• Managed a number of freelance clients on both an hourly orindividual project basis.• Developed packaging, print, advertising, web, and social mediacampaigns to deliver messages to target audience.• Negotiated contracts and agreements with clients and vendors.Managed budgets e ectively by accurately forecasting expensesand revenues.• Built solid foundation of business acumen, up-to-date technicalskills, and proven practices for daily operations.• Worked directly with upper management on special projectsthat aligned with the toughest client challenges.

• Ideated and Executed Sales Team Training Event concepts andassociated printed and interactive brand collateral for variouslarge Pharmaceutical clients• I was responsible for managing a team of in-house creatives/freelancers under extremely tight timelines and heavy workloads• Collaborated with the larger team, including writers, producersand programmers in order to function smoothly and deliverextremely complex final programs.• Managed the development of creative concepts from ideation tocompletion while ensuring alignment with brand standards.• Provided leadershipat brainstorming sessions.• Implemented processes for streamlining workflow e ciency andmaximizing productivity.• Monitored industry trends closely; adjusted strategies as necessary.• Developed methodologies for incorporating new technologies intoexisting workflows.

• During this decade, I was promoted from Senior Art Directorthrough to Creative Director.• For 3 years as a Creative Director, I managed a team of directreports on a set group of CPG vitamin/supplement brands• Upon my departure, the client account I managed grew to over $2Million worth ofbusiness per year for the agency.• This position involved full Account Management and Creative Directionresponsibilities as well as team/studio management responsibilitiesincluding managing the design and production of 100+ SKUs acrossseveral name brands.• Directed several advertising campaigns, point-of-sale display systems,social media posts and website redesigns.• Mentored other designers and provided constructive feedback ontheir work. Periodically evaluated direct reports.• Analyzed customer feedback and data to better inform futuredesign decisions.• Met with clients to discuss campaign goals and objectives andsolicit feedback on concepts.• Researched current trends and new technology, such as printingproduction techniques, computer software, and design trends.• Attended photo shoots and printing sessions to ensure that visualswere impactful and color representation was accurate.

• Managed all aspects of a project from concept to production.• Juggled extensive client contact, mentoring junior designers,and o ering unique design solutions for all applications• Managed production resources from photography to structureand printing process management.• Developed innovative design strategies for a variety of clients.• Optimized artwork files for various printing processes such asflexography, lithography.• Coordinated with external vendors to ensure timely delivery ofcreative materials.• Presented final layouts to clients for approval.

• Managed projects from start to finish, presenting to clients, andoffering unique design solutions for all applications. Thesedeliverables ranged from packaging and print to corporateidentity and website design• Developed creative concepts and strategies for marketingcampaigns to increase brand awareness.• Developed relationships with outside vendors such as printersor photographers in order to source materials or services atcompetitive rates.• Worked with creative directors/partners to develop design solutions.

Was given a great opportunity to gain class credit for actual creative work at an ad agency in Syracuse NY. This was a great first experience and supplement to my education. They put me right to work on creative for a number of local clients.