Jamie Marsh Email & Phone Number

Consultant role at Microsoft helping lead the Product Marketing efforts to define, evangelize and grow the active user base for Microsoft Teams for Education. Teams for Education is a powerful communication app, used by students, teachers, IT administrators and parents to help integrate in-person and remote learning, and enhance collaboration throughout a student's educational journey.Working with a talented team of Engineers and Product Managers, my role helped create visibility for… Show more Consultant role at Microsoft helping lead the Product Marketing efforts to define, evangelize and grow the active user base for Microsoft Teams for Education. Teams for Education is a powerful communication app, used by students, teachers, IT administrators and parents to help integrate in-person and remote learning, and enhance collaboration throughout a student's educational journey.Working with a talented team of Engineers and Product Managers, my role helped create visibility for new product introductions, to clearly define product features and benefits across various user needs, write and publish monthly "What's New?" blogs, and help our Sales teams with tools and materials to present at meetings, tradeshows and Microsoft Education events. Show less

San Diego, California, United States

Product Marketing and Go-To-Market lead in the North American market, with the goal of aligning cross-functional plans and initiatives, developing the strategy and execution of sell-in efforts for Carrier and Retailer roadmap RFPs, creating device identity and differentiation throughout the Nokia roadmap, and ensuring each of these activities meets Nokia's overall business strategy and objectives on a global level.Led the development of corporate messaging, the positioning of device key… Show more Product Marketing and Go-To-Market lead in the North American market, with the goal of aligning cross-functional plans and initiatives, developing the strategy and execution of sell-in efforts for Carrier and Retailer roadmap RFPs, creating device identity and differentiation throughout the Nokia roadmap, and ensuring each of these activities meets Nokia's overall business strategy and objectives on a global level.Led the development of corporate messaging, the positioning of device key selling points, and the creation of a clear consumer step-up strategy across both Nokia’s and Carriers' roadmaps, resulted in the ranging of a Good / Better / Best strategy with Tracfone, a re-introduction into T-Mobile’s 2022 device lineup, and key placements for pre-paid devices with Verizon and other national carriers and retailers. Show less

Irvine, Ca

Marketing lead for VIZIO’s Audio business – overseeing the development and execution of the go-to-market strategy, creating product portfolio positioning and messaging, and driving a focused cross-functional team to maintain VIZIO’s position as the #1 Sound Bar Brand in America. Manage marketing relationships with technology partners to develop top funnel campaigns to cross-promote product and technology benefits.

Greater San Diego Area

Simultaneously held both Sr. Product Marketing and RFP Response lead roles.Led a large, cross-functional team to manage the transition from legacy in-vehicle product (nearly 350K installed base) to a new hardware model. Improved time to market by managing product shipments and inventory levels, while working with Lytx’s Commercial Leadership Team to prioritize new and add-on clients for delivery and installation of new product.Authored over 25 proposal responses, with… Show more Simultaneously held both Sr. Product Marketing and RFP Response lead roles.Led a large, cross-functional team to manage the transition from legacy in-vehicle product (nearly 350K installed base) to a new hardware model. Improved time to market by managing product shipments and inventory levels, while working with Lytx’s Commercial Leadership Team to prioritize new and add-on clients for delivery and installation of new product.Authored over 25 proposal responses, with winning proposals resulting in over 20K net new adds, totaling nearly $8M in hardware revenue and $5.3M in recurring yearly subscription revenue. Show less

San Diego, Ca

Managed the channel marketing execution of Windows phone product sell in and sell through to mobile operators through both consumer and B2B channels in the US Region. Ensured Microsoft Mobile device placement in carrier portfolios by developing marketing programs to directly address consideration and conversion hurdles identified in the purchase process (i.e. 1st & 3rd Party Applications and Entertainment / Gaming promotions).Worked with AT&T B2B Sales Organization to implement… Show more Managed the channel marketing execution of Windows phone product sell in and sell through to mobile operators through both consumer and B2B channels in the US Region. Ensured Microsoft Mobile device placement in carrier portfolios by developing marketing programs to directly address consideration and conversion hurdles identified in the purchase process (i.e. 1st & 3rd Party Applications and Entertainment / Gaming promotions).Worked with AT&T B2B Sales Organization to implement the “Windows Ambassador Program”, resulting in the creation of 575 Microsoft-specific enterprise sales reps, trained and equipped with Microsoft products and solutions, with the goal to help close sales of Windows phones with Enterprise and SMB customers. Show less

Greater San Diego Area

Presented overall product line strategy, and defined key selling points of specific models and product tiers to National Retail and Regional Dealers. Communicated co-marketing support in terms of advertising, training and collateral, and provided a pricing and promotional plan throughout each product’s lifecycle.Created and managed Sony’s Promotional Calendar, targeting specific promotional periods across retailers to increase sales volumes on specific products, and create a… Show more Presented overall product line strategy, and defined key selling points of specific models and product tiers to National Retail and Regional Dealers. Communicated co-marketing support in terms of advertising, training and collateral, and provided a pricing and promotional plan throughout each product’s lifecycle.Created and managed Sony’s Promotional Calendar, targeting specific promotional periods across retailers to increase sales volumes on specific products, and create a competitive bundle or pricing advantage in the marketplace. Managed all product variants to align margin profitability across the product line, while maintaining a clear value proposition across model lines. Show less

San Diego, Ca

Responsible for the planning and development of the overall product strategy for Sony’s tablet business. Managed the Tablet P&L to align margin profitability across each model, and maintain a clear value proposition across the entire product line.Overall project lead for Sony’s K-12 tablet initiative. - Created initial strategy to implement a differentiated EDU program which incorporated not only hardware, but a complete solution including 3rd party partnerships, resources… Show more Responsible for the planning and development of the overall product strategy for Sony’s tablet business. Managed the Tablet P&L to align margin profitability across each model, and maintain a clear value proposition across the entire product line.Overall project lead for Sony’s K-12 tablet initiative. - Created initial strategy to implement a differentiated EDU program which incorporated not only hardware, but a complete solution including 3rd party partnerships, resources for educational content and applications, and implemented a service structure within Sony to support the business. Show less

Greater San Diego Area

Responsible for managing FLO TV’s marketing relationships between wireless carriers, mobile device manufacturers and content provider partnersIncreased Q1’11 Mobile TV subscription rates by over 300% by creating and executing a promotional offer with AT&T around the NCAA Men’s Basketball Tournament. Customer churn rates dropped from 30% to below 5% during the promotional period.

Supported the sell through of Nokia devices through multiple channels within carrier partners, and managed Nokia’s Marketing relationship throughout those carriers’ corporate and regional levels. Secured co-marketing agreements and placement of exclusive Nokia devices with Verizon Wireless by creating and managing national integrated marketing campaigns for the 2008 release of The Dark Knight with Warner Bros. Studios, and the 2009 release of Star Trek with Paramount Studios.

Responsible for overseeing all marketing efforts for the US and Latin American regions for a new wireless start up venture, focused on unlocked, GSM, and Windows Mobile devices. Opened the US office in May of 2005, and was tasked with the development of an overall marketing strategy and coordination and execution of the go-to-market planning in the areas of Product Positioning and Competitive Analysis, Public Relations, Advertising, Tradeshows, Collateral and Sales Support Tools and… Show more Responsible for overseeing all marketing efforts for the US and Latin American regions for a new wireless start up venture, focused on unlocked, GSM, and Windows Mobile devices. Opened the US office in May of 2005, and was tasked with the development of an overall marketing strategy and coordination and execution of the go-to-market planning in the areas of Product Positioning and Competitive Analysis, Public Relations, Advertising, Tradeshows, Collateral and Sales Support Tools and Sponsorships. Show less

Greater San Diego Area

Primary Marketing contact on key accounts, including Verizon, US Cellular, Cricket, Western Wireless, Qwest, Metro and Brightstar. Worked with Senior Carrier Account teams to define and approve Channel budgets, and utilize available funds to create effective sell-through programs and regional sales activities.

Greater San Diego Area

Bachelor Of Arts (B.A.), Communication And Media Studies

Education record

Education record