I have the privilege to lead strategy for Bank Of America across a multi-talented and multi-disciplined team of 70 curious minds.

I managed a team of 35+ talented strategists, planners, researchers and analysts acting as brand guardians for T-Mobile, Metro, Microsoft, Lenovo, IHG, and the Gates Foundation to name a few.As a member of the Executive Leadership Team, I built an inclusive and open culture where talent could thrive and great work could be something we were are all proud of.

The P:S brand lead working across the Publicis Groupe to create integrated consumer-centric value propositions and experiences that could be activated across the entire brand ecosystem. In doing so, I managed an internal team of 25 strategists and acted as a strategic liaison across the Groupe. I co-authored the winning submission for Campaign's Digital Innovations Agency of the Year with the CCO, built out the brand experience practice in terms of revenue attribution, competencies, and tools, and led pitch wins for Natwest, HSBC, Travelers, Captial One, Nestle, Unilever, Howdens, and EE.

I led business and marketing transformation initiatives for clients across Brand, Social, Digital, Content, Communications, Experience, Retail and Analytics. An exciting role that enabled me to help established brands challenge their status quo by creating game-changing brand strategies to transform and grow their business.I contributed to the award-winning Cannes Chimera submission: "We are close"; a Facebook quiz that showed users the probable migration path of their ancestors, demonstrating that we are all more connected than we think to people living in extreme poverty today.

I managed a team of 20 planners to deliver omnichannel brand and experience strategies across the Europe for Sky, Harley Davidson, Save the Children, Axe, and Purina.During this time we won awards at Cannes Lions for Unilever, the New York Festivals for Rainforest Rescue, D&AD for Lycra and DMA for Sky TV.

I developed the strategic thinking behind the BAT (British American Tobacco) account across continental Europe - working with iconic brands such as Lucky Strike and Dunhill. The role required implementing a strong planning regime that encompassed traditional channels whilst driving new channel adoption with a strong customer focus and ensuring a superior creative product.Key Responsibilities:- Developing strategy to positively influence customer behaviour and sales growth- Creative brief development - Driving and a team of “Brand Ambassadors” - Omni-channel planning and communication mapping- Developing planning tools, benchmarking and KPI systems- Implementing a customer ethos to drive current and future projects- Managing and motivating a large team within the agency- Proposal generation, project planning and P&L- Working with partners in order to ensure the success of individual projects- Cascading the consulting proposition both internally and externally

I led consumer engagement projects across the region activating brand and communication strategies for companies such as FedEx, Unilever, American Express, Mastercard, Northwest Airlines, AIG, Nokia, and Motorola.During this time we won awards at Cannes Lions for The Economist, The One Show for The Economist and Guiness.

A 360 degree role working on The Economist and ensuring consistent strategy across multiple disciplines: Brand; PR; Identity; and, Direct Response.

Learning everything I could about advertising.

I commissioned, analysed and published category and channel insights for blue chip clients.

I cut my marketing teeth working across the advertising and promotional departments of Europe’s largest consumer publisher (formerly IPC). On Horses.