I am a Brand and Retail Marketing professional with experience in multi-account management, product launches, and experiential marketing within performance and lifestyle categories. I am a proven key player in categorical growth through strategies that increase brand awareness and drive sales. Additionally, I have been instrumental in growing opportunities for more integrated marketing moments within the Lifestyle category with my current employer. Two jobs early in college have played a pivotal role in my career today. Upon stepping on my college campus, I worked as a Freelance Brand Ambassador. I worked experientially at significant events, including the Country Music Awards, Final Four, and Super Bowl, introducing consumers to mainstream products such as Nintendo Wii and Coke Zero. I also worked as a part-time Brand Ambassador/ Sales Associate at Banana Republic. These two jobs laid the foundation for my career today, integrating a love of fashion trends and my sales training with the creativity and thoughtfulness of Brand Marketing.My most significant accomplishments in my career include the following:- Launched HOKA at DTLR- Launched HOKA Kids at Foot Locker- Launched HOKA at Anthropologie- Executed the first Lifestyle campaign at Foot Locker- 2 US Statement marketing campaigns adopted by Global Comm's within eight months- Led US team on the first elevated showroom during Paris Fashion Week- Ideated concept for campaign executed across the entire US Lifestyle category for the first time- Increased engagement within a category silo by 25%