Highly adaptable marketing professional with solid reputation built over 20 years. Proven results building successful annual marketing programs in multiple industries, both B2B and B2C as well as not-for-profit. Leadership experience from both sides of the table, as client responsible for agency oversight (Oxford Health Plans) and as part of agency management (VGS Creative.) Team leader with innovative problem-solving abilities and persuasive communications skills. Strong writing and presentation capabilities. Adept at communicating with senior management, vendors, and internal departments to coordinate overall results.Specialties: Marketing strategyBranding and positioningAdvertising campaign development and managementMedia oversightCollateral developmentWeb design oversight Product strategy and launch campaigns
Listed skills include Advertising, Marketing Strategy, Direct Marketing, Strategy, and 13 others.