consumer segmentation research and competitive market analysis: -Analyzing data to uncover core strategic insights needed to shape a unique positioning/strategic foundation for a variety of clients. -Actively assisting in creation of Creative Brief outlines for use by Creative team. -Generating POV/White Paper research for clients/potential clients in the Direct Response Ad space-Developing powerpoint pitch decks for New Business/Business Development team. Clients: The Hartford, Lifelock, Draftkings, Icon Fitness, Cancer Treatment Centers of America, LINEwww.havasedge.com

Culver City, Ca

Assist in producing large scale concerts and live events, building ever-growing fan base through monitoring social media impressions and producing original web content for KROQ.com. Also involved in developing and distributing branded signage, promotional items and content to meet CBS Radio Sales quotas. Additionally involved in generating and distributing press releases, office administrative duties and supporting various staff logistical concerns.

West Hollywood, Ca

Acting as Liaison to DGA servicing client demands in all aspects of production and execution of Film Premieres, Film Festivals and Private Screenings. I am also involved in monitoring and overseeing committee member and council meetings. Additionally responsible for maintaining DGA Regulations/Protocol in service of leased space by client or members. Other responsibilities include interoffice mailings, administrative/office duties as well as supporting logistical concerns for DGA members and staff.

West Hollywood, California

Diverse office responsibilities/administrative support at full service entertainment marketing agency.Planned and executed branding and promotional components for client event production involvingsuch clients as Sabra Hummus, Fatburger, New Era Hats, and Purity Vodka.Conducted market research and competitive analysis for agency principles.Prepared post-event recaps and new business proposals in Microsoft PowerPoint and Photoshop.Developed Relationships with talent agencies/production companies for brand integration.

Greater Los Angeles Area

Assisted on-set production of law-based web series comedy, "The Bottom Rung," including lighting, audio, inventory, set design

Hollywood, California

Assisted Creative Director in all facets of research and pilot developmentPartnered with Executive Producer to secure pre-production assets/clearancesGeneral office and administrative support

Santa Monica, California

Wrote articles highlighting pop culture featured on company websiteMonitored inventory and trafficked celebrity videos for branded YouTube channelResearched media trends and emerging talent for web based content

Worked as an Intern at a primetime travel program entitled "Getaway". Responsibilities and duties changed daily and included: Editing, Researching, Writing Briefs/Agendas. Also helped plan future shooting locations.

Served approx. 80 patrons a night, managed bar inventory

B.A., Culture And Communications

Activities and Societies: Ithaca Bombers Football Team

Study Abroad In Sydney Australia (Spring 2010)