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As a General Manager overseeing digital and technology operations, I am dedicated to driving organizational growth through strategic technology initiatives and operational excellence. My focus is on the seamless execution of business strategies, ensuring that every digital touchpoint aligns with our broader goals and delivers measurable results.With a strong background in digital transformation, product development, and executive operations, I manage cross-functional teams and collaborate closely with stakeholders, vendors, and clients. I lead the development of business strategies, governance frameworks, and performance metrics (KPIs), ensuring that digital initiatives are both impactful and sustainable.I excel in fast-paced, evolving environments, adapting quickly to shifting business needs and technological advancements. Whether working client-side or within an agency, I bring a strategic, data-driven approach to every project, evaluating opportunities with both an analytical and a customer-centric lens.Throughout my career, I have managed a diverse portfolio of projects—from start-ups to large enterprises—guiding teams to deliver innovative digital solutions that drive business growth. My experience spans the full technology lifecycle, from concept and development to implementation and ongoing optimization.In previous roles, I have honed my skills in organizational management, budget oversight, and time optimization, consistently delivering projects on time and within budget. My ability to balance competing priorities while maintaining focus on long-term goals ensures that both immediate needs and strategic initiatives are met efficiently.Key Responsibilities & Expertise Include: • Digital strategy & transformation leadership • Product research, development & lifecycle management • P&L responsibility & financial oversight • Agile project management & delivery • Client relationship management & acquisition • Market analysis, pricing strategies & competitive intelligence • Implementation of strategic business initiatives • Vendor management & partnership development • Cross-functional team leadership & talent development • Customer experience (CX) design & optimization • Conversion rate optimization (CRO) & digital performance • eCommerce strategy & online marketing (SEO/SEM) • CRM systems & digital analytics/reporting
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Group Director Of TechnologyAkceloRedfern, Nsw, Au
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General Manager | Digital & TechnologyDdb Group Australia May 2019 - PresentUltimo, NswAs GM I have direct management of the digital and technology delivery and operational functions for the group. As an expert in operational efficiency and effectiveness, I have the responsibility of fostering growth opportunities for our clients, people and the group businesses. -
Head Of Digital (Tribal Australia)Ddb Group Australia Feb 2018 - May 2019Ultimo, NswJoining TRIBAL, DDB’s Digital Technology business, I managed the day to day operation of all technical programs of work for DDB Group clients. Those clients include McDonald’s, Volkswagen, Westpac, Telstra, Virgin and FOXTEL. Managing a team of 35 we delivered a number of integrated projects as well as customer centric technical platform and infrastructure solutions.
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Head Of Digital Integration (Mcdonald’S)Ddb Group Australia May 2016 - Feb 2018Ultimo, NswWorking with the McDonald’s team at DDB I operated as the client lead and conduit between client teams to deliver technology and CRM projects with TRIBAL, DDB’s internal Digital and Technology business. Launching key initiatives into market including the McDonalds mobile app, mymacca’s. Overseeing all McDonald’s technical infrastructure and working closely with Salesforce and key partners, we built out new platforms and systems to create greater customer engagement both in restaurant and key channels.
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Production DirectorWiliam Nov 2014 - May 2016North Sydney, NswAs Production Director for Wiliam, I managed and oversaw the delivery of key projects for a team of 8-10 producers and 25 UX, Design and Development resources. Managing forecast and P&L, we delivered projects in excess of 5m+ annually. -
Lead Digital ProducerWiliam Mar 2012 - Nov 2014North Sydney, NswAs the Lead Digital Producer I handled the project delivery of key Wiliam clients including Mortgage Choice, Mastercard, Santos, Tafe NSW and many others. Working closely with UX, Design and Development teams to deliver projects on time and to budget.
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Digital Operations ManagerNetregistry Dec 2008 - Sep 2011Ultimo, NswDuring my time at NetRegistry I worked with hundreds of small to medium sized businesses. I oversaw a team where we optimized customers SEO/SEM strategy and managed their ongoing online marketing campaigns. We built new e-commerce and brochure websites to create a modern online experience for their customers. -
Credit Operations ManagerIpmg (Now Ovato) May 2007 - Dec 2008Sydney, NswAt IPMG I focused on the head office reporting function for all IPMG subsidiaries. With a focus on debt portfolio management, I worked with a number of business owners to understand, develop and grow their respective operations. -
Credit SupervisorFlexigroup Limited (Fxl) Jun 2005 - May 2007St Leonards, NswManaging a team of debt collections agents, I was able to help Lombard keep to forecast and targets which saw the team grow 3 fold over 2 years.
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Senior Collections OfficerCiti Apr 2002 - Apr 2005Sydney, NswManaged the 90+ day debtors process and negotiated agreements for write offs and future payment arrangements. -
Tax CoordinatorDeloitte Apr 2000 - Apr 2002Sydney, NswAs Tax Coordinator I managed the processing and submission of all tax lodgements and coordinated the supporting documentation for Deloitte Tax Partners.
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Frequently Asked Questions about Jayde Smith
What company does Jayde Smith work for?
Jayde Smith works for Akcelo
What is Jayde Smith's role at the current company?
Jayde Smith's current role is Group Director of Technology.
What is Jayde Smith's email address?
Jayde Smith's email address is el****@****.com.au
What is Jayde Smith's direct phone number?
Jayde Smith's direct phone number is +614106*****
What schools did Jayde Smith attend?
Jayde Smith attended St George Christian School.
What are some of Jayde Smith's interests?
Jayde Smith has interest in Family, Music And Travel, Collecting, Friends.
What skills is Jayde Smith known for?
Jayde Smith has skills like Online Marketing, Digital Marketing, Team Leadership, Account Management, Online Advertising, E Commerce, Team Management, Web Development, Sales, Change Management, Vendor Management, Product Development.
Who are Jayde Smith's colleagues?
Jayde Smith's colleagues are Wendy Doan, Pippa O'regan, Anne Ngo, Melanie Tozer, Elizabeth Provins, Rees Hellmers, Sophie Harper.
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1suncoastfresh.com.au2 +614780XXXXX
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