Jeff Hansen Email & Phone Number

Winston-Salem, Nc, Us

Winston-Salem, North Carolina, United States

Wilmington, Delaware, United States

Developed regional marketing strategies to achieve revenue and contribution objectives for imaging equipment and printing consumables in North and Latin America. Layoff a result of restructuring due to COVID.* Launched new imaging products that exceeded sales volume and revenue targets by 40%* Increased channel presence via resellers by 25% * Developed compelling multi-channel marketing collateral and sales enablement tools* Conducted VOC research and competitive analysis, defined value propositions, and created user personas * Managed lead generation sales funnel* Created route-to-market strategies for B2B markets including direct-to-consumer sales via Amazon* Software used: SFDC, Office, Tableau, Excel, PowerPoint, SharePoint, Hubspot, Eloqua* Member of the Americas Leadership Team

Corning, New York, United States

Provided marketing services to Asia-based companies looking for entrance into the US market* Specialized in product positioning/messaging, target audience definition, and documentation * Managed web content and SEO, developed sales channels, and managed online reviews * Developed over 80 clients. Sold business.

City Of Industry, Ca

Developed a brand strategy for this Taiwan-based manufacturer of digital video cameras. Responsibilities included the marketing budget, trade show management, and developing MRDs. Worked with cross-functional product development teams in Asia, evaluated marketability of new products, negotiated supplier agreements, and developed competitive pricing analyses. * Developed a North American brand strategy, including a change in target demographics, corporate colors, product packaging, logos, slogans, and design* Launched 15 new products and managed through EOL* Created an online sales channel and sourced new accessories to improve gross profit* Successfully placed products on television and in motion pictures including national promotions with Pepsi* Managed local PR agencies and creative departments in Asia, and acted as company spokesperson

Rochester, Ny

Responsible for upstream product definition and direction, formalizing key features and messaging, and providing financial justification throughout the phase/gate commercialization process. Products managed included digital cameras (DSC), digital video cameras (DVC), batteries, chargers, and power accessories. * Responsible for ideation, key features, and pricing for future digital products* Managed a $1.2 billion portfolio of Kodak’s most profitable digital cameras * Commercialized over 30 cameras, camcorders, and digital accessories * Launched Kodak's M series “style” cameras, Kodak’s most profitable series* Led cross-functional teams worldwide* Developed 3-year product roadmaps for DSCs, DVCs, chargers, and power accessories.* Redesigned product packaging to improve messaging and drive accessory sales* Launched a new sub-brand to expand accessories into the mobile phone and tablet market* Retailers included Wal-Mart, Target, Best Buy, Sears, Home Depot, Staples, Office Max, Office Depot, CVS, Walgreens, Amazon, Costco, HSN, Shopko, Radio Shack, Dixons, Carrefour, and more

* A pre-IPO enterprise security software company focused on point-to-point encryption * Doubled the number of active resellers and boosted lead generation activity over 300%* Authored four whitepapers on PCI compliance, encryption, de-perimeterization, and data security

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Master Of Business Administration - Mba