James Hurman
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James Hurman Email & Phone Number

Founder and Chair at Previously Unavailable
Location: Auckland, Auckland, New Zealand 17 work roles 3 schools
1 work email found @previously.co LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email j****@previously.co
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Current company
Role
Founder and Chair
Location
Auckland, Auckland, New Zealand
Company size

Who is James Hurman? Overview

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Quick answer

James Hurman is listed as Founder and Chair at Previously Unavailable, a company with 34 employees, based in Auckland, Auckland, New Zealand. AeroLeads shows a work email signal at previously.co and a matched LinkedIn profile for James Hurman.

James Hurman previously worked as Founding Partner at Previously Unavailable and Co-Founder at New + Improved Ventures. James Hurman holds Advertising from Master Of Advertising Effectiveness.

Company email context

Email format at Previously Unavailable

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*@previously.co
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AeroLeads found 1 current-domain work email signal for James Hurman. Compare company email patterns before reaching out.

Profile bio

About James Hurman

Hey there – I'm James, I'm from Auckland, New Zealand, and I'm part-entreprenuer, part-brand strategist, part-VC, part-advertising effectiveness expert, part-company leader, part-author.I founded and continue to lead Previously Unavailable, an innovation studio that provides new product, brand and business design and development, innovation and CX consulting. Part of our offering is a VC fund for brand-focused New Zealand start-up companies.I created and lead the Master of Advertising Effectiveness - a six-week part-time online programme teaching marketing and advertising professionals the evidence-based principles of advertising effectiveness.I'm a co-founder and director of Tracksuit, a SAAS business that provides brand tracking at a fraction of the normal cost and operates across New Zealand, Australia, the UK and US.I'm also a co-founder of AF Drinks, a non-alc RTD cocktail company that's the market leader in New Zealand and growing fast in the US.And I’m the author of three books.My kid’s book is called The Boy and the Lemon. It’s a story that teaches kids the scientific principles of being lucky.My grown up’s books are called The Case for Creativity and Future Demand. The first is about the data showing that when businesses are more creative, they’re more successful. The second is about why building your brand among tomorrow’s customers is the key to start-up success.

Listed skills include Advertising, Strategy, Digital Marketing, Marketing Strategy, and 13 others.

Current workplace

James Hurman's current company

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Previously Unavailable
Previously Unavailable
Founder and Chair
Auckland, NZ
Website
Employees
34
AeroLeads page
17 roles

James Hurman work experience

A career timeline built from the work history available for this profile.

Founding Partner

Current

Auckland, AUK, NZ

Previously Unavailable is an innovation studio that works with ambitious leaders who are inventing or reinventing. We provide innovation and CX consulting and new product, brand and business design and development.We believe the best way to predict the future is to create it.We are a team with a proven track record of investing our strategic thinking and.

Apr 2014 - Present

Co-Founder

Current

New+Improved is a venture studio building the martech stack of the future.

Nov 2024 - Present

Co-Founder And Director

Current

Auckland, AUK, NZ

Caffeine is the daily content & community platform for New Zealand’s startup ecosystem, created with founders for founders. Our mission is to be the way our community connects and shares - to accelerate Aotearoa New Zealand toward outperforming the world at creating, scaling and exiting extraordinary startups.

Jan 2023 - Present

Founder And Programme Director

Current

The Master of Advertising Effectiveness is a six-week online programme that equips marketing and advertising professionals with a complete understanding of the evidence-based principles of advertising effectiveness and how to apply them to make advertising that creates consistently better commercial results. We've now taught hundreds of marketers from 30.

Jan 2022 - Present

Co-Founder

Current

Auckland, NZ

Tracksuit is a brand health tracking SAAS business that provides beautiful, affordable and always-on brand tracking. We created Tracksuit because it’s difficult and costly for growth brand marketers to demonstrate the value of their brand-building efforts and make the case for investment. Tracksuit reached $10M in ARR in under 3 years and we're currently.

Jan 2021 - Present

Co-Founder And Advisor

Current

Auckland, AUK, NZ

AF Drinks is an alcohol-free RTD cocktail brand. Founded in 2020, we have grown to become the market leader in non-alcoholic spirits and RTDs in New Zealand, and we're growing fast in the US.

Mar 2020 - Present

Founder

I created Storytech because high-quality brand strategy is out-of-the-question expensive for startups and smaller businesses. Storytech was a 'brand strategy in a box' digital platform that gave any business the ability to create a world-class brand story, and a strategy to tell it, in a day, for $1,000. Users loved it, but it never found product-market.

Jan 2019 - Jan 2022

Co-Founder

Toothcrush

In 2016, with my colleagues at Previously and my wife Annabel, I created Toothcrush, a sustainable bamboo toothbrush subscription service which grew into Australasia's largest oral care subscription business. After three years we exited the business, which continues to operate in NZ, Australia and the US.

Sep 2016 - Dec 2019

Managing Director

Y&R Nz

Alongside my creative partner Josh Moore, I oversaw the leadership and management of a group of advertising and media agency brands across Auckland and Wellington.Our 75 people partnered a range of local and global corporates on brand, retail and digital communications strategy, creative work and media planning and buying.During my time with Y&R NZ, the.

Aug 2012 - Mar 2014

Planning Partner

New York, NY, US

Before our daughter Robin turned 5 and went to school, my wife Annabel and I wanted to spend one last time somewhere outside of our comfort zone. So we did a short stint living and working in China - the exact opposite of New Zealand in every conceivable way.

Mar 2012 - Jul 2012

Planning Director

Auckland, NZ

At Colenso BBDO I was responsible for the effectiveness of the work the agency produced for it's 30 or so blue chip clients, leading a team of six strategic planners.In my time at Colenso we won more than 50 local and global effectiveness awards for over 20 different campaigns for the likes of Vodafone, Yellow Pages, V Energy Drink, TVNZ, DB Export, Mars.

Aug 2007 - Mar 2012

Planning Director

London, GB

At Lowe my creative partner Josh Moore and I worked together as a formalised 'team' of creative and planner. Together we led the agency's creative and strategic product across 15 or so New Zealand clients. Our 'Best Mate' campaign for Vodafone won a Gold Effie in 2007.

Nov 2005 - Aug 2007

Planner

Ddb

New York, NY, US

As a planner across the DDB Group, I developed my integrated planning skills, helping to build and launch PR brand Mango’s Auckland offering. After successfully pitching Vodafone’s PR and Experiential business we launched Vodafone’s 3G platform in New Zealand.

Sep 2004 - Nov 2005

Planner

South Brisbane, Queensland, AU

In 2002, after seven years in I.T., I found myself fixing computers in an advertising agency and becoming aware of errors of judgement in my vocational choices.After becoming the only I.T. person to ever intern at the George Patterson Bates planning department I found my way out of installing anti-virus updates and into writing creative briefs at Publicis.

Aug 2002 - Sep 2004
Team & coworkers

Colleagues at Previously Unavailable

Other employees you can reach at previously.co. View company contacts for 34 employees →

3 education records

James Hurman education

Advertising

Master Of Advertising Effectiveness

Education record

Macleans College

Education record

Cockle Bay Primary
FAQ

Frequently asked questions about James Hurman

Quick answers generated from the profile data available on this page.

What company does James Hurman work for?

James Hurman works for Previously Unavailable.

What is James Hurman's role at Previously Unavailable?

James Hurman is listed as Founder and Chair at Previously Unavailable.

What is James Hurman's email address?

AeroLeads has found 1 work email signal at @previously.co for James Hurman at Previously Unavailable.

Where is James Hurman based?

James Hurman is based in Auckland, Auckland, New Zealand while working with Previously Unavailable.

What companies has James Hurman worked for?

James Hurman has worked for Previously Unavailable, New + Improved Ventures, Brand Fund By Previously Unavailable And Icehouse Ventures, Caffeine Daily.Co, and Master Of Advertising Effectiveness.

Who are James Hurman's colleagues at Previously Unavailable?

James Hurman's colleagues at Previously Unavailable include Molawin Evangelista, Ariel Stone, Previous Ncube, Ria Sharma, and Raman Tony.

How can I contact James Hurman?

You can use AeroLeads to view verified contact signals for James Hurman at Previously Unavailable, including work email, phone, and LinkedIn data when available.

What schools did James Hurman attend?

James Hurman holds Advertising from Master Of Advertising Effectiveness.

What skills is James Hurman known for?

James Hurman is listed with skills including Advertising, Strategy, Digital Marketing, Marketing Strategy, Leadership, Strategic Planning, Brand Development, and Brand Architecture.

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