Jason Martinez Email & Phone Number

Los Angeles, CA, US

Covina, California, United States

• Headed the development of the agency’s brand including mission statement, logo, and other brand collateral used throughout day-to-day operations.
• Developed go-to-market (GTM) strategy for the agency's social media service offering and scaled the service to contribute $70K to the agency's annual revenue after two years.
• Scaled the agency’s off-page search engine optimization (SEO) service to generate $204K in annual revenue within three years, producing a 106% increase in the service’s revenue.
• Developed a multi-channel marketing strategy that led to a 15% increase in qualified leads, utilizing various channels like event marketing, social media, email marketing, and content marketing.
• Produced pitch decks and led prospect sales pitches that contributed $150K+ in annual revenue.
• Headed quantitative and qualitative market research efforts to develop ideal customer profiles (ICP) for market segments based on company size and revenue, also known as firmographic segmentation.

Covina

• Digital marketing agency focused on content marketing, SEO, paid media, and social media marketing for medium to enterprise-level businesses.
• Performed in account management role, acting as liaison for social media and SEO clients.
• Oversaw team of 3 and led strategy and execution for paid and organic social campaigns in fashion, eCommerce, hospitality, and consumer technology industries.
• Utilized advanced Excel formulas and SQL to create custom reporting for retail chain and franchise clients, offering sentiment analysis and star rating insights from review data across Yelp, Google, and Facebook.
• Developed an organic social campaign that drove 151K total impressions and increased conversions by 31% within the first 6 months.
• Improved client’s overall engagement on Facebook by 9% YoY, leveraging competitor intelligence, social listening, and active community management.

Ontario, California, United States

• Startup soft goods company focused on modernizing the card collectibles industry by developing innovative products to help collectors buy, sell, and trade.
• Led the primary and secondary market research efforts to build customer profiles and develop a GTM strategy for an innovative carrying case designed for sports memorabilia and card collectors.
• Led strategy and execution for a multi-channel marketing plan that generated 1M+ organic impressions, $100K+ in revenue, and a 3.2% online conversion rate within the first year of business.
• Designed 15 brand activations campaigns that produced a 90% growth rate in email subscriptions, 142K social media impressions, and $30K+ in revenue from activation attendees.
• Utilized live video shopping platforms like TikTok and NTWRK in product launch strategy and managed production of 150+ pieces of social media content per month across Instagram, TikTok, and Facebook.

Pomona, CA

• National organization, with both collegiate and non-collegiate chapters, focused on connecting marketers with the tools and resources needed to be successful.
• Developed and organized volunteer events with local non-profits sustaining 3 events per quarter, a 50% increase from the previous year.
• Increased event participation by 90% from previous year by organizing events that encouraged more personal and emotional connection among members and the community.

Montclair, CA

• Specialty-fashion retail brand employing approximately 18,000 associates in 650 stores worldwide.
• Utilized a consultative approach to build relationships with customers and influence repeat transactions.
• Increased monthly sales by 1% by implementing new SOP for processing in-store online returns, which sped up wait time at the cash register.
• Performed in a visual merchandising role by following corporate-developed floor plans, utilized creativity in product positioning, and installed marketing signage leading to a 4% increase in suiting sales for the.

Pomona, California

• Start-up, e-commerce fashion brand specializing in men’s & women’s casual wear.
• Leveraged data to tell a story with visual elements, produced in Adobe Creative Suite, leading to a 33% increase in social media engagement and 129% increase in webpage visits.
• Developed social media campaigns for Instagram Ads which boosted e-commerce conversion rates from 1.7% to 4.9% by increasing brand awareness and usability of webpage.

Los Angeles, California

• Medium-sized, multi-service agency specializing in men’s & women’s fashion, focused in brand development, business strategy, and sales.
• Managed and created an internal database that housed product catalogs and garment inventory to create a more efficient flow of inventory.
• Employed visual merchandising techniques, such as color theory implementation, when organizing garments to increase customer retention by creating an easy shopping experience.

Costa Mesa, CA

• Small-sized, start-up creative agency specializing in social media marketing, content creation, and branding consultation.
• Created daily content using hashtag analytics to grow client’s social media organically from 10 to 250 followers over a 4-month period.
• Gathered contact information by cold emailing to generate leads and increase client base, which lead to 30% increase in contract openings.
• Managed an internal multi-media database by performing data entry, data management, and querying that would be used to recruit models for ad campaigns.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Marketing/Marketing Management, General, 3.81

Activities and Societies: American Marketing AssociationGraduated with Magna Cum Laude

High School Diploma, General Education