Jane Watson Email & Phone Number

United Kingdom

London, England, United Kingdom

Driving and developing the planning & optimization product for the IPG Mediabrands group

London, England, United Kingdom

Sydney, Australia

Cadreon is a custom audience marketplace that redefines how media is bought.We present a revolutionary new idea in marketing. Our research team specialises in the media and advertising sector. Servicing a wide range of clients, both big and small, we work to extract insights from customer, media, market, economic and research data and intertwine sources to deliver more holistic answers to our clients’ problems. Offering a wide range of research and analytical solutions from in-depth face to face interviews through to large scale quant studies, research panel development and management, we utilise technology to capture and integrate passive data into our work, thereby providing clients with more reliable, granular behavioural data and making our projects less taxing for our respondents.

Sydney

Overseeing the delivery of research, analytics and data visualisation from Anomaly Australia ensuring a quality, integrated client solution. Harnessing new technology and new approaches to answer client questions

Born out of IPG’s media agencies, Anomaly is a full service boutique research and analytics unit specialising in the media and advertising sector.We use complex (and simple) quantitative and qualitative techniques to help our clients make better business decisions.Currently manage a team of research professionals. Solutions we offer include;• Research Consultancy• Mobile GPS tracking & mobile studies• Campaign evaluation• Brand & ad tracking• Creative & website development• Packaging testing• Audience, market and media landscape understanding• Customer satisfaction studies• Viewing room hire

Sydney, Australia

Living on the far north coast of NSW but lucky enough to work remotely for Mediabrands Sydney.Focussing on brand & ad tracking and adhoc quant studies across a wide range of clients from Hyundai to Wyeth.

Rose from Strategic Research Manager on the Unilever account to heading up the entire UK research team in 2006. Responsible for providing research support to the media planners and wider media agency as well as liasing with other research directors around the world.Responsibilities;Involvement in brand portfolio management and strategy on behalf of clients.Sales and awareness modelling - using consumer research or behavioural metrics to establish the effectiveness of our media strategies.New Business Pitches - background work through to final client presentation.Contract negotiation with suppliers and industry bodies.Tasked with driving profit into the business - doubled the dept income in 2008Setting up new research initiatives - eg. established a bespoke online panel for the UK in 2008 that was then later rolled out across the rest of the network.As a key support to Initiative's worldwide team, I also contributed to Initiative's overall understanding of the ways in which the communication process works - what role new and emerging media channels have in that process and how they are perceived by different groups of people.

Responsible for all consumer research on the lottery games - charged with bringing the consumer to life for the sales and marketing department and keeping them in touch with their players. Responsibilities:Managing and contracting external agenciesData analysis, report writing and final results presentations to internal departments, external agencies and National Lottery Commission.Establishing brand health research monitor in order to be able to report back status of the brands to the business on a regular basis.Facilitating focus groupsInterviewing in street and production of vox pops2002 involved extensive monitoring and review of the rebranding of the National Lottery game and the Billy Connelly campaign that 'relaunched' the brand. As a result was responsible for highlighting the importance of the Good Causes to the brand.

Rose from senior analyst to senior consultant and became a director in 2000. Responsible for account management on ad hoc projects as well as managing continuous client accounts. Educating and enthusing clients and their agencies in the use of consumer values, motivations and larger scale socio-cultural changes and their applications in all areas of marketing and advertising. My biggest achievement was getting my clients to look at their consumers through new eyes and better understand their motivations.• New Business Presentations• Project Management• Data analysis, report writing and final results presentations• Facilitating workshops• Client liasing and relationship management

Responsible for the efficient management of research projects from proposal stage, through to the final results presentation and report to client.Planning timings and project costs at proposal stageResponsibility for matching project design to client requirementsBriefing and monitoring of all departments involved - often including external agencies and international associatesCo-ordination, management and analysis of multi-country studies.

Bsc, Zoology

A' Levels, Biology; Chemistry, Maths