Jared Hoffman Email & Phone Number

Canada

Calgary, Alberta, Canada

As Symend's Data Platform domain leader, I define the vision and strategy for a diverse team of product and engineering professionals. Together, we oversee the complete customer data lifecycle and analyze engagement patterns to derive strategic insights.- Developed and executed the strategic vision for Symend's Data Platform domain.- Generated actionable insights to deepen user understanding of customer behaviour and motivations.- Improved efficiency and security in onboarding… Show more As Symend's Data Platform domain leader, I define the vision and strategy for a diverse team of product and engineering professionals. Together, we oversee the complete customer data lifecycle and analyze engagement patterns to derive strategic insights.- Developed and executed the strategic vision for Symend's Data Platform domain.- Generated actionable insights to deepen user understanding of customer behaviour and motivations.- Improved efficiency and security in onboarding and managing customer data, smoothly scaling from 10,000 to 1 million records per hour while preserving data integrity.- Implemented systems for automated decision-making to orchestrate customer engagement execution.- Balanced roles as a hands-on contributor and mentor, fostering a culture of innovation and collaboration. Show less

Calgary, Alberta, Canada

Led domain strategy and vision for Symend's Data Automation, Customer Data Platform, and Segmentation services.- Developed scalable solutions capable of efficiently handling millions of customer records daily.- Established secure and reliable methods for transferring sensitive customer data.- Successfully delivered a full application replatforming within 18-months.- Collaborated with cross-functional teams to deliver flexible platform capabilities designed for ease of… Show more Led domain strategy and vision for Symend's Data Automation, Customer Data Platform, and Segmentation services.- Developed scalable solutions capable of efficiently handling millions of customer records daily.- Established secure and reliable methods for transferring sensitive customer data.- Successfully delivered a full application replatforming within 18-months.- Collaborated with cross-functional teams to deliver flexible platform capabilities designed for ease of integration Show less

Calgary, Alberta, Canada

As Product Manager, I oversaw Symend's Data Automation domain, ensuring the seamless and secure transition of client data onto the Symend Platform and delivering continuous Customer Engagement reports thereafter.

Calgary, Canada Area

Led the development of DistributionNOW's eCommerce product offering by directing its vision and strategy. Managed a cross-functional team of business development and engineering professionals, driving the creation of new growth opportunities for the company.- Spearheaded the initiative to migrate DistributionNOW's eCommerce platform to SAP Commerce Cloud.- Led projects to integrate DistributionNOW's eCommerce solution with third-party providers of Product Information Management tools… Show more Led the development of DistributionNOW's eCommerce product offering by directing its vision and strategy. Managed a cross-functional team of business development and engineering professionals, driving the creation of new growth opportunities for the company.- Spearheaded the initiative to migrate DistributionNOW's eCommerce platform to SAP Commerce Cloud.- Led projects to integrate DistributionNOW's eCommerce solution with third-party providers of Product Information Management tools and Recommendation Engines.- Increased DistributionNOW's eCommerce business from $10 million to $100 million annually within three years.- Oversaw platform development by managing planning, scoping, project flow-through, and prioritization.- Acted as the primary individual contributor for both Product Management and Product Design functions. Show less

Calgary

In this role I was responsible for the planning and management of DNOW's eCommerce Platform development. This also included the planning of our Digital Marketing and Content Development strategies.Later in this role I was responsible for hiring, training and developing a team of content marketers that included ten individuals at it's height.

Calgary, Canada Area

Currently working on freelance projects for clients with a focus on medium sized brochure style sites. These projects include the design and development of new web properties, as well as updating current web presences. Additionally I provide assistance with setup and analysis of traffic data through Google Analytics.

Calgary, Canada Area

As Marketing Manager I lead the development of a new web property which included a custom eCommerce solution that was built to suit specific marketing needs, optimized SEM strategy by making significant gains to all KPIs, and deployed a content strategy with a focus on bolstering organics through quality solutions based content.Responsibilities: Marketing strategy, branding, graphic design, SEM, SEO, conversion optimization, reporting, web design and developmentKey Performance… Show more As Marketing Manager I lead the development of a new web property which included a custom eCommerce solution that was built to suit specific marketing needs, optimized SEM strategy by making significant gains to all KPIs, and deployed a content strategy with a focus on bolstering organics through quality solutions based content.Responsibilities: Marketing strategy, branding, graphic design, SEM, SEO, conversion optimization, reporting, web design and developmentKey Performance Gains:- Reduced PPC Cost Per Click by 21%- Improved PPC Click Volume by 25%- Improved Click Through Rate by 31%- Achieved a Campaign Average 1.0% Conversion Rate- Improved Account avg. Quality Score by 200%- Developed and Deployed Email Marketing Strategy with a 3.29% Avg. Conversion Rate Show less

Calgary, Canada Area

During my tenure at ITM / Optimum, I played a pivotal role in developing a tailored eCommerce platform prioritizing customer experience and conversion optimization. This included migrating over 16 existing eCommerce offerings to the new platform while enhancing presentation, content, and user experience.Responsibilities included: Marketing strategy, project management, branding, graphic design, SEO, conversion optimization, reporting, and web design and development.

Calgary, Canada Area

Oversaw and carried out core social media strategy for Cardel Homes Calgary with a focus on engagement and community building. Our social strategy also focused on connecting with past and present customers in an effort to address any concerns during or after the home building process.Responsibilities: Community management, social engagement, reporting, project management

Carried out marketing initiatives with the focus of bringing a cohesive strategy to PFB’s various brands and products. Contributed to designing an overall marketing strategy that brought focus to the strengths of PFB products for commercial and residential construction projects.Responsibilities: Branding, graphic design, SEO, reporting, web design and development