Jay Smith Email & Phone Number

Los Angeles, Ca, Us

Hollywood, Ca

– Successfully developed new business with agencies and marketers and build a sales pipeline – Negotiated the terms of an agreement and closing sales – Responsible for the local sales, marketing budget and building an LA team – Work with prospects to drive adoption from the proposal pitch right down to closing through negotiations – Manage sales activities and pipeline, while providing ongoing visibility to executives via reporting and updates.– Developed brand proposals and build custom content campaigns that align and exceed advertiser objectives and goals.– Identified and pitched relevant talent for brand campaigns to drive meaningful awareness, engagement, and conversion for the brand. – Pitched influencer-driven campaigns and serve as client-facing talent lead throughout negotiation progress.– Negotiated on behalf of brand partners and executed contracts with talent.– Managed and recommended influencer program strategies for Mostly Sunny's brand partnerships including yearly roadmap, non-paid seeding, strategic paid initiatives and event integrations.– Developed and maintained relationships with influencers on behalf of Mostly Sunny.– Managed influencer budgets for all respective influencer campaigns as well as the mastered influencer budget for the consumer brands division, maximizing long term ROI.

Culver City, Ca

Role & Responsibilities include:-Executed a sales process through discovery, solution, pricing, negotiation, and close-Proactively prospected for new business and created momentum in territory-Worked with prospects on the upfront development of live video strategy, objective setting and content calendars-Lead generation through target account selling, outbound cold calling/emailing, and other sales/marketing activities-Met quarterly sales objectives-Stayed current on industry trends, competitors and content strategies-ProvideD key input and feedback to the product team on ways to grow and improve the product for customers-Participate in brainstorming, office activities, staff meetings and client meetings, researching and assisting with program development for existing clients and new prospects-Maintain a database of customers, prospects and partners

Century City

– Led the strategy, planning, execution, and ongoing optimization of The Annenberg Space for Photography’s social presence.– Owned development and execution of social media strategies against key initiatives including community building, fan growth, brand awareness, and advocacy.– Managed the day-to-day execution of social media strategy, including scheduling, posting, and community managing on Instagram, Facebook, Twitter, Pinterest, YouTube, and other emerging social platforms.– Acted as a liaison who coordinates across departments to source and craft content into a cohesive story that is delivered across all social channels.– Build and oversee the monthly content calendar to plan optimized content for each platform.– Collaborated with Creative team to proactively develop and deliver best-in-class digital content including, but not limited to, images, videos, GIFs, IGstories, and FacebookLive.– Developed social media campaigns for new product launches, marketing campaigns, charitable marketing campaigns and other marketing initiatives.– Kept finger on the pulse of social trends, new platform features, best practices, and provide channel and community insights with actionable next steps on an on going basis.– Developed a deep understanding and ownership of brand voice and knowledge. Comfortable turning the camera around and talking to the audience.– Moderated the collection, curation, and integration of user-generated content on social media and e-commerce website.– Delivered weekly analytics reports.– Worked closely with Marketing to align social media editorial calendars and strategy with other marketing activity.– Remained immersed in all emerging technologies/media and competitive landscape to determine the latest trends and what is relevant for business.– Worked with the marketing team, including influencer & charity, to manage social media and content budget

Strategic Planning

Bachelor Of Arts - Ba, Fine And Studio Arts Management