Jane Watson

Jane Watson Email and Phone Number

EVP, Planning and Optimization Product @ KINESSO
United Kingdom
Jane Watson's Location
United Kingdom, United Kingdom
Jane Watson's Contact Details
About Jane Watson

Jane Watson is a EVP, Planning and Optimization Product at KINESSO. She possess expertise in consumer insights, focus groups, creative development, brand development, market research and 29 more skills.

Jane Watson's Current Company Details
KINESSO

Kinesso

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EVP, Planning and Optimization Product
United Kingdom
Website:
kinesso.com
Employees:
3477
Jane Watson Work Experience Details
  • Kinesso
    Evp, Planning And Optimization Product
    Kinesso
    United Kingdom
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  • Kinesso
    Gm, Planning & Optimization Product
    Kinesso May 2023 - Present
    London, England, United Kingdom
    Driving and developing the planning & optimization product for the IPG Mediabrands group
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  • Initiative
    Head Of Global Tools
    Initiative Apr 2017 - Apr 2023
    London, England, United Kingdom
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  • Cadreon
    Head Of Research
    Cadreon Oct 2016 - Apr 2017
    Sydney, Australia
    Cadreon is a custom audience marketplace that redefines how media is bought.We present a revolutionary new idea in marketing. Our research team specialises in the media and advertising sector. Servicing a wide range of clients, both big and small, we work to extract insights from customer, media, market, economic and research data and intertwine sources to deliver more holistic answers to our clients’ problems. Offering a wide range of research and analytical solutions from in-depth face to face interviews through to large scale quant studies, research panel development and management, we utilise technology to capture and integrate passive data into our work, thereby providing clients with more reliable, granular behavioural data and making our projects less taxing for our respondents.
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  • Anomaly Research And Analytics
    Head Of Solutions
    Anomaly Research And Analytics 2015 - 2016
    Sydney
    Overseeing the delivery of research, analytics and data visualisation from Anomaly Australia ensuring a quality, integrated client solution. Harnessing new technology and new approaches to answer client questions
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  • Anomaly Research And Analytics
    Head Of Research
    Anomaly Research And Analytics Jan 2014 - 2015
    Born out of IPG’s media agencies, Anomaly is a full service boutique research and analytics unit specialising in the media and advertising sector.We use complex (and simple) quantitative and qualitative techniques to help our clients make better business decisions.Currently manage a team of research professionals. Solutions we offer include;• Research Consultancy• Mobile GPS tracking & mobile studies• Campaign evaluation• Brand & ad tracking• Creative & website development• Packaging testing• Audience, market and media landscape understanding• Customer satisfaction studies• Viewing room hire
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  • Marketing Sciences Australia
    Head Of Research
    Marketing Sciences Australia Feb 2013 - Jan 2014
    Sydney, Australia
  • Mediabrands Analytics
    Market Research Manager
    Mediabrands Analytics Jun 2009 - Feb 2013
    Living on the far north coast of NSW but lucky enough to work remotely for Mediabrands Sydney.Focussing on brand & ad tracking and adhoc quant studies across a wide range of clients from Hyundai to Wyeth.
  • Initiative London
    Consumer Insight Director
    Initiative London Jun 2004 - Dec 2008
    Rose from Strategic Research Manager on the Unilever account to heading up the entire UK research team in 2006. Responsible for providing research support to the media planners and wider media agency as well as liasing with other research directors around the world.Responsibilities;Involvement in brand portfolio management and strategy on behalf of clients.Sales and awareness modelling - using consumer research or behavioural metrics to establish the effectiveness of our media strategies.New Business Pitches - background work through to final client presentation.Contract negotiation with suppliers and industry bodies.Tasked with driving profit into the business - doubled the dept income in 2008Setting up new research initiatives - eg. established a bespoke online panel for the UK in 2008 that was then later rolled out across the rest of the network.As a key support to Initiative's worldwide team, I also contributed to Initiative's overall understanding of the ways in which the communication process works - what role new and emerging media channels have in that process and how they are perceived by different groups of people.
  • Camelot Group
    Market Research Manager
    Camelot Group 2001 - 2003
    Responsible for all consumer research on the lottery games - charged with bringing the consumer to life for the sales and marketing department and keeping them in touch with their players. Responsibilities:Managing and contracting external agenciesData analysis, report writing and final results presentations to internal departments, external agencies and National Lottery Commission.Establishing brand health research monitor in order to be able to report back status of the brands to the business on a regular basis.Facilitating focus groupsInterviewing in street and production of vox pops2002 involved extensive monitoring and review of the rebranding of the National Lottery game and the Billy Connelly campaign that 'relaunched' the brand. As a result was responsible for highlighting the importance of the Good Causes to the brand.
  • Synergy Consulting
    Director
    Synergy Consulting 1997 - 2001
    Rose from senior analyst to senior consultant and became a director in 2000. Responsible for account management on ad hoc projects as well as managing continuous client accounts. Educating and enthusing clients and their agencies in the use of consumer values, motivations and larger scale socio-cultural changes and their applications in all areas of marketing and advertising. My biggest achievement was getting my clients to look at their consumers through new eyes and better understand their motivations.• New Business Presentations• Project Management• Data analysis, report writing and final results presentations• Facilitating workshops• Client liasing and relationship management
  • Infratest Burke Group, London
    Account Executive
    Infratest Burke Group, London 1995 - 1997
    Responsible for the efficient management of research projects from proposal stage, through to the final results presentation and report to client.Planning timings and project costs at proposal stageResponsibility for matching project design to client requirementsBriefing and monitoring of all departments involved - often including external agencies and international associatesCo-ordination, management and analysis of multi-country studies.

Jane Watson Skills

Consumer Insights Focus Groups Creative Development Brand Development Market Research Quantitative Research Qualitative Research Segmentation Survey Design Marketing Strategy Media Research Customer Insight Marketing Research Brand Equity Media Buying Integrated Marketing Consumer Insight Media Strategy Digital Marketing Marketing Communications Media Planning Digital Strategy Digital Media Strategy Analytics Advertising Research Brand Management Advertising Online Advertising Creative Direction Consumer Behaviour Data Analysis Mobile Marketing Analysis

Jane Watson Education Details

Frequently Asked Questions about Jane Watson

What company does Jane Watson work for?

Jane Watson works for Kinesso

What is Jane Watson's role at the current company?

Jane Watson's current role is EVP, Planning and Optimization Product.

What is Jane Watson's email address?

Jane Watson's email address is ja****@****e.co.uk

What is Jane Watson's direct phone number?

Jane Watson's direct phone number is +141526*****

What schools did Jane Watson attend?

Jane Watson attended University Of Leeds, Newlands School.

What skills is Jane Watson known for?

Jane Watson has skills like Consumer Insights, Focus Groups, Creative Development, Brand Development, Market Research, Quantitative Research, Qualitative Research, Segmentation, Survey Design, Marketing Strategy, Media Research, Customer Insight.

Who are Jane Watson's colleagues?

Jane Watson's colleagues are Diego Barreto, Ryan Hackett, Karen Angus, Kim Van Der Aa, Mba, Alfred Naccarato, Onion Yao, Paula Domínguez Rey.

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