Jacob Varghese Email & Phone Number

Ottawa, Ontario, Canada

• Reporting to the CEO as the first external executive hire on the leadership team.
• Played leading role ARR growth from ~$9M to $24M+
• Added $15M+ in new customer acquisition (New MRR) with an international (mainly US) focus
• Led Sales and Marketing teams to help deliver on 2 years of 36% and 33% YoY MRR growth
• Rebuilt and scaled marketing leadership and team from a CEO-led team of 5 to a matrixed team of 20 and counting
• Rebuilt and scaled sales leadership and team (4) to expand on inbound and outbound sales opportunities

Ottawa, Ontario, Canada

• Reporting to the CEO of Fusebill, this position included transformation, execution, and oversight of all marketing efforts including budget development and management, branding, content marketing, product marketing.
• Majority investment event at year 3.
• 3x+ increase in ARR (annual recurring revenue).
• 3x+ increase in the number of customers.
• 98% of sales pipeline built from in-house led inbound marketing efforts.
• 53% reduction in cost/MQL and cost/SQL.

Ottawa, Canada Area

Reporting to the CEO I drove all global growth marketing strategy and execution efforts. Our marketing team of 15, including freelancers, drove 98% of the leads that were closed by sales. In 2019 we achieved 110% year-over-year growth and also scaled our customer count by more than 155%. More info here.

Ottawa, Canada Area

• Reporting to the CEO of SOLUFY (acquired by Prometheus Group in 2018), I led global marketing efforts across multiple channels. I drove all of SOLUFY’s corporate positioning, branding and identity, digital marketing.
• Led the sales and marketing alignment drive so both teams work towards common goals. Worked with the Director of Sales to define feedback loops and processes in HubSpot.
• Built, trained, and led a cross-functional marketing team of full-time specialists, freelancers, and creative partners. Instituted a culture of long-term value creation for customers, prospects, and stakeholders.
• Built a robust data-driven marketing pipeline with a focus on revenue generation.
• Led the re-design of the corporate website within a month and under budget. Web and organic traffic achieved a triple-digit growth trajectory.
• Implemented new customer acquisition campaigns via Google AdWords, LinkedIn & Twitter. 150% increase in monthly new business visits to the website.

Ottawa, Canada Area

I developed and implemented digital marketing strategies that helped businesses grow!

Ottawa

• Engaged by the CEO to define and build organizational competencies towards a digital-first marketing approach. Held full accountability for online revenue growth new product line, creating demand, technology.
• Achieved a 95% increase in year-over-year sales revenue for newly introduced online products.
• Assembled a local and offshore team of CMS and CRM developers to rebuild the technology. stack. Decreased contracted hourly rates by 80% with offshore developers and vendors, and open source technology choices.
• Grew www.TradeReady.ca from an external agency-run corporate blog to a FITT-managed global trade publication with original, community-driven content. The publication boasts of 60+ volunteer authors from all over the.
• SEO efforts lead to 1st page Google ranking (Canada and Global) for 20+ identified keywords.
• Social media strategy implementation and training for staff. Grew social community from approx. 2000 to 15000+ with 98% retention rate & increased engagement rates.

Ottawa, Canada Area

I joined FITT as a Marketing lead. I was promoted to the VP of Marketing and Technology in due time. See next position for details.

Montreal, Canada Area

• As the founder I led strategy development and implementation of multi-pronged, analytics driven, digital marketing and e-commerce product positioning campaigns using Social Media, Content Marketing, SEO, CPC (Google.
• Grew business from one to ten clients across varied B2C verticals in education, fashion, and consulting services.
• Helped small business clients establish a digital presence and brand voice.
• Established a network of offshore teams in USA, Asia and Eastern Europe.

Montreal, Canada Area

· Senior Animator on TV series 'Monster Truck' for preschoolers www.meteorthemonstertruck.com · Senior Animator on disaster themed TV series 'Mayday'.· Senior Animator on feature film '2 Human'.

Montreal, Canada Area

· Provide technical phone and email support to customers and partners.· Write technical documents and produce related material to assist users.· Evaluate software features and suggest new features. · Invent new workflows and leverage usage of existing features. · Report software problems and escalate customer feedback about features and workflow to R&D.

Toronto, Canada Area

· Research and Application of Puppetworks motion capture system for character animation using SoftImage.

Concord Ontario, Canada

· Designing Cover Pages for Product Marketing Catalogues, New Product Advisories & Promotional Specials, using Various Software Packages.· Digital Photography of Products for Product Marketing Catalogues. · Image Editing using Adobe Photoshop.

Certificate In 3D Animation, Softimage 3D Animation

Bachelor Of Arts - Ba, Economics