- Ownership of the definition, implementation and ongoing maintenance/improvements of global standards for digital marketing insights and web analytics- Ownership of data visualization tool to build actionable dashboards and reports including usage adoption and return on investment- Employ statistical methods to determine when lead generation and sales results are due to normal variation or inherent randomness (adding statistical rigor to analysis)- Provide analytics insight and expertise a variety of channels including, paid and organic search, display, email and frontline sales force- Identify optimization strategies to maximize lead conversion and incremental revenue

Drive research and analytics efforts to deliver actionable results to improve knowledge of the target audience. Utilize multiple user-centric techniques to optimize user experience. Harness web and CRM analytics to measure efforts and outcomes against business goals.Customer Research:Design, develop, execute, and analyze customer research to produce personas, content to purchase cycle mapping, website information architecture, and ad-hoc research for internal clients including marketing, product development, sales, and executive leadership. Plan and execute quantitative survey and qualitative interview research and analysis to answer key business questionsCoordinate customer listening stations to identify key customer experience issues and report to stakeholders, including recommendations for improvementDigital Marketing:Target and implement strategies to identify customer and user segments leading to improved performance company benchmarks.Design and execute A/B split testing of marketing campaigns to identify user segments and measure effectiveness against business goals.Drive efforts for renewing the lead generation process from beginning to end to establish a baseline and increase sales accepted leads and opportunities.Develop multiple usability studies, card sorting, and tree testing for internal website redesign leading to quantitative improvements to user experience and product find-ability.

Lead the design of user interface and information architecture for new website. Introduced user-centric techniques to incorporate target audience voice into website redesign. Developed and executed process to measure website success.- Crafted and implemented surveys, interviews, and field visits to bring understanding of target audience to diverse set of stakeholders, including development team, sales, marketing, operations, and executive leadership.- Created website and email flows using wireframes and low-fidelity prototypes to decrease development time.- Planned and executed usability studies to identify website issues and make recommendations to improve user experience.- Designed and executed A/B tests to identify user segments and optimal online experiences, and deliver target content and experiences that drive user satisfaction while meeting business objectives.- Developed monthly process to deliver deep insights to key stakeholders into website performance against business goals.

Data mining, reporting, and business analysis. Lead technical support for digital and electronic products. Creating user friendly reports to disseminate business-relevant information in a timely manner to key stakeholders including sales, customer service, operations, warehousing and shipping, and executive leadership.

- Simultaneously work with multiple clients to strategically design and implement a digital (web) pledge strategy meeting requirements and tight deadlines.- Manage large data sets to and from payroll systems.- Hand-code custom websites using HTML/CSS and javascript.