Jay Weber Email & Phone Number

Columbus Metropolitan Area, Ohio, United States

Columbus, Ohio Area

My responsibilities include managing a team of analysts responsible for developing and maintaining reporting and analysis for campaign performance. Develop and recommend test designs, metrics and conclusions to improve campaign performance.

-Developed marketing reports to monitor DM and Email marketing campaigns to determined success and failures. -Chaired a monthly marketing meeting presenting PowerPoint slides and graphs to convey marketing department performance. -Deployed 25-30 monthly emails by pulling email lists, building, scheduling emails and establishing email procedures and guidelines. -Began email AB testing, deploying bulk of emails to test winner. Established email reporting to monitor open and click through rates. Established procedure to follow up with leads that interacted with our monthly email newsletter. -Established renewal rate procedure to monitor first year customers conversion to renewing customers. -Established website report monitoring web traffic and web sources.

-Responsible for developing reporting and analysis for campaign and test performance reports and communicating results and recommendations for action.-Evaluating and procuring house file segmentation and rented list selections for direct mail campaigns working both with internal customers and outside vendors.-Developed test idea including financial “what if” modeling measuring incremental value of a marketing campaign against a “no mail“ geographic test panel to determine customers actions if no marketing is completed. -Building, importing data and updating marketing profit and loss statements to show financial performance of a marketing campaign. -Complete bi-weekly campaign performance projections to timely report the current and projected performance of a marketing campaign.-Create weekly marketing reports to inform product and upper management of a campaign test success or failure. -Re-engineer existing reports and procedures to provide new look reports containing both an executive high level overview as well as the existing detailed reports.

Tracked financial performance through numerous Excel reports for over 950 attorneys worldwide. -Produced financial reports on a monthly, quarterly and annual basis directly for the CFO and Managing Partner of a largeinternational law firm. -Collaborated with Managing Partner and CFO to develop and maintain reports for attorney performance evaluations and bonus decisions. -Integrated data from various sources to create monthly reports for executive partners. -Efficiently ran inquiries and reports using Elite Accounting System on daily basis.

-Analyzed financial statements using a software package (Expert Credit System). -Processed Dun and Bradstreet reports. -Completed credit reviews on both existing and potential business customers to ensure credit worthiness. -Established an acceptable collateral position for Deutsche Financial Services through subordinations with other banks. -Managed two Credit Department assistants.