Jacqueline Baxter Email & Phone Number

London, Gb

London, England, United Kingdom

• Defining and managing a global content strategy to support buyer needs while driving a best-in-class UX• Strategically improving customer experience by aligning user needs and business goals • Increasing engagement and conversion through better content experiences• Collaboration with internal teams to drive aligned content strategy, experience design, and DX efforts, facilitating workshops and strategy sessions as needed to support these initiatives. • Subject matter expert for content strategy and experience design initiatives• Create and maintain high standards for content experience design & strategy programs, built to scale

London, England, United Kingdom

• Combining marketing tactics and digital marketing optimization knowledge with marketing automation and data-driven tactics to improve business processes and acumen.• Creating, evolving, and optimizing digital experiences using analytics and DX best practices• Coordinating and delivering optimization support for regional and global teams by identify best practices, opportunities for improvement, and new user experience paths using data-driven segments and engaging content. • Developing innovative and forward-thinking thought leadership in the digital experience, digital strategy, content creation, content strategy, and customer experience spaces with an emphasis on storytelling and narrative structure• Creating content, including white papers and ebooks, and content variations aligned to marketing campaigns and adapted for voice and messaging as required by unique platforms in an omni-channel stack• Excellent verbal and written communication skills; experience applying said skills cross-functionally. Passionate and skilled presenter with a knack for communication and concept.

London, England, United Kingdom

• Working with customers and partners to drive the successful adoption and optimization of the Sitecore Experience Platform, emphasis on 9+ and 10+, and Content Hub suite with a focus on customer success, engagement, and brand awareness• Using SBOS frameworks and strategies to drive measurable ROI for Sitecore clients• Developing business cases, value propositions, competitive analysis briefs and growth strategies aligned to external and internal use cases• Collaboration with global Sitecore teams including sales, marketing, customer success, product, and Sitecore partners.• Deep understanding of the sales cycle and product roadmap; proactive in learning and implementing new technologies as well as making use of existing technologies in creative ways• Working with customers and partners to drive the successful adoption and optimization of the Sitecore Experience Platform and Content Hub suite with a focus on customer success, engagement, and brand awareness. • Combining marketing tactics and digital marketing optimization knowledge with marketing automation and data-driven tactics to improve business processes and acumen.• Leading tactical engagements to drive end-to-end use of the platform, including strategic planning and roadmap creation, digital strategy consultations, and hands-on configuration of Sitecore's contextual marketing capabilities• Creation of thought-leadership in the digital strategy, content creation, content strategy, and customer experience spaces. Comfortable and skilled presenter with a knack for communication and concept. • Collaboration with global Sitecore teams including sales, marketing, customer success, product, and Sitecore partners.

• Implement digital marketing strategies and tactics with a focus on customer success• Assist companies in optimizing and modernizing their marketing capabilities • Strategically align clients digital marketing capabilities to help them to reach their business goals • Identify trends and offerings to drive engagement and build brand awareness• Social media and content strategy• Combining marketing tactics and digital marketing optimization knowledge with marketing automation and data-driven tactics to to improve business processes and acumen

Portland, Oregon Area

• Implement digital marketing strategies and tactics• Assist companies in optimizing and modernizing their marketing capabilities • Strategically align clients digital marketing capabilities to help them to reach their business goals. • Identify trends and offerings to drive engagement and build brand awareness• Social media and content strategy

Portland, Oregon Area

• Plan and execute content strategy to drive engagement• Creating high impact, strategically positioned social content focused on brand engagement and discovery• Produce content including email marketing campaigns, marketing collateral (i.e. case studies, event materials, presentations), blogs, press releases, whitepapers, etc. • Identify trends and new social platform offerings to position brand as a leader in the space• Content calendar management• Digital and social content marketing and content creation• Managing professional social media channels including Twitter, Facebook, and YouTube. • Creating and implementing social media campaigns • Content creation (blogs, videos, presentations).• Assisting with the planning and execution of company marketing strategy.

Portland, Oregon Area

• Managing professional social media channels including Twitter, Facebook, and YouTube. • Creating and implementing social media campaigns (educational, promotional, and community focused.)• Content creation (blogs, videos, presentations).• Assisting with the planning and execution of company marketing strategy. • Planning and implementing company events, internal and external.

Greater Los Angeles Area

• Selected by regional partner to work with management and front-of-house staff in five locations to implement new company policy• Led daylong training classes which includes 7 segments of 20 minutes to 2 hours• Coordinating with 16 managers and 10 in-store trainers to communicate operationalize new procedures• Customized classes necessary to motivate, educate and acknowledge the efforts of all 400 employees who attended the mandatory training session• Liaising with officers from corporate headquarters

• Worked with management to implemented store-specific and company-wide policy changes and initiatives• Lead in training classes and new employee development• Consistently ranked at 100% by patrons in customer satisfaction • Worked closely with management and fellow staff members in high volume setting

• Wrote, produce, directed and starred in original web series• Improvisation• Classical techniques including Shakespeare• Classically trained singer specializing in musical theatre• Developed sketch comedy

• Planned and implemented promotional events, such as seasonal and book release parties • Assisted customers by making recommendations, placing special orders and reserving titles• Arranged and maintained front of store displays to drive sales• Exhibited comprehensive knowledge of merchandise, from biographies to mysteries and children’s favorites• Recognized by managers for excellence in customer service

• Assisted attorneys during trial preparation and client meetings• Drafted and filed various legal briefs and documents• Created and maintained database for client property damage• Managed client introductions and interactions by fielding phone calls and drop-in business

• Maintained client files and database• Drafted and filed legal documents• Created forms and form letters• Directed all phone calls with immediacy and professionalism

Bachelor Of Arts (B.A.), Theatre/Theater

Activities and Societies: Delta Delta Delta, Harper Joy Theatre, Sirens of Swank AcapellaTheatre major, emphasis on performance. Employed.

Education record

Activities and Societies: National Honors Society, Key Club, National Thespian Society, State Champion Improptu Speaking, numerous awards.