Jay Ross Email & Phone Number

St Paul, Minnesota, United States

- Led brand management and the creative execution, including creative brief development, campaign concepts and themes, as well as brand positioning and expression.- Owned the brand’s visual identity, voice, and creative expression, in both copy and design; assisted with brands’ evolution, including refreshed messaging pillars, taglines, and positioning.- Directed all production and design projects.- Followed projects throughout all stages of creative execution through deployment.- Managed and developed creative and communications resource, including the hiring and managing of graphic designers, multimedia specialists and freelancers.- Ensured messaging, logo usage and creative across the organization was on-brand and brand book and guides were current.- Produced and managed creative campaigns across all marketing and communications channels from digital to print, including A/B tests and promotional plans.- Designed concept and direction for emails, flyers, direct mail pieces, webpages, display ads, social posts, explainer videos, annual reports, campaign themes, special offers, branded events, and more.- Owned competitor campaign and creative reviews.- Created efficiencies to operate more quickly while maintaining a high level of creative outputs.- Developed, planned, and executed creative campaigns, including design and copywriting, in order to create impactful, on-brand marketing campaigns. - Managed creative production operations: orchestrating multi-channel creative and promotional plans, ensuring on-time and in-budget marketing campaigns.- Applied personas, including persona development and audience targeting/segmentation plans by persona.- Managed freelancers and budgets.

St Paul, Minnesota, United States

- Developed and executed creative strategy.- Conducted design reviews and gave feedback to internal and external partners to maintain brand consistency.- Designed and maintained the production of brand design systems and core visual design language for Sunrise Banks.- Developed and supported marketing strategy.- Developed and executed content strategy for owned media communications, both internal and external.- Managed production of major reports, working with internal and external partners.- Smoothly managed multiple projects simultaneously.- Drove website UI/UX strategy.- Maintained website content as website admin.- Created and systemized graphics and branded materials for events, advertising campaigns and social content, as well as in-branch and departmental needs.- Strictly adhered to review process for all content.- Strictly adhered to compliance procedures for all content.- Planned, executed, and adjusted postings for all social media channels while following Q/A and compliance review processes.- Monitored and responded to all digital channels, including after hours for critical issues.- Maintained organization-wide social media and digital management standards, policies, and rules of engagement. - Used creative means to drive strong engagement and organic growth of all social media accounts.- Developed and scheduled email campaigns internally and externally.- Help drive sponsorships decisions for the bank

St Paul, Minnesota, United States

- Planned, executed, and adjusted posting for all Sunrise Banks social media channels while following Q/A and compliance review processes- Monitored and responded to all digital channels - Maintained organization-wide social media and digital management standards, policies, and rules of engagement- Created social media marketing strategy including advertising campaigns, marketing/new concepts and community-building efforts- Used creative means to drive strong engagement and organic growth of all social media accounts- Developed and scheduled email campaigns internally and externally- Maintained website content as website admin for SunriseBanks.com and affiliate websites- Managed all Bank advertisement purchases, sponsorships and budgeting- Coordinated digital advertising campaigns and reported key findings of the campaigns- Acted as marketing point person for all Bank departments, and vendors including ad buy vendors and sponsorship partners- Created graphics for events, advertising campaigns and social content- Designed and updated branch materials such as branch posters, brochures, handouts, TV messaging, etc.- Created branded materials for other departments in the Bank - Strictly adhered to review process for all facets – ad buys, social, design and sponsorships- Strictly adhered to compliance procedures

Minneapolis, Mn

- Managed a team to produce an art and fiction anthology, including writing and designing all marketing materials, editing copy, and managing a professional social media presence- Coordinated bulk mailing and shipping- Produced print and digital design for multiple businesses- Managed time to meet deadlines and produce work for client review- Developed visually cohesive brands for small businesses- Quickly turned around drafts while balancing multiple projects

Minneapolis, Minnesota, United States

- Managed communications and marketing efforts for 14 social services programs- Created and executed strategic communications plan including email, print, video, paid ads, social media, newsletter, and media strategy- Created and maintained an editorial calendar incorporating 10+ communications campaigns, segmented strategies by audience, and monitored engagement data to develop growth strategies- Managed and implemented the transition to a new website including new hosting, design, revamped UX, and accessibility; managed website content- Produced or supervised the production of all branded content- Created brand guidelines- Created media plan for advancing East Side’s communications goals and objectives- Wrote press releases and PR materials- Collaborated on execution of events, serving as point person for staff teams to ensure effective completion of promotion, materials, follow-up, and evaluation- Collaborated with individual giving staff on donor-related communications materials- Developed and implemented strategy for both organic and paid social media campaigns- Coordinated printing- Coordinated print and digital ad buying- Wrote, designed, and sent outreach emails- Organized and managed a staff affinity group

St. Paul

- Designed and coded dynamic web banners and emails- Designed print and web graphics for B2B marketing- Edited and manipulated photos- Designed and coded webpages- Designed three magazine covers for outside publications- Designed and coded dynamic web banners and emails using HTML and CSS- Coordinated specialty printing such as trade show booth graphics

Minneapolis

- Maintained MPRB website and staff intranet, including ongoing maintenance, updates, enhancements and metrics- Edited photos- Audited web content using databases and advised on web strategy- Managed and created website content using an editorial calendar- Wrote and edited website copy- Edited HTML, CSS, and Javascript- Maintained photo library, templates and digital assets.

Washington, Dc / Minneapolis, Mn

Wrote creative character profiles and movie reviews to a company style guide for public use on charactour.com

Minneapolis, Mn

- Created graphics and laid out booklets for client projects- Designed and built the CR Planning website using HTML and CSS as well as redesigning the logo, header, and business cards as part of a company rebranding- Data entry and data management- Prepared mailings

Washington D.C.

- Designed various advertisements to create and implement a unified brand- Led a team of designers to design, lay out, and print a professional quality literary magazine- Wrote a design style guide to be implemented by the team- Edited copy in the magazine