Insight-driven, strategy-led. I've worked extensively for over a decade with high-profile brands in markets across Asia, pivoting creative strategy into coherent, playful campaigns that flourish across mediums. My creative work have been recognised at the International Cannes Lions Festival of Creativity, D&AD Awards, One Show, Creative Circle Awards and Spikes Asia. Happy to have a coffee with young creatives, women in leadership, and curious creatures who need a brain to pick. Please reach out.
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Regional Strategy DirectorHepmil Media GroupSingapore
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Creative Lead, Marketing Solutions ApacTiktok Apr 2023 - PresentSingapore -
Creative Strategist & Lead (Ph), Creative LabTiktok Nov 2021 - Jun 2023SingaporeCreativity is no longer in the hands of a select few. Thanks to TikTok, that power belongs to everyone. At TikTok Creative Lab, we drive the region’s creative ecosystem, bridging creative serendipity and fresh innovation through insights and ideation across verticals. We work closely with brands and creative/media agencies to connect with audiences in whole new ways, building genuine brand love through authentic and community-driven storytelling.Always looking to chat about TikTok with… Show more Creativity is no longer in the hands of a select few. Thanks to TikTok, that power belongs to everyone. At TikTok Creative Lab, we drive the region’s creative ecosystem, bridging creative serendipity and fresh innovation through insights and ideation across verticals. We work closely with brands and creative/media agencies to connect with audiences in whole new ways, building genuine brand love through authentic and community-driven storytelling.Always looking to chat about TikTok with creators, production partners and agency folk. Please reach out. Show less
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Creative ConsultantGoogle Nov 2019 - Nov 2021Shanghai City, ChinaGetting in front of your audience is half the equation – my job is to solve what happens next. As part of Google’s specialist team of creative consultants, I help elevate the creative capabilities of brands in Greater China and Korea through ideation, insights and education. We work closely with clients across verticals, including tech, gaming and e-commerce, striking a fine balance of experimentation, data and craft to deliver transformative solutions for brands.My clients include… Show more Getting in front of your audience is half the equation – my job is to solve what happens next. As part of Google’s specialist team of creative consultants, I help elevate the creative capabilities of brands in Greater China and Korea through ideation, insights and education. We work closely with clients across verticals, including tech, gaming and e-commerce, striking a fine balance of experimentation, data and craft to deliver transformative solutions for brands.My clients include Alibaba (AliExpress, ICBU and Lazada), SHEIN, TikTok, Vivo, DJI, Anker, Banggood and Yotta Games. Show less -
Senior CopywriterDdb Group Singapore Jul 2015 - Sep 2019SingaporeGlico, Lufthansa, Singapore Power, McDonald’s, Heineken, National Council of Social Services, ExxonMobil, Breast Cancer Foundation, Ben & Jerry's, The Body Shop, Health Promotion Board, Johnson & Johnson -
CopywriterJ. Walter Thompson Worldwide Aug 2013 - Jun 2015Singapore Changi Airport, HSBC, Pizza Hut, Let Elephants Be Elephants, Singapore Tourism Board, Kit Kat, SPCA -
Junior CopywriterTbwa\ Group Singapore Jul 2011 - Jul 2013Standard Chartered Bank, Singapore Airlines, Havaianas, Pernod Ricard, Corona Extra, NAFA, Asia Square, AIA, 313@Somerset, BooksActually -
Creative (Intern)Grey Group Jun 2010 - Aug 2010Qatar Airways, Greenlam, Metro -
Creative (Intern)Draftfcb Nov 2006 - Feb 2007Motorola Interactive
Jasmine Tan Education Details
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Visual Communication -
Media And Communication
Frequently Asked Questions about Jasmine Tan
What company does Jasmine Tan work for?
Jasmine Tan works for Hepmil Media Group
What is Jasmine Tan's role at the current company?
Jasmine Tan's current role is Regional Strategy Director.
What schools did Jasmine Tan attend?
Jasmine Tan attended Nanyang Technological University, Singapore Polytechnic.
Who are Jasmine Tan's colleagues?
Jasmine Tan's colleagues are Dawn Koh, Jesslyn Koh, Stephanie Looi, Athena Malantic, Isabel Tan, Zaki Hussain, Natasha Boon.
Not the Jasmine Tan you were looking for?
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1mti.gov.sg -
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Jasmine Tan
Singapore -
Jasmine TAN
Singapore
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