Global Team Leadership & Strategic Vision: Lead a 45-member, cross-functional growth team across Web Operations, Web Design, Performance Marketing, and Brand Marketing in 13 global offices. Build cohesive structures, set global strategies, and achieve ambitious targets aligned with company goals.International Growth Workshops: Conduct in-market workshops across offices to implement best practices and align teams. Travel internationally to support new initiatives, skills development, and consistent workflows.Marketing Technology Stack: Oversee the marketing tech stack, managing integrations and optimizations to enable data-driven decisions and improve efficiency across all channels.Client & Brand Strategy: Develop targeted strategies to support client success, with a focus on underperforming accounts. Drive brand visibility and engagement through brand automation and organic social efforts.Web Operations & Design: Lead modular site development and custom applications, ensuring all designs align with client branding to drive acquisition and retention.Performance Marketing: Direct global paid advertising, aligning campaigns with regional and global targets. Collaborate with growth managers to maximize ROI across all paid channels.Cross-Functional & Sales Collaboration: Partner with leadership to align growth with organizational goals and work with sales to create a seamless client journey.Process Improvement & Reporting: Conduct audits to streamline workflows and establish standardized reporting, providing transparency and actionable insights.Marketing Automation & Client Nurturing: Design automation frameworks to support client nurture campaigns, creating personalized touchpoints to enhance engagement and retention.Budget Management: Strategically manage growth budgets with a focus on high-ROI initiatives, balancing cost control and investments in team growth and innovation.

Growth & Revenue Optimization: Led strategic initiatives that boosted customer acquisition and retention by 32%. Designed revenue-generating funnels, driving substantial increases in closed/won conversions and overall revenue.Marketing Engine Architect: Built the company’s marketing infrastructure, securing top-tier agencies and managing stakeholder relationships as lead project manager to ensure cohesive, high-impact execution.Advanced Marketing Automation: Integrated Brevo into the CRM, establishing essential automation and embedding it into the tech stack. Developed a 19-touchpoint nurture journey that increased closed/won conversions by 32%.Precision Lead Scoring: Created a lead scoring model based on behavior and demographics to improve targeting, messaging relevance, and campaign timing.Data-Driven Customer Journeys: Partnered with engineering to implement Mixpanel, building an attribution model to optimize the customer journey. Leveraged insights to identify gaps, driving continuous improvements and higher conversion rates.High-Impact Campaigns: Led bi-monthly newsletter campaigns that increased closed/won conversions by 56%. Managed Google Ads and Meta campaigns, generating 28% of conversions and a 24% rise in new customer acquisition.SEO & Organic Growth: Collaborated with engineering to implement SEO strategies, achieving a 32% increase in organic traffic and capturing new leads.Strategic Partnerships & Brand Development: Established partnerships with local vendors, resulting in 28% of new business acquisitions. Led brand initiatives, including guidelines, naming, logo design, and website architecture, to create a cohesive brand identity.

MarTech Infrastructure Leadership: Head of Systems and Process, overseeing MarTech infrastructure, automation logic, and operational excellence in the lead lifecycle. Managed a high-performing team of 5, ensuring alignment with company goals.Cross-Functional Partnership for MQL Optimization: Collaborated with Sales and Growth Marketing teams to enhance MQL quality, conversion metrics, and lifecycle progression, directly informing campaign strategy and identifying improvements within the lead journey.Data-Driven Reporting and KPI Accountability: Provided regular lifecycle and MQL performance reports to support data integrity, enforce KPI accountability, and facilitate accurate forecasting, leading to enhanced campaign targeting and efficiency.Strategic Marketing Optimization: Partnered with Growth Marketing in developing demographic and lead scoring models, refining Product Qualified Lead (PQL) criteria, and implementing targeted persona segmentation to sharpen focus and increase conversion potential.Efficient Lead Routing & Attribution: Developed lead routing logic in LeanData from scratch, increasing routing efficiency by 32%. Streamlined lead source tracking in SFDC, reducing 120 unnormalized lead sources to 19, significantly improving campaign success tracking and budget allocation.Stakeholder Alignment & Process Integration: Maintained robust cross-functional relationships across Growth, Field, Digital Marketing, and IT teams to ensure alignment on campaign performance and operational efficiency within MKTO and SFDC.

Marketo Program Management: Led day-to-day execution and maintenance of Marketo, including functional architecture, lead scoring and routing, template creation, and process enforcement, driving consistent and optimized program execution.SFDC Insights and Process Automation: Developed actionable dashboards and reports in SFDC to provide data-driven insights and strategic direction, automating critical processes with Process Builder to streamline operations and increase productivity.MarTech Tools & Integration Oversight: Managed and maintained key marketing tools and integrations—including LeanData, SalesLoft, SplashThat, Sendoso, and Zoom Webinars—ensuring seamless operation and effective cross-functional collaboration.System Architecture & Support: Worked closely with Revenue and Field Marketing to optimize system architecture, establish effective processes, and provide general support, ensuring teams had the resources and data insights needed for high-impact decision-making.

Customer Journey Optimization: Analyzed customer behavior data to design and manage targeted customer journeys in Pardot, implementing automation logic that enhanced engagement and guided prospects through the sales funnel.Campaign Performance & Revenue Attribution: Generated actionable reports on campaign performance and revenue attribution to support strategic planning, with a focus on boosting customer acquisition and retention.Cross-Functional Strategy Enhancement: Partnered with Sales and Copy teams to identify and fill strategic gaps in campaigns, leveraging historical performance data to uncover new automation opportunities and optimize campaign effectiveness.Efficiency-Driven Automation Strategy: Developed an advanced automation strategy using dynamic content to streamline active marketing campaigns. Reduced the number of campaigns from 37 to 21 and touchpoints from 85 to 35, significantly simplifying reporting tasks and improving overall efficiency.

End-to-End Campaign Management: Utilized Marketo to build and manage promotional email campaigns, including UTM tracking, A/B testing, and landing page development, ensuring accurate performance tracking and delivering insights for weekly and monthly reporting.Event and Content Strategy: Planned and executed online summits, tradeshows, and events. Created and curated content—including copy and visuals for blogs, emails, and social media—to enhance brand visibility and engage target audiences.Social Media Campaign Optimization: Leveraged Sprout and Sprout Analytics to compose and monitor social media campaigns, maximizing reach and engagement with a data-driven approach.Salesforce Campaign Analysis: Built and mapped campaigns in Salesforce, ran performance reports, and evaluated partnership ROI, providing valuable data insights to support strategic decision-making.

Salesforce Data Analysis & Targeting: Managed data in Salesforce, conducting detailed reports and identifying target accounts to support sales and marketing alignment.Sales Enablement Content Creation: Developed and organized high-value content for SDRs to enhance effectiveness during sales calls.Social Media Coordination for Events: Coordinated social media campaigns to promote online summits, boosting event attendance and brand exposure.

- Taught under-resourced ESL students ages 6-18 in fundamental writing skills - Actively created a studious, supportive and friendly learning environment

- Taught practical english skills to small business owners- Evaluated innovative projects to better serve the students and their individualized academic needs- Taught and coordinated web-based portfolio workshops- Worked in a leadership position with an International team and student body

- Assisted with project planning; constructed furniture and other commissioned woodwork - Revised project plans to clients' specifications and provided customer service - Gained clerical, organizational and problem solving experience.

- Oversaw fellow Employees- Lead informational clinics to clients and onboard staff- Practiced public speaking, motivational skills and leadership.