Jane Spence Email & Phone Number

Grapevine, Texas, United States

Rochester, NY

Design, plan, manage, and optimize integrated digital campaigns across multiple channels to generate pipeline via traditional and account-based demand generation strategies.Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads.

• Act as a strategic partner to the regional sales leadership team, supporting sales executives across the region.
• Leverage marketing campaigns, tools, systems and processes to drive focused sales activity and success in conjunction with Windstream Enterprise strategic objectives.
• Serve as the voice of the sales team in providing value added and constructive feedback to the marketing organization that will enhance and improve marketing/sales alignment and success.
• Serve as SME related to industry and field related opportunities to enhance our marketing capabilities as an organization through critical feedback for existing process improvement, new or underutilized vendor and.
• Be creative and nimble in our marketing approach by responding to the needs of the sales team
• Ensure tight alignment between marketing, sales and cross-functional teams for efficient execution of marketing programs and sales communication.

Rochester, New York Area

Manage advertising agencies to strategize, create and execute offline campaigns including direct mail, TV, radio, print, OOH and guerrilla tactics; product collateral and employee and channel communications; and online campaigns including sweepstakes, search, banners, sponsorships and email. Optimize results within a continual test and learn structure..

Bachelor'S Degree, Marketing

Marketing